Hello, thank you for visiting my profile. I am currently the Group Marketing Manager at Pulman Group (Volkswagen, SEAT, Skoda, CUPRA, MO, VWFS Rent-a-Car) and I can honestly say that I enjoy everything there is about Marketing, which is a good thing as that is what I’ve been doing for the past 17 years.What is it about Marketing that I love? Every day is different! Juggling lots of projects with tight deadlines. Working with fantastic people who share my enthusiasm for Marketing communications, content creation and website design. Managing all elements of Marketing from the creative strategy, budget planning, market research, online and offline, channel marketing, events and sponsorship, database and direct marketing, PR, content and social media marketing to delivering results and measuring successes.It's exciting keeping up with the latest marketing innovations and trends, especially with digital technology and the targeting and measuring that it provides - as well as digital media such as VoD, Dax audio streaming and digital out of home. Video and content marketing featuring high in marketing plans along with SEO to improve the organic traffic and funnel acquisition. Marketing automation and CRM provide a fantastic platform to increase conversion rates.I'm also keen to see how the introduction of AI can benefit efficiencies and productivity across all marketing activities. Recent successes? Building and developing the Pulman Marketing team. I work with some fantastic people and together we have built and enhanced the marketing strategy within Pulman. My previous experiences have been in similar roles, developing marketing communications for business to business services for Northgate plc. Travelling around the UK developing and implementing campaigns. Specialties:Ideas, ideas and more ideasB2C and B2B marketingMarketing communicationMarketing strategyCRM strategyBudget and ROI controlWebsite developmentOnline, SEO, PPC, Display, RemarketingVideo and content marketingSocial Media marketingIntegrated marketing communication campaignsDirect and database marketingEvent management and planningBranding and identity buildingGraphic designVideo filming and editingAgency ManagementBuyer NegotiationLeadership, managing and motivating peopleReturn on investmentPeople Management
Listed skills include Marketing Communications, Integrated Marketing, Marketing, B2B, and 21 others.
