Natalie Lucas Email & Phone Number

Toronto, Ontario, Ca

Mike’s Hard, NÜTRL, Cutwater, Palm Bay, Tempo

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Michelob Ultra, Bud Light, Bud Light Radler and Flavours

Toronto, Ontario, Ca

Toronto, Ontario, Ca

• Budweiser Stage Launch: Led in developing brief for the historic Budweiser Stage announcement, branding, and experience optimization• Budweiser Prohibition Brew Launch: Highly complex full 360 campaign on the biggest innovation and #1 innovation of 2016.

Toronto, Ontario, Ca

• Overseeing the marketing and promotions strategy and calendar including planning the phasing of all marketing campaigns, events, promotional sales tactics, media integrations, and contests and sweepstakes• Set strategy and execute media integration opportunities with Rogers media outlets including but not limited to publications (Chatelaine, Flare, Loulou), television programming (Cityline, Breakfast Television, Sportsnet), radio (CHFI) and sports (Blue Jays) and negotiate vendor funding opportunities to fulfill the integrations

Minneapolis, Mn, Us

• Leading the strategy (including brief writing, allocation of budget and presenting to leadership) of Target’s seasonal multi-channel national campaigns including Back to School, Halloween, Easter, Valentine’s Day, and Spring/Summer across television, catalog, in store marketing, radio, digital, events and social• Overseeing and managing eight figure marketing budget which includes strategic functions such as allocating seasonal budget by project, forecasting spend by month as well as tactical functions such as approving estimates and setting up Project IDs and submitting POs• Managing relationships with five agencies within Canada and US across numerous campaigns as well as internal cross functional teams of Merchants, Project Managers and Media Channel Owners

Minneapolis, Mn, Us

• Managed elements of the 2013 Target Canada Grand Opening campaign (including leading radio, print and digital executions with a support role on the television broadcast) and led the subsequent 2014 Grand Opening multi-channel campaign • Worked on the Happy Days campaign,Target’s Anniversary Sale and Weekly Wow campaigns• Experience in leading cross functional teams on numerous campaigns of both internal and external partners • Managed all marketing executions for the Community Relations and Sustainability portfolios at Target• Managed execution of Target’s takeover of Chatelaine’s thirteenth magazine issue including managing the cross functional team meetings between Target and Chatelaine editors, sample orders and key approval moments with leadership• Created the Mall Marketing Process which included the creation of a process for malls to be able to request creative assets in order to advertise on our behalf. The program garnered an estimated 21 million incremental impressions for Target

Toronto, Ontario, Ca

• Act as a liaison to the store and ensure that all strategic initiatives can be successfully integrated at store level• Assemble and communicate all initiatives to the store General Managers and DVPs• Analyze and report associate, store and company sales and key KPIs to Stores and Executive Level• Partner with Finance and Analytics team to set event targets• Sit on several cross functional teams to provide store requirements for various strategy rollouts• Manage and create large shared documents and reports that are used by numerous stakeholders• Partnered with stores to plan and create a blueprint for extraordinary in store experiences at all Holts locations• Prepare materials necessary for GM conferences• Support stores on problem resolution: Functional issues, questions, concerns, etc.

Munich, De

• Spearheaded the creation and production of above and below the line marketing initiatives for MINI Canada. • Managed a relationship between MINI Canada and four partner agencies through effective use of communication and team management skills.• Analyzed results from marketing campaigns and prepared presentations and recommendations for management.• Accepted responsibility outside my role and organized, planned, and executed events and communication initiatives for BMW Group Canada such as the Montreal Auto Show, MINI’s 50th Birthday, the Burton Demo Tour sponsored by MINI, the BMW and MINI National Sales Conference, and the 8 Ball sponsored by MINI.• Developed MINI POS materials and assisted with the creation of the 2010 MINI Full Line Brochure.• Responsible for several online initiatives including updating the MINI.ca website on the new content management system, initiating the creation of MINI Canada’s page on Facebook, and social media listening on new dashboard set up by Radian6.• Created the RFP document for MINI’s 2010 Customer Loyalty Event.

Toronto, Ontario, Ca

• Developed marketing initiatives for Regional Vice President of Hamilton, including introduction of Campus Ambassador Program at RBC. • Compiled data for the Manager of Financial Planning and the Manager of Sales for the Hamilton Market, to track performance for the financial team.• Assumed role of Manager of Human Resources for three weeks and scheduled the part time staff.• Became well versed and well rounded in the varying aspects of a company by not just dealing with the creative aspects but also the human and financial aspects of a business.

• Planned the $30,000 closing ceremonies for CNTAE by ensuring hotel stay for advertising executives, contestants, professors and CNTAE executives as well as coordinating the two day event through creating a partnership with the chosen hotel to the selection of the menu for every meal.

Honours Bcomm, Commerce

Honours Bcomm, Business/Commerce, General