Natalie Vavricka Email & Phone Number

New York, United States

Greater New York City Area

Greater New York City Area

-Maintain deep understanding of EDH healthcare professional audience based on data compiled across all MPT properties-Partner with key stakeholders on definition & execution of strategic initiatives to improve newsletter products, grow subscribers and increase product design & efficiency -Work with BI team to create & maintain regular custom reports & dashboards that monitor email campaign effectiveness -Provide actionable insight and direction to improve campaign performance and effectiveness-Assist HCP group management in evaluating new market opportunities and partnerships via research, analysis and modeling-Work with internal and external stakeholders to define and execute audience expansion and monetization strategies

Greater New York City Area

CLIENTS:Think with Google​: Google's thought leadership platform for insights, trends and research in digital marketing.-Launch / manage / report on TwG APAC’s first partnership with Outbrain-Research & recommend product (site, social channels, newsletters, reports) changes to surface the most critical elements (i.e., newsletter sign up modules and imagery)-Manage organic TwG social platforms. Create social copy for LinkedIn, Twitter, G+, Facebook specific audiences. Work closely with TwG International sites on social strategy recommendations & copy creation-Developed social copy & live tweeted for all Google sponsored AdWeek 2015 events-Partner with TwG stakeholders & internal editorial / design teams on identifying & implementing promotional strategies / calendars for key site content to grow site traffic / improve critical KPIs-Provide insights, reporting & recommendations for all key initiatives to TwG stakeholders-Long term strategic planning for social growthAirmega.com​: "The Smarter Air Purifier"-Define, execute & manage Airmega’s first paid media, social & audience development strategies with a yearly budget of $300K. -Launched Facebook page & grew to 7K fans in under three months using targeted ad creation, strategic posting, fan engagement and post frequency testing-Utilize A/B testing & MVP to analyze and implement changes to improve onsite user behavior and effectiveness, resulting in nearly 1K newsletter subscribers in under 3 months-Weekly & quarterly custom report creation, analysis & recommendations. Monthly client presentations-Newsletter list growth & product strategy development & execution-Collaborate with editorial, PR, & design teams on identifying content opportunities & recommending design / imagery

Greater New York City Area

-Per the MPA’s Magazine Media 360 Brand Audience Report, ALL YOU is #3 – out of ALL magazine brands – for YOY gains in TOTAL brand audience. -Email: Manage 10+ brand specific newsletters, overseeing subject line testing, mobile / responsive redesigns, content and overall performance (email accounts for about 20% of brand referrals)-Social Media: Work directly with social director and editorial teams on strategy recommendations and reporting. Facebook ad creation as necessary-SEM/SEO: Lead on Paid Acquisition, responsible for testing various paid channels to lower average CPA with design and copy testing. Work with Editorial Director on implementing Brightedge and Define best practices / work flow recommendations. Resulting in 60% YoY organic referral growthAd Campaign Delivery: Responsible for ensuring all campaigns are delivered against, within budget and time constraints, using paid and audience levers as necessary-Reality Checkers: Grew All You's community of women from 10k to 70k in under 6 mos through tactical email, site wide, and paid promotionsAmerica's Smartest Shopper: Yearly integrated program with Samsung as sponsor in 2014. Lead on votes and submission acquisitions. Highest impressions / entries in history of the program.-Budget: Responsible for 400K+ budget for email, sweepstakes, seo, analytics and design. Brand liason to finance team and lead on brand accruals / changes-Analytics / Reporting Use Omniture and Google Analytics to identify KPIs and recommend / report on strategy.. Weekly, Monthly and Ad hoc report creation

Health monitor Network is the leading marketing platform for pharmaceutical brand awareness, DTC, DTP, compliance and persistency, patient education, and lead generation. Lead on conception, development, design, content strategy, navigation/usability and execution of all of the company’s web properties.Manage a team of developers, designers, medical associations, physicians, freelancers and copywriters to ensure that all projects are launched on time.Individually launched 5 condition-specific sites--and an extensive re-launch of our featured consumer sight—in less than 6 months, exceeding initial site scope.Work with internal departments to define and execute specific partner/client objectives, while also ensuring that the print content is in sync with that on the web.Responsible for copyediting, updating, and creating new user experiences on all web propertiesNegotiate and form partnerships with reputable fitness experts, doctors, nutritionists and various other health providers to create exclusive content for our propertiesManage production of e-newsletters, health videos, photo shoots, and various other user experiences for both web and print use

Quality Health is a Comscore Top 10 Online Health Destination. I'm project managing the build of Qualityhealth's first online community/social networking platformLaunched company Twitter & Facebook Fan Page and grew fans to 50K+ through strategic promotion and content planningWork with nutritionists, health professionals, and doctors to create high profile recipe Ebooks for an audience of 7+million health-conscious consumers--focus on condition specific recipesCreated QualityHealth Medical Advisory Board and grew it from 4 members to 18 in under 6 months--instrumental to HON certificationManage a team of bloggers, publicists, doctors, freelance writers, and other medical contributors, grew pool of contributing medical experts to 70+Work directly with design, development, and marketing teams on implementation, user experience, and engagement/outreach/monetization strategyResponsible for increasing traffic and TOS on blogs, forums, social media channels, and on site health centers

Created/edited timely diet, fitness and health related content for the target AOL demographic (both original and tasked-out pieces)Pitched story ideas for promotion on the AOL 'Welcome Screen' experience and within the AOL networkUsed internal publishing tools to create modules for cross-promoting material within Body and other channels within the network, publish stories and update site sectionsWorked with photo editors on choosing story-appropriate images and organizing photo shootsReviewed the latest fitness trends/products (exp. DVD's, fitness gadgets, diet foods, etc.)Regularly blogged about personal experiences with fitness and health related subjectsWorked directly with some of the industry's most prominent and reputable freelance writers and fitness experts/trainersSEO Lead Liaison between AOL's SEO Core Team and the Diet & Fitness/Health channelsResponsible for making sure my channels were fully SEO compliantEnsured that new programming experiences were compliant before launch Created training documentation and implemented procedures for the team

Feedpoint is Quigo's proprietary technology solution that provides online advertisers with automated search, shopping and paid inclusion data feed development. It was purchased by AOL in November 2008.Simultaneously managed 10+ campaigns across various verticals with monthly budgets ranging from 10k to 200k. Developed campaign strategies based on client specific budgets, advertising methods (PPC and/or Data Feed Based) and ROI targets.Expertise in all major Pay Per Click Engines (Google, Yahoo, MSN) and Comparison Shopping Engines (Bizrate, Nextag, Pricegrabber). First Account Manager to handle both PPC and Data Feed (Yahoo Paid Inclusion and CSE) campaigns simultaneously. Worked closely with internal engineers and team members in development of essential tools and programsLiaison between production team and clients and engine representatives. Ability to understand technical concepts and terminology to communicate with and relay back to clients.

Managed all Pay per Click campaigns for the company's line of nutritional supplements. Worked with all major engines and devised strategies to get the maximum online exposure within the budget constraints.Wrote ad copy, developed keyword lists and created various types of product pages for effective marketing to the target demographics.Handled reporting and worked with accountant on invoicing

Proofread, edited and indexed news stories, press releases and financial data for real-time news wires.Formatted stories and re-wrote headlines from Wall Street Journal, Wall Street Journal Europe and Wall Street Journal Asia for online syndication. Utilized Adobe Photo shop to prepare artwork for Internet publication and published various essential commodities charts.

B.A., English

Activities and Societies: Track, Cross-Country, Newspaper

Education record