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Accounts Include: Beats By Dre, Pernod Ricard, Penguin Random House

Accounts: Hyundai, LG, Westfield, Swarovski, Nando’s, Domino’s Pizza• Specialized in planning across all digital platforms• Successfully planned and managed numerous digital specific campaigns ranging from brand focused to direct response, specific footfall campaigns, and those focused on app downloads• Took on the role of GDPR expert, educated the team and tackled inherent limitations• Gained in depth knowledge of the digital environment allowing me to plan campaigns around the strengths and weaknesses of various DSPs, platforms and media owner solutions• Mentored and trained new hires on programmatic and mobile planning• Helped plan events for Tech Week, internally and for clients

Accounts: Hyundai, LG, EDF Energy, M&B, National Express, Westfield, Swarovski, Nando’s, Royal Mail, Domino’s Pizza• Planned and managed campaigns for executions including OOH, TV and radio with Mobile amplification• Undertook the role of mobile champion becoming the go to expert for departments by starting an ambassador program to educate internal teams and clients on all things mobile• Analyzed weekly performance for client reviews, and created and presented monthly and quarterly insights and PCA’s to clients • Performed competitor analysis using Addynamix and worked on strategic planning for new business pitches for clients such as Carlsberg, Barclays and EDF Energy

Accounts: Royal Mail, Domino’s Pizza, Sports Direct• Planned B2C and B2B campaigns including direct display, paid social, mobile and programmatic• Liaised with internal teams, media owners, and clients to plan, activate, optimize and reconcile digital display campaigns• Analyzed weekly performance for client reviews• Created and presented monthly and quarterly insights and PCA’s to key clients including Royal Mail and Domino’s

Accounts: Sodexo, Snow Queen Vodka, Echo Falls, Accolade Wine, MindBody, EE, Red Bull •Strategised for new business pitches on Red Bull, MindBody and Snow Queen Vodka•Liaised with Global Sodexo managers and managed client expectations, supplied estimates, creative files etc. to various country markets•Worked to utilise the current app landscape to expand on Red Bull drinking occasions and strategise a partnership between Red Bull and MindBody app•Leveraged mobile data to gain consumer insight in order to create targeted strategic campaigns•Managed creative development of Echo Falls brand video used for stakeholders and key retailers•Performed research into various markets - Vodka industry, app landscapes and mobile/ big data•Created contact reports and briefs after client and pitch meetings•Managed the project status, creative status and creative weekly work plan

•Promoted Riide bikes by planning and executing events of different scale, from street marketing to large scale networking events for up to 200 participants.• Picked strategic locations for street marketing by analyzing foot traffic around DC.•Identified and worked with potential strategic partners by conducting phone outreach and visited locations to create events that increase interest and awareness of the product.•Chose and created content to further engage viewers on Riide’s different social media platforms.•Assessed the target market and marketing plan; helped the founders revise them by identifying populations with less participation in the program and developing a strategy to target them.•Helped train and manage new Riide employees for street marketing events

We are a student run micro-financing organization that seeks to understand the specific needs of entrepreneurs and low income families in our community in order to develop a micro-financing institution that can provide the services in demand.We also educate high school students on financial literacy.Developed curriculum to teach financial literacy to high school students, managed the organization's budget, and developed loan application criteria for our micro lending arm.

•Helped develop the product by running focus groups, managing taste testings, tag line development, messaging, package design, resulting in a highly successful product introduction and positioning•Maintained Facebook page, updated website, designed initial product brochures•Participated in launches for high profile venues such as Fenway Park, Stew Leonard’s, and I-Party

•Collaborated with the CEO and marketing team to promote products using social media•Recommended a daily product for promotion to consumers and wrote copy for Newsletters, Facebook, and Twitter helping to increase sales and improve social media exposure and activity•Analyzed brand sales data with Excel for competitive positioning; refined product selection and pricing for all retail outlets•Conducted new product research; suggested multiple products that were then selected to be sold online and in retail stores.