Nataliia Vasylenko Email and Phone Number

NICHES (military, BAD, Korean cosmetics, agricultural equipment, fashion, sanitary ware, jewelry and others)- analysis of the site/application, including an assessment of traffic sources and channels (SEO, SEA, SMM, Chatbots), customer retention tools (email, push notifications);- funnel analysis, finding weak points, creating a backlog to increase CR;- web interface and UX/UI аnalysis, UAT;- content analysis;- competitor analysis;- planning works on improvement and promotion taking into account the goals and objectives of the business;- recommendations for enhancing CRO (creating list of hypothesis);- definition of the main KPIs;- gained experience with Dynamic yield for work with web interfaces and A/B/C testing, Algolia for work with site search.

Achievements:- launched the online store with 40,000 items;- conducted a comprehensive audit of the Internet project and SWOT analysis to further improvement the resource and its technical components;- planned, managed and controlled the improvement of technical characteristics of the resource, UX/UI parameters, checkout for the user, content, integrations with ERP and payment systems;- conducted onboarding of new specialists on the project and worked with them: developer's team, 1C, designer's team, SEO, PPC agency;- improved communication and feedback between teams;- reduced the time required to implement ideas into working functionality;- provided timely delivery of project tasks within the allocated budget.Responsibilities:-gathering, upgrading and prioritizing requirements;-implementing and supporting technical improvements (leading and prioritizing project backlog);-preparing, maintaining and controlling the necessary project documentation;-working with distributed teams (in-staff and outsource, up to 25 people);-daily follow-up, troubleshooting;-budgeting and scheduling (long/mid/short term).

Achievements:-managed the creation of retail online stores from scratch;-placed it in the top 10 by the main search positions;-optimized and controlled all business processes from order to customer delivery.Responsibilities:-defining project high-level concept and development strategies to meet requirements;-iImplementing and supporting technical improvements;-determining customers' needs and preferences;-planning, managing, controlling SEO, SMM, SEM, email marketing;-working with different teams (in-staff and outsource up to 10 people);-budgeting (long/mid/short term).

Achievements:-built a system for financial accounting and reporting that focused on standardization and automation;-organized the work of the project management teams in terms of preparