Natalie Toft Email & Phone Number

Huddersfield, Gb

Leeds, England, United Kingdom

Leeds, England, United Kingdom

Leeds, England, United Kingdom

As National Campaign Manager for First Bus, I was responsible for the strategy, planning and delivery of high-profile, multi-channel national brand campaigns to drive revenue and encourage bus usage across the UK.Regularly liaising and presenting to the 14 regional Marketing Teams across the country to ensure my campaigns would compliment their local activity.

Manchester, Greater Manchester, United Kingdom

As the lead marketeer for the First Bus brand in the North West, I was responsible for the strategy, campaign planning and delivery of all regional multi-channel marketing activity to drive bus usage and revenue.Reporting directly into the Managing Director, I made strategic recommendations using insight and previous campaign learnings to hit targets and help shape the First brand.I was also instrumental in the planning and implementation of a new social strategy into the business.

Huddersfield, United Kingdom

HomeServe, Co-op, Trinity Walk Shopping Centre, Essity, Giant Hospitality - A full service, creative communications agency delivering TTL campaigns and brand transformations for clients from all sectors.HomeServeDelivering high profile, strategic based campaigns for a fast paced global brand. Key achievements include a global re-brand across 5 countries, a brand TV campaign, European photoshoots, and the hosting of multiple cross country creative workshops.Co-opPR… Show more HomeServe, Co-op, Trinity Walk Shopping Centre, Essity, Giant Hospitality - A full service, creative communications agency delivering TTL campaigns and brand transformations for clients from all sectors.HomeServeDelivering high profile, strategic based campaigns for a fast paced global brand. Key achievements include a global re-brand across 5 countries, a brand TV campaign, European photoshoots, and the hosting of multiple cross country creative workshops.Co-opPR and in store based print and digital campaigns to drive sales and awareness.Trinity Walk Shopping CentreProposition and brand development to re-launch the centre's new marketing campaign strategy to shift perception and drive footfall. Also responsible for all subsequent print/digital follow up campaigns to date.EssityProposition development and in store campaigns for Little Angels nappies to drive sales and attract new audiences.Giant HospitalityProposition development and a national re-brand for a luxury portfolio of hotels. Show less

Leeds, West Yorkshire, England

Engage Mutual Insurance, RSPB, Yorkshire Cancer Research - A Direct Response Marketing Agency specialising in the strategic and creative development of brands. My role required me to lead and coordinate the campaign planning and delivery of B2B and B2C campaigns. With numerous touch points for each campaign, I delivered marketing material covering print, digital, brand and broadcast channels.

Huddersfield, United Kingdom

Symingtons, Halfords, Unilever, R&R Ice Cream, Beech's Chocolates - A brand design and packaging agency specialising in the re-brand/brand development of new and existing products.My role required me to lead key projects from the initial brand research, strategy analysis and proposition development through to packaging design and brand rollout.Where required, I was also solely responsible for the recommendation and delivery of a campaign launch into key retailers.

Leeds, United Kingdom

Britvic, SCA and adidas - Working alongside high profile FMCG brands to provide sales driving strategic recommendations for new and existing products. Activating through the line shopper marketing campaigns into major retailers, convenience, and wholesale stores.

Bradford, United Kingdom

The Car Shop - A through the line, fast paced retail account that required delivery of campaigns inclusive of TV, radio, press, outdoor, POS, DM, CRM.JD Williams - A fashion retail account that was primarily focused around brand development of their catalogue and DM mailers to a new and existing customer base.Great Rail Journeys - A travel account centred around brand development, press and DM pack design and management.

York, United Kingdom

Recommend and implement DM campaigns alongside CPP business partners. Campaign analysis was a crutial part of the role.

Singapore

Singapore Airlines - My role was to lead the account management for all marketing requirements for the South East Asia region. I personally liaised with 7 Asian markets on a weekly basis to recommend and produce above and below the line marketing solutions for them.I was also responsible for the brand guardianship of all work produced by TBWA\ Sydney for the South West Pacific region, ensuring consistency with the Singapore head office material.

Singapore

American Express - Account managed all aquisition and retention DM projects for both the Amex Corporate and Consumer accounts.O2 Mobile online - Account managed of the launch of O2 mobile phones to an existing customer database, communicating new product offers through email marketing.

Leeds, United Kingdom

Client experience - Welcome Car Finance, Welcome Financial Services, Halifax, Dial4aloan, Royal Mint.