Natalie Dawson

Natalie Dawson Email and Phone Number

Group Marketing Manager at Pulman @ Pulman Group
durham, county durham, united kingdom
Natalie Dawson's Location
Durham, England, United Kingdom, United Kingdom
Natalie Dawson's Contact Details

Natalie Dawson work email

Natalie Dawson personal email

n/a
About Natalie Dawson

Hello, thank you for visiting my profile. I am currently the Group Marketing Manager at Pulman Group (Volkswagen, SEAT, Skoda, CUPRA, MO, VWFS Rent-a-Car) and I can honestly say that I enjoy everything there is about Marketing, which is a good thing as that is what I’ve been doing for the past 17 years.What is it about Marketing that I love? Every day is different! Juggling lots of projects with tight deadlines. Working with fantastic people who share my enthusiasm for Marketing communications, content creation and website design. Managing all elements of Marketing from the creative strategy, budget planning, market research, online and offline, channel marketing, events and sponsorship, database and direct marketing, PR, content and social media marketing to delivering results and measuring successes.It's exciting keeping up with the latest marketing innovations and trends, especially with digital technology and the targeting and measuring that it provides - as well as digital media such as VoD, Dax audio streaming and digital out of home. Video and content marketing featuring high in marketing plans along with SEO to improve the organic traffic and funnel acquisition. Marketing automation and CRM provide a fantastic platform to increase conversion rates.I'm also keen to see how the introduction of AI can benefit efficiencies and productivity across all marketing activities. Recent successes? Building and developing the Pulman Marketing team. I work with some fantastic people and together we have built and enhanced the marketing strategy within Pulman. My previous experiences have been in similar roles, developing marketing communications for business to business services for Northgate plc. Travelling around the UK developing and implementing campaigns. Specialties:Ideas, ideas and more ideasB2C and B2B marketingMarketing communicationMarketing strategyCRM strategyBudget and ROI controlWebsite developmentOnline, SEO, PPC, Display, RemarketingVideo and content marketingSocial Media marketingIntegrated marketing communication campaignsDirect and database marketingEvent management and planningBranding and identity buildingGraphic designVideo filming and editingAgency ManagementBuyer NegotiationLeadership, managing and motivating peopleReturn on investmentPeople Management

Natalie Dawson's Current Company Details
Pulman Group

Pulman Group

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Group Marketing Manager at Pulman
durham, county durham, united kingdom
Website:
pulmangroup.co.uk
Employees:
51
Natalie Dawson Work Experience Details
  • Pulman Group
    Group Marketing Manager
    Pulman Group Mar 2010 - Present
    Durham, United Kingdom
    Marketing Manager for Pulman Group, working with multiple brands: Volkswagen, SEAT, ŠKODA, Volkswagen Commercial Vehicle and CUPRA. Key responsibilities include:• Managing an in-house marketing team, focused on target driven objectives.• Responsible for recruiting, training and appraising all team members. Motivating and and rewarding. Leading by example. Creating efficiency and audit process to ensure individual targets are achieved to standard.• Develop and implement group marketing strategies across all areas, in-line with overall business goals and KPIs. • Manage and nurture relationships with external Stakeholders including manufacturer brands, agencies, media and digital suppliers.• Communicate and collaborate with internal Stakeholders to ensure KPIs are achieved. Building relationships and reporting on key performance metrics.• Develop, implement and track digital marketing and email campaigns. Managing website strategy, SEO, content marketing, PPC and display advertising. Monitoring and measuring performance through A/B testing and various tools to understand user behaviour, acquisition methods and best practice conversion rates. • Create and implement marketing communication strategies across all media platforms including online, out of home, radio, DAB, social media, PR, video creation and community building.• Reporting and analysing performances metrics against key objectives. Reacting to external market demands. • Research and develop new ideas, channels and technologies.• Complying with latest advertising, finance, promotion and data legislation.• Creating and maintaining corporate brand strategies.
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  • Northgate Plc
    Brand Manager
    Northgate Plc Jun 2006 - Mar 2010
    Responsible for planning and implementing marketing strategies for eleven individually branded hire companies across the UK and Ireland as well as key product brands. This involved:• Idea generation, monitoring, evaluating and presenting results to Directors.• Travelling and communicating with Managing Directors across the UK, creating bespoke marketing plans and implementing them at a local level. Working with individual sites.• Managed and implemented the marketing strategy for the NORFLEX product for the UK network.• Managing budgets and media agencies. • Implementing: PR, sponsorship, print, online and radio advertising. • Designing and proofing printed material.• Creating and implementing direct marketing strategies including mail, email and SMS.• Launched and maintained PPC campaigns for the group.• KPIs including lead generation, customer retention, brand awareness and image building.
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  • Northgate Plc
    Marketing Intern
    Northgate Plc Aug 2004 - Jul 2005
    A 12-month placement assisting the marketing team across design and communication channels. Final year of university was between 2005 and 2006.Offered a full-time position in 2006 based on the Intern performance.
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Natalie Dawson Skills

Marketing Communications Integrated Marketing Marketing B2b Email Marketing Seo Social Media B2b Marketing Marketing Strategy Automotive Web Design Direct Marketing Public Relations Creativity Skills Brand Management Lead Generation Creative Direction Account Management Retail Marketing B2c Marketing Google Adwords Google Analytics Management Leadership Business To Business

Natalie Dawson Education Details

Frequently Asked Questions about Natalie Dawson

What company does Natalie Dawson work for?

Natalie Dawson works for Pulman Group

What is Natalie Dawson's role at the current company?

Natalie Dawson's current role is Group Marketing Manager at Pulman.

What is Natalie Dawson's email address?

Natalie Dawson's email address is nw****@****p.co.uk

What schools did Natalie Dawson attend?

Natalie Dawson attended University Of Northumbria, Gateshead College, Gateshead College, Northumbria University.

What are some of Natalie Dawson's interests?

Natalie Dawson has interest in Photography, Graphic Design.

What skills is Natalie Dawson known for?

Natalie Dawson has skills like Marketing Communications, Integrated Marketing, Marketing, B2b, Email Marketing, Seo, Social Media, B2b Marketing, Marketing Strategy, Automotive, Web Design, Direct Marketing.

Who are Natalie Dawson's colleagues?

Natalie Dawson's colleagues are Abbi Milburn, Keith Barker, Alain Mahe, Andrew Smith, Angika Singh, Alicia Finyi, Kevin Allison.

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