Natalie Tomasso Email & Phone Number

East Providence, Rhode Island, United States

Lead a team of six direct reports and 10 total employees globally, overseeing the development and implementation of successful marketing programs supporting an advanced manufacturing business while managing a $1.9M global marketing budget. Key responsibilities include program management of Nordson EFD's digital marketing strategy, encompassing paid and organic programs such as paid search, media buys, SEO, SEM, social media, webinars, email marketing, video marketing, content marketing, account-based marketing, lead nurturing, and conversion rate optimization. - Executed the development and implementation of Go-To-Market promotional plans for New Product Development (NPD), including global multi-channel marketing campaigns and technical content creation such as data sheets, white papers, operating manuals, selection guides, and explainer videos.- Successfully led a global marketing team in the development and execution of strategic marketing initiatives, resulting in increased annual marketing leads (+9%), annual marketing-related revenue (+11%), brand visibility, and market share for an advanced manufacturing business.- Implemented and optimized Nordson EFD's digital marketing strategy, resulting in significant improvements in online visibility, lead generation, and customer engagement.- Developed and executed comprehensive Go-To-Market promotional plans for new products, resulting in successful product launches and increased market penetration.- Directed the creation of technical content, including data sheets, white papers, operating manuals, selection guides, and explainer videos, to support marketing campaigns and drive product adoption among target audiences.- Managed a $1.9M global marketing budget effectively, ensuring optimal allocation of resources to maximize ROI and achieve marketing objectives.

Oversaw the monitoring, collation, analysis, and reporting of marketing KPIs, using insights to continually enhance marketing programs. Fostered a culture of innovation within the team, encouraging experimentation with new tactics and rigorous measurement of results to generate data-driven recommendations aimed at improving program effectiveness.- Implemented a robust system for monitoring and analyzing marketing KPIs, increased visibility into campaign performance and better-informed decision-making.- Led the team in conducting rigorous testing of fresh marketing tactics, resulting in the identification of successful strategies and the optimization of marketing programs to drive increased ROI.- Developed and implemented data-driven recommendations to enhance marketing programs which led to improved efficiency, effectiveness, and alignment with organizational goals.

East Providence, Rhode Island

-Key program management of Nordson EFD's editorial, social media, digital content, and web content strategy.-Supporting New Product Development (NPD) projects by creating content and managing the creation of product data sheets, web pages, press releases, catalog copy, email blasts, social media posts, videos, and selection guides.-Generating industry-specific content by creating, updating, and managing industry guides, case studies, videos, tech updates, blog posts, email blasts, and web content.-Developing new thought-leadership content by creating and managing a quarterly email newsletter, monthly blog posts, and an annual how-to video series.-Gathering and analysis of digital content, PR, paid search, social media, and web metrics to identify continuous improvement opportunities.-Ongoing management of digital content, PR, paid search, and social media strategy.

East Providence, Rhode Island

Nordson EFD is the world’s leading precision dispensing equipment and systems manufacturer. Our engineered fluid control systems are trusted for applying controlled amounts of adhesives, sealants, lubricants and other assembly fluids that increase productivity for nearly every industrial manufacturing process.My responsibilities included:-Supporting New Product Development (NPD) projects by creating content and managing the creation of product data sheets, web pages, press releases, catalog copy, email blasts, social media posts, videos, and selection guides.-Generating industry-specific content by creating, updating, and managing industry guides, case studies, videos, blog posts, email blasts, and web content.-Developing new thought-leadership content by creating and managing a quarterly email newsletter, blog and monthly blog posts, and how-to video series.-Ongoing management of PR and social media strategy.

Warwick, Ri

Managed a team of four to produce high-quality, compelling, search engine optimized content (blog posts, press releases, email blasts, website content) for the insurance industry.

Anne Holland Ventures Inc. is a specialized information company publishing niche business information and marketing professional advisories, mainly online. It is the parent company of WhichTestWon.com and Subscription Site Insider.

WhichTestWon is an online publication to inspire and educate marketers about A/B testing and multivariate testing. It features a new test with real-life data every week, plus a 125-term Testing Terms Glossary and how-to advice on topics such as What to Test and How to Win at Office Politics regarding site testing. My responsibilities included:-Gathering information, writing content, and formatting images for online publications about best practices in A/B and multivariate testing. -Becoming an advocate and evangelist for conversion rate optimization. Incorporating a positive message about testing in all forms of communication with readers including Weekly Quizzes, White Papers, Webinars, Videos, Email Newsletters, Social Media outlets, and live Speeches.-Managing projects including our annual Testing Awards, Agency & Tech Buyer's Guides, and development of Web pages.-Using HTML to format images and content in WordPress and MemberGate content management platforms. Fixing layout and design issues by manipulating HTML code. -Managing web developers to create well-designed and functional Web pages for WhichTestWon.com. -Copywriting email newsletters for the marketing of our weekly publications.-Promotion of our weekly quiz and building relationships using social media outreach including Twitter, Facebook, LinkedIn, and blogs. -Creating multimedia presentations for webinars and live speaking gigs. -Creating speeches and speaking at webinars and conferences.

Conducted observational research for the 2010 Subscription & Membership Site Benchmark Report. Wrote case studies about successful subscription sites' best practices in operations and marketing. Created videos about best practices in conversion rate optimization for subscription sites.

MarketingSherpa is a business information research firm serving the how-to and benchmark data needs of marketing professionals in corporate America. It publishes Case Studies, annual Benchmark Guides, Buyer's Guides, Live Summits, and other reference and training materials.My responsibilities included:-Writing and researching topics for case studies, how-to's, and special reports about marketing best practices.-Tracking down client- and agency-side marketers to discuss successful campaigns, tools, and strategies.-Convincing them to speak on record and give results.

Wrote five business news articles per week. Covered small business, manufacturing, and the creative economy in Providence and southeast New England. Won the Rhode Island SBA's Small Business Journalist of the Year award in 2007 and the Rhode Island for Community & Justice 2007 Michael P. Metcalf Award for a series on Latino entrepreneurs in Rhode Island.Also was chosen by the Rhode Island Economic Development Center to cover a 4-day trade mission of Rhode Island entrepreneurs to The Bahamas.

Wrote five community-focused news articles per week covering the small, beach-front town of Boynton Beach, Florida. Circulation of the weekly newspaper was about 45,000.

Under direction of the editor-in-chief, I wrote several case studies for a special annual publication.

Wrote about research, scholarship, and creative activity for Ohio University's quarterly research magazine.http://www.ohio.edu/research/communications/perspectives.cfm

Master Of Business Administration - Mba - Online, Business, Management, Marketing, And Related Support Services, 4.0

Bachelors Of Science, Journalism, Cum Laude

Activities and Societies: student newspaper