Natalie Yatsko Email and Phone Number
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With over 15 years of experience in GTM functions driving revenue across sales, marketing, and account management, I am a strategic and results-oriented business leader who thrives in building and scaling enterprise SaaS sales teams from the ground up. I have done this successfully four times in my career, including at Pendo, Square, BrowserStack, and Sendbloom.Currently, I serve as Area Vice President at Writer. Writer is the first and only fully integrated AI platform that offers everything enterprises need to confidently build and deploy AI at scale and drive meaningful ROI—all in one place. Enterprises need AI systems, not just LLMs, to scale the most impactful AI apps and workflows. Writer combines LLMs, graph-based RAG, AI guardrails, and development tools in a secure platform - making it 10x faster to support complex use cases.I have diverse operating experience and a proven ability to succeed in bootstrapped, seed, late-stage venture, and public companies. As an advisor and investor, I am passionate about supporting and empowering innovative and impactful SaaS companies in various stages of growth.Lastly, I’m a proud Northwestern graduate with a soft spot for the Midwest.
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Area Vice President, GtmWriter Sep 2024 - PresentSan Francisco, Ca, UsSecond line leader building and scaling teams.Writer is the full-stack generative AI platform for the enterprise. It empowers entire organizations to securely build and deploy AI apps and workflows through a fully-integrated platform of LLMs, graph-based RAG tools, AI guardrails, and more. Customers include Accenture, Vanguard, Salesforce, Intuit, Uber, Spotify, and L’Oréal.
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AdvisorChampify Aug 2022 - PresentNew York, New York, Us -
Regional Vice President, Key AccountsPendo.Io Aug 2022 - Sep 2024Raleigh, North Carolina, Us- Responsible for leading and scaling half of our key account business. Led successful turnaround of region to become top performing region at the company.- FY25 H1: #1 Revenue producing team at company, #1 team attainment in company- FY24: #1 Revenue producing team at company, #1 Enterprise team attainment. Consistent QoQ success: - Q1: #1 team in attainment in Enterprise, #2 revenue producing team in company - Q2: #1 revenue producing team in NA, #1 team in attainment in Enterprise - Q3: #1 revenue producing team in company; #1 team in attainment in Enterprise - Q4: #1 revenue producing team in NA, #2 team attainment in EnterprisePresidents club -
Regional Vice President, EnterprisePendo.Io Mar 2021 - Aug 2022Raleigh, North Carolina, Us- Lead Western region for new logo, expansion, and renewals. - Implement GTM strategy with marketing, demand gen, solutions engineering, and product teams to drive region growth.
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Sales Leader, Global Business GroupMeta Oct 2018 - Mar 2021Menlo Park, Ca, Us- Consistently exceeded sales targets running $XXXM business in Travel vertical.- Partnered with with C-level executives on business transformation initiatives.- Promoted Jan 2021 after COVID promotion freeze. -
Head Of SalesSendbloom Jul 2017 - Sep 2018San Francisco, Ca, Us*Acquired by LinkedIn (2018)- Hired, trained, and managed SDRs and Account Executives.- Created go-to-market strategy, sales strategy, and marketing collateral generating $XXM in pipeline.- Developed pricing strategy and positioning for second product launch. - Unlocked $XM in pipeline by re-prioritizing product roadmap based on data analysis.- Key clients include: LinkedIn, Dropbox, Symantec -
Enterprise Account Executive L Founding Sales TeamBrowserstack Aug 2016 - Jul 2017Dublin, Dublin, Ie*2018 Forbes Cloud 100 - #1 US Account Executive. Grew team to 7 US Account Executives in less than 1 year. - Identified sales tools and process gaps for improvement in order to effectively grow revenue. - Scoped enterprise clients’ needs and influenced roadmap to unlock enterprise segment (custom and scalable pricing and legal terms, security compliance SOC, etc)- Developed custom strategies to advise key clients on how to re-organize internal structures to shift from manual to automated cloud testing.- Responsible for bringing in Airbnb and other key clients. -
Strategic Account Executive L Product LeadSquare Apr 2015 - Aug 2016San Francisco, Ca, Us*IPO November 2015- First Core AE promoted into Strategic Sales.- Helped build Strategic sales team and scope strategic clients needs to influence product roadmap. -
Sales Team LeadSquare Oct 2014 - Mar 2015San Francisco, Ca, Us- Team lead for 8 AEs.- Advised product team on pricing strategy, feature prioritization, and customer feedback to launch first premium SaaS product (Register Pro).
