Natalie Wiley Email and Phone Number
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Results oriented Marketing professional with extensive experience in retail-focused environments. Strong leadership and team-building skills coupled with demonstrated drive to achieve goals. Principal strengths include project management and strong analytical skills along with outstanding communication skills and high levels of resourcefulness.As both an employee of major corporations and the developer/owner of a small business, I have thrived in ever-changing and fast-paced environments. My experience has allowed me to achieve a proven record of successfully addressing both consumer and customer needs. In addition, I have honed and applied a variety of invaluable skills including:• Marketing & Promotion• Social media marketing• Contract negotiation• Leadership• Project management/leadership• Team building• Forecasting• Strategy development• Strategic analysis• Product development• Client relations• Process improvement• Visual Merchandising
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Relationship And Trust AssociateChinquapin Trust CompanyOverland Park, Ks, Us -
Relationship & Trust AssociateChinquapin Trust Company Jul 2020 - PresentKansas City, Missouri, United States
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Licensing Manager - InternationalHallmark Cards Sep 2018 - Jul 2020Kansas City, Missouri Area -
Associate Product Manager - InternationalHallmark Cards Feb 2016 - Sep 2018Kansas City, Missouri Area* Manage 10 licensing agents from around the world to represent the Hallmark brand* Support all aspects of Hallmark content licensing on the international stage including research, training agents via webinar, and applying strategy to develop sales tools and presentations* Align and communicate creative and business needs of licensees with International team* Planned, organized and helped lead highly successful 50 year celebration of Hallmark International with 110 guests from 20 countries including worldwide business leaders and Hallmark executives (September 2016)
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International Licensing Analyst - Export & LicensingHallmark Cards Aug 2013 - Jan 2016Kansas City, Missouri AreaPerform legal and licensing work as it relates to the licensing of Hallmark's copyrights and trademarks for Hallmark's global business partners.
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Hallmark Character Properties Marketing Program ManagerHallmark Cards Sep 2008 - Mar 2013Kansas City, Missouri AreaIdentified innovative but cost-effective promotion methods, such as in-app advertising, Google TV and You Tube advertising, event marketing, and social media opportunities to promote the brands. Collaborated with artists, producers, animators and writers to guide the brand strategies. Successfully lead project to create a character properties mobile device app. Determined strategy, identified potential vendors, negotiated contract, and managed implementation process to provide a robust user experience for a small investment. Developed online fan store to sell character fan merchandise. Identified vendor, developed product mix, pricing strategy, product introduction strategy and user experience. Managed outside licensee contract negotiation process.
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Business Owner/OperatorCruise Planners Jan 2008 - Sep 2011Overland Park, KansasDeveloped a home-based leisure travel business. Served customers from all over the country in planning vacations, honeymoons, and group trips for both new and repeat clients. My passion for travel and serving my customers gained a repeat business of over 96%. -
Senior Inventory Controller - New Concept CommercializationHallmark Cards May 2007 - Jan 2008Kansas City, Missouri AreaSuccessfully launched Product (RED) card line with 100% availability to a variety of retail outlets in condensed time frame. Managed inventory, reruns and discards for everyday card lines such as Walmart Green Recycled Cards and Fresh Ink.
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Associate Marketing Program Leader - Team WalmartHallmark Cards Aug 1995 - May 2007Kansas City, Missouri AreaManaged $25 million dollar season specialty businesses (gift wrap, stickers, gifts and party) for Walmart. Created and implemented a store-level inventory planning system by using advanced Excel tools to manage complex orders for over 2000 accounts. Resulted in maximized sales and minimized obsolescence. Designed and implemented the Walmart Seasonal Catalog to assist field sales in understanding programs and securing space for seasonal specialty product outside the card department. Continually achieved sales increases in season specialty product every year from 1995 to 2007, even when corresponding seasonal card sales were down.
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Marketing Specialist - Mass Retail (Target) TeamHallmark Cards Sep 1993 - Aug 1995Kansas City, Missouri AreaLed the product launch of Heartline brand card and wrap line for the Mass Retailing team, the first new brand launch to mass customers at Hallmark in decades. 260 nationwide Target accounts were installed with zero issues in a three-week period. Drove double-digit growth and turned a potentially negative environment into a positive growth opportunity. Earned the Home Run Award and C.A.R.E. Award for flawless execution of installation and planning. Served as the liaison between Target's HQ buying group in party, gift wrap, card, stationery and stickers and Hallmark's field sales and installation groups. Oversaw Hallmark's everyday and seasonal social expression business in Target retail outlets.
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Senior Inventory ControllerHallmark Cards Jul 1990 - Sep 1993Kansas City, Missouri AreaControlled sales and inventory for four core greeting card lines to mass retail customers. Developed strategy for card lines while working with editorial, visual design and administrative roles and supervising one employee. Helped develop a business process redesign to cut production cycle time and obtain retail information in a timely, cost-effective manner.
Natalie Wiley Skills
Natalie Wiley Education Details
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Business Administration
Frequently Asked Questions about Natalie Wiley
What company does Natalie Wiley work for?
Natalie Wiley works for Chinquapin Trust Company
What is Natalie Wiley's role at the current company?
Natalie Wiley's current role is Relationship and Trust Associate.
What is Natalie Wiley's email address?
Natalie Wiley's email address is na****@****ark.com
What is Natalie Wiley's direct phone number?
Natalie Wiley's direct phone number is (800) 425*****
What schools did Natalie Wiley attend?
Natalie Wiley attended University Of Illinois At Urbana-Champaign, University Of Kansas - Graduate School Of Business.
What are some of Natalie Wiley's interests?
Natalie Wiley has interest in Education, Children.
What skills is Natalie Wiley known for?
Natalie Wiley has skills like Management, Leadership, Strategy, Strategic Planning, Team Building, New Business Development, Cross Functional Team Leadership, Advertising, Marketing, Social Promotion, Budgets, Contract Negotiation.
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Natalie Wiley
Yeoman @ United States Department Of Defense | Brand Strategy ExpertMetro Jacksonville1defense.gov -
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Natalie Wiley
Fort Collins, Co1colostate.edu
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