Natalie Payne Email & Phone Number

Glendale, California, Us

DISQO is revolutionizing how we understand every customer, every touchpoint, and every outcome. Our platform allows you to learn not just from your current customers but also from those you aspire to reach, including your competitors' customers. With DISQO's single-source, opted-in audience, you gain access to unparalleled insights.🔍 Why Choose DISQO?Largest Consumer Audience: Our fully consented audience fuels research with scale, quality, and unique behavioral targeting.Holistic Insights: Get comprehensive insights across all media, social, and e-commerce platforms. Measure Every Interaction: Understand how consumers engage with your brand across digital, TV, CTV, social, mobile, and retail sites. Measure every message at every moment in the customer journey.📊 DISQO Brand Lift & Outcomes Lift:Brand Lift: Seamlessly measure advertising effectiveness across all channels—digital, social, TV, audio, out-of-home, and print. Break through silos to gauge true impact with confidence.Outcomes Lift: Demonstrate advertising's influence on key digital touchpoints such as search and site visitation. Link advertising to person-level online activity like never before.With DISQO, you can go beyond just what people say; you can understand what they think, what they do, what they buy, and why. 💡

Mississauga, Ontario, Ca

Unlock National Enterprise partnerships leveraging knowledge of client and agency needs and pain points. Expand Viral Nation's brand visibility and craft a sales strategy to identify and secure key accounts.- Create and execute a comprehensive go to market strategy, including tiering and prioritizing Ideal Customer Profiles, spearheading local events to drive brand awareness, and leveraging an extensive network of relationships.- Unlock strategic Enterprise opportunities with F500 Companies. - Craft proactive social media recommendations through in-depth client channel analysis and platform-specific insights.- Lead high-impact, data-driven client social strategies, partnering cross functionally with Marketing, Talent, Product, Strategy, Community Management and Business Intelligence teams.

Vancouver, British Columbia, Ca

Recruited by C-suite leadership to build and lead regional sales team, identify new revenue streams, and establish and led key client and agency relationships. Defined sales strategy, created territory growth plans, mentored sales team, and guided strategic, creative and results driven Programmatic and Direct media initiatives.Defined GTM sales strategy to penetrate accounts. Developed and implement key territory growth plans. Championed and mentored sales team, optimized performance and steered go-to-market strategy to enable success. Developed and guided strategic, creative and results driven initiatives across key clients.- Achieved 2x YoY revenue growth by cultivating existing business and breaking new accounts in 2023. - Grew 2022 revenue by 95% and new qualified opportunities by 165% in one year through redefining sales strategies and leveraging key relationships across West Coast and Central regions.- Client Partnerships: Amazon, Paramount, Victoria's Secret, Mattel

Stockholm, Stockholm County, Se

Brought on board to uncover new areas of growth and revenue streams throughout Central region. Defined Audience and Data Full Funnel GTM strategies for all audio products, cultivated new agency and brand relationships that drove exponential growth.- Led collaboration across Spotify’s Data and Audience, Client Solutions, and Sales planning teams to leverage data-driven insights and develop strategic campaign recommendations.- Led Audience and Data Full Funnel GTM Strategy, driving $4MM+ in incremental revenue growth in 6 months. Cultivated new relationships driving and growing programmatic and direct investments from Toyota, Lexus, Whole Foods, TurboTax, Nordstrom, VisionWorks, Shell, Exxon, and Experian.- Client Partnerships: Toyota, Lexus, Nordstrom, Whole Foods, TurboTax, Experian, Shell, Exxon

Dallas, Texas, Us

Client Lead and Omni-Channel Media Strategy Director Hired to onboard and build new accounts, while leading all aspects of strategic communications planning, client management, and team development. - Collaborative cross functional team lead with ability to translate client objectives into marketing and media KPIs, driving shared vision and strategy across creative, media subject matter experts, analytics and brand management teams. - Drove clients’ marketing KPIs and business objectives by developing and evaluating media strategies, in addition to creating growth-focused solutions. Partnered with client and agency teams to establish KPIs, translate performance data, and create optimization recommendations.- Mentored and guided staff, established clear expectations and growth targets, and provided consistent support and feedback to enable success.

Chicago, Il, Us

Led West Coast agency and brand partnerships and developed GTM strategies to drive revenue across the portfolio of The Onion Inc. properties. Defined quarterly and annual territory revenue targets and established a regional foundation. - Developed new GTM Strategies leveraging the total portfolio of Onion Inc. properties and product solutions (Display, Video, Contextual Targeting, Custom Content) for Entertainment,CPG and Automotive brands. - Unlocked and grew strategic partnerships by leading the development of custom content and media programs leveraging The Onion Inc. properties’ tone and conceit.

Oversaw Los Angeles and San Francisco operations; managed over $50M billings, developed and managed revenue forecasts, led West Coast agency and client relationships.- Grew existing client base, identified new opportunities, and developed revenue streams to fuel growth.- New Business Wins: Red Bull, Relativity Media- Served as member of Strategic Leadership Team; created and rolled out companywide operations/plans.

Omni-Channel US Media Strategy across Video/TV/CTV, Audio, OOH, Print, Paid Social, Paid Search, Programmatic across CPG, Entertainment, Travel, Retail, Automotive brands. Led cross team collaboration with Agency Leadership, Analytics and Media Investment teams.Accounts: Disney Theatrical, Fox Entertainment, Honda/Acura, Red Bull, Disney Parks & Resorts, Mitsubishi Motors, Boost Mobile, Sony Pictures, Relativity Media, PlayStation, Atlantis Resort, One and Only ResortsNew Business wins: One & Only ResortsBillings: Managed National and Regional Billings between $2million - $100million+ .Team Leadership: Cultivated and led high-performing teams of 4 to 15+ .Client Leadership: Primary client facing liaison, guiding client relationships and translating business and marketing objectives into effective communication strategies.Strategic Collaboration: Aligned paid media with campaign strategies through cross-functional collaboration, driving integrated efforts to achieve communication goals and KPIs.Strategic Media Optimization: Crafted and pitched high-impact media plans, allocating budgets across optimal channels. Leveraged data-driven insights to refine media mix, aligning audience behavior with client objectives and performance metrics.