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Account Executive L Founding Sales TeamSquare Mar 2014 - Oct 2014San Francisco, Ca, Us- 5th sales hire. Grew team to 100+.- Cross-functional sales lead with hardware team. Created a more intuitive hardware purchasing experience for customers on Square website. Trained entire sales team on hardware intricacies.
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Account ExecutiveAmazon Advertising Apr 2013 - Mar 2014*Acquired by Leo BurnettClients: Kellogg Brands (Kashi, MorningStar Farms)
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Account ExecutiveYoung & Rubicam Apr 2012 - Apr 2013New York, Ny, UsClients: Chevron, Texaco, ExtraMile -
Assistant Account ExecutiveYoung & Rubicam Sep 2010 - Apr 2012New York, Ny, UsClient: Texaco
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Account RepresentativeThe Integer Group Mar 2010 - Sep 2010Denver, Colorado, Us*Graduated Northwestern University early. Client: CoorsLight- Developed a process and executed a plan to visit retail accounts monthly. Coordinated and scheduled group visits, retail locations, photographed competitive images, and compiled key learnings in monthly competitive report.- Spearheaded a competitive tracking initiative across multimedia platforms monitoring beer competitors’ promotional programs; analyzed and compiled a deck and weekly newsletters to influence future campaign planning.- Responded to client request to initiate beer distributor award program; wrote the creative brief; led subsequent show and tell meetings; involved in all levels of production through project completion.- Created a comprehensive deck presented internally and to clients recapping Coors Light/NASCAR national promotion. -
Account ExecutiveModern Luxury 2010 - 2010Us- Compiled lead lists and competitive comparisons through tracking competitor magazine’s advertisements and specialty programs - Created a document for use in increasing print advertisement sales -
Director Of Social MediaPinnacle Advertising 2009 - 2009Schaumburg, Il, Us- Analyzed effectiveness of social media tools (Twitter, LinkedIn, Facebook) as part of a marketing campaign for restaurant client - Created a strategic proposal for successful implementation of Twitter as a social media tool, including core strategy and practical implementation steps - Developed a campaign for rebranding client in two Chicago-area and one Pittsburgh area locations -
Canvasser, Team LeaderGreenpeace 2008 - 2008Amsterdam, Nl- Managed, coached, and trained 15 people- #1 canvasser in the nation: highest sales/hour, highest number of sales/week, and most raised overall- Raised $86,000 ARR for Greenpeace in 12 weeks -
Account RepresentativeOplogic 2007 - 2007Clawson, Mi, Us• Trained new clients on implementation and use of software including upsales to existing clients• Managed client accounts for 35 car dealerships in Metro Detroit area• Taught 75+ dealership managers and sales support on software systems for fraud prevention and customer retention• Identified and assessed clients’ needs and sold 7 upgrades to clients for improving customer retention and sales• Presented to groups of 25+ sales representatives to ensure proper implementation and usage of our products
Natalie Yatsko Skills
Natalie Yatsko Education Details
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Northwestern UniversityPsychology -
General AssemblyAdvanced Excel
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Seaholm High School
Frequently Asked Questions about Natalie Yatsko
What company does Natalie Yatsko work for?
Natalie Yatsko works for Writer
What is Natalie Yatsko's role at the current company?
Natalie Yatsko's current role is Area Vice President @ Writer | Enterprise Generative AI.
What is Natalie Yatsko's email address?
Natalie Yatsko's email address is na****@****ook.com
What is Natalie Yatsko's direct phone number?
Natalie Yatsko's direct phone number is +124893*****
What schools did Natalie Yatsko attend?
Natalie Yatsko attended Northwestern University, General Assembly, Seaholm High School.
What skills is Natalie Yatsko known for?
Natalie Yatsko has skills like Advertising, Social Media, Strategy, Facebook, Marketing, Social Media Marketing, Sales, Competitive Analysis, Integrated Marketing, Management, Leadership, Digital Marketing.
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