Natalie Tomasso Email & Phone Number

East Providence, Rhode Island, United States

Lead a team of six direct reports and 10 total employees globally, overseeing the development and implementation of successful marketing programs supporting an advanced manufacturing business while managing a $1.9M global marketing budget. Key responsibilities include program management of Nordson EFD's digital marketing strategy, encompassing paid and.

Oversaw the monitoring, collation, analysis, and reporting of marketing KPIs, using insights to continually enhance marketing programs. Fostered a culture of innovation within the team, encouraging experimentation with new tactics and rigorous measurement of results to generate data-driven recommendations aimed at improving program effectiveness..

East Providence, Rhode Island

-Key program management of Nordson EFD's editorial, social media, digital content, and web content strategy.-Supporting New Product Development (NPD) projects by creating content and managing the creation of product data sheets, web pages, press releases, catalog copy, email blasts, social media posts, videos, and selection guides.-Generating.

East Providence, Rhode Island

Nordson EFD is the world’s leading precision dispensing equipment and systems manufacturer. Our engineered fluid control systems are trusted for applying controlled amounts of adhesives, sealants, lubricants and other assembly fluids that increase productivity for nearly every industrial manufacturing process.My responsibilities included:-Supporting New.

Warwick, RI

Managed a team of four to produce high-quality, compelling, search engine optimized content (blog posts, press releases, email blasts, website content) for the insurance industry.

Anne Holland Ventures Inc. is a specialized information company publishing niche business information and marketing professional advisories, mainly online. It is the parent company of WhichTestWon.com and Subscription Site Insider.

WhichTestWon is an online publication to inspire and educate marketers about A/B testing and multivariate testing. It features a new test with real-life data every week, plus a 125-term Testing Terms Glossary and how-to advice on topics such as What to Test and How to Win at Office Politics regarding site testing. My responsibilities included:-Gathering.

Conducted observational research for the 2010 Subscription & Membership Site Benchmark Report. Wrote case studies about successful subscription sites' best practices in operations and marketing. Created videos about best practices in conversion rate optimization for subscription sites.

MarketingSherpa is a business information research firm serving the how-to and benchmark data needs of marketing professionals in corporate America. It publishes Case Studies, annual Benchmark Guides, Buyer's Guides, Live Summits, and other reference and training materials.My responsibilities included:-Writing and researching topics for case studies.

Wrote five business news articles per week. Covered small business, manufacturing, and the creative economy in Providence and southeast New England. Won the Rhode Island SBA's Small Business Journalist of the Year award in 2007 and the Rhode Island for Community & Justice 2007 Michael P. Metcalf Award for a series on Latino entrepreneurs in Rhode.

Wrote five community-focused news articles per week covering the small, beach-front town of Boynton Beach, Florida. Circulation of the weekly newspaper was about 45,000.

Under direction of the editor-in-chief, I wrote several case studies for a special annual publication.

Wrote about research, scholarship, and creative activity for Ohio University's quarterly research magazine.http://www.ohio.edu/research/communications/perspectives.cfm

Master Of Business Administration - Mba - Online, Business, Management, Marketing, And Related Support Services, 4.0

Bachelors Of Science, Journalism, Cum Laude

Activities and Societies: student newspaper