Natalie Wei Email & Phone Number

Glendale, California

Develop digital marketing strategies for the long-term franchise growth of new Disney IP.• Manage New IP social media platforms including Facebook, Instagram, Snapchat, Twitter, YouTube and Pinterest.• Develop digital strategy, create content calendars, and aggregate all creative elements to ensure on-time delivery for all digital marketing campaigns.• Develop 360 convergent promotional programs, such as social media ad buys, sponsored posts,sweepstakes, launch events, CRM email blasts and custom TV spots to drive sales and brand recognition.• Serve as a day-to-day point person with global teams, publishing teams, hardlines and softlines licensing teams, and digital teams to ensure alignment on all strategic marketing initiatives and industry opportunities.• Partner with FameBit and Maker Studios influencers to develop social media programs.• Write and design consumer facing and internal marketing elements including, but not limited to: creative briefs, one-sheets, sales decks, GPKs, CRMs, and digital advertising.• Track, analyze and communicate key performance metrics in weekly reports for high-level executives.

New York, New York

Responsible for ideating and developing creative integrated brand programs and marketing concepts.• Assisted in the development of all copy and design aesthetics including presentations, pitch documents, one-sheets and re-caps.• Managed campaign messaging and creative for Nickelodeon promotional programs such as branded custom TV spots, sweepstakes, wrap spots, off-air promotions, on-pack and in-pack premiums.• Ensured Nickelodeon brand is properly represented in all campaigns featuring partnerships with CPG, travel and insurance brands including, but not limited to: Kraft, General Mills and State Farm.• Responsible for creating a research database to facilitate consumer behaviors and statistics of Generation Z relevant to the following brands: Nickelodeon, Nick at Nite, TeenNick, NickMom, NickJr and Nicktoons.

Shanghai City, China

Collaborated with the marketing team to create the company’s branding strategy as well as developing promotional plans through brand advertising and social networking.