Natalie Westring Email & Phone Number

Allentown, Pennsylvania

• Lead all customer and market research efforts including managing customer panels, measuring brand awareness, customer satisfaction, developing customer segments and personas, demographics and lifestyle reporting.
• Develop and implement marketing strategies across multiple mediums and platforms.
• Create, execute and manage the digital strategy and comprehensive content calendar for digital and multi-channel advertising campaigns, tactics and programs.
• Partner with internal resources to execute editorial calendar and social media strategy for vertical and global content using a centralized marketing platform (Marketing Cloud).
• Serve as subject-matter-expert (SME) concerning social media developments, content marketing and Marketing Cloud administration.
• Identify and evaluate emerging digital marketing technologies to support evolutionary customer needs and wants.

• Conduct all customer and market research efforts including managing consumer panels, measuring brand awareness, consumer sentiment, customer personas, demographics and lifestyle reporting, and competitive benchmarking.
• Manage the development, planning and implementation of paid and organic customer marketing as part of a strategic and integrated customer satisfaction program that enhances the company reputation, customer engagement.
• Conduct segmentation and ethnographic research projects using primary and secondary data in order to develop a personalized customer marketing and program strategy.
• Design, monitor and provide customer insights to executives and key stakeholders on customer satisfaction studies, providing recommendations and highlighting opportunities across all business functions as it relates to.
• Conduct Total Unduplicated Reach & Frequency (TURF) analysis to better understand the net impact of all media in play and provide recommendations for optimization.
• Embed innovation, customer voice and brand image in broader organizational initiatives.

• Responsible for overarching energy efficiency marketing and advertising; crafting effective marketing solutions and increasing awareness and attribution for energy efficiency programs. Major Duties and Responsibilities:
• Manage $10.6M marketing and advertising budget – continuously review, report and optimize media spend.
• Develop marketing strategy and plans including agency/media selection, planning and execution.
• Drive the strategy and execution of digital and traditional marketing campaigns, tactics and programs by leading cross-functional teams and external agencies.
• Manage advertising agency including creation, review and approval of all media placements and social influencer (blog) program.
• Partner with internal resources to execute editorial calendar and social media strategy.

• Responsible for designing, implementing and managing energy efficiency programs as part of the company’s Energy Efficiency & Conservation Plan as required by Act 129.Major Duties and Responsibilities:
• Successfully develop, market, and manage a wide range of energy efficiency, energy education and customer communication programs with budgets over $32 million.o Manage vendors, prepare go-to-market launch activities.
• Manage all aspects of the Residential Retail program – the largest program in PPL EU’s Act 129 Energy Efficiency & Conservation Plan — including lighting, new homes, efficient products, appliance recycling and behavior.
• Wrote the RFP, led the selection process, prepared and negotiated the contract, and manage all aspects of the Energy Efficiency Behavior & Education program. This program exceeded savings goals by 35% at the close of.
• Manage the suite of Think! Energy School Programs that reaches over 20,000 educators and students in PPL EU service territory each year. Program has met or exceeded all participation goals since 2009.o Recognized.
• Designed and implemented a highly visible Earth Day Energy Efficiency Poster Contest for students in PPL EU service territory. Directed Corporate Communications in the creation of marketing materials and a website.

Responsible for supporting the Commercial and Industrial gas, oil, and electric sales program for the Eastern PA/New Jersey sales region.Major Duties and Responsibilities:· Accurately price and understand product offerings for gas, oil, and electric commodities.· Interact directly with consultants and customers, and provide market intelligence related to.

Responsible for managing business relationships with existing retail electricity customers in the local power market. Accountable for managing customer service issues, establishing business relationships with customer decision-makers, understanding customer business drivers, and communicating energy market and regulatory updates.Major Duties and.

Responsible for partnering with senior managers to assist in developing operating strategy, and providing guidance to leadership team, with a concentration on billing. Primary liaison between Billing Department and Sales Department responsible for communicating operational issues to sales force. Operational Project Manager responsible for implementing the.

Responsible for marketing mid and back office services to support energy suppliers in regulated and deregulated energy markets, and managing the relationship with major clients. Directly responsible for projecting, as well as meeting and exceeding the sales revenues goals. Accountable for managing the implementation of client specific projects by acting as.

Responsible for gaining publicity in trade publications for all business units. Pitched story ideas, press releases, and interviews to increase presence in all media forms. Effectively worked with engineering, marketing, and sales departments to determine what products would best suit the needs of each publications target audience. Managed advertising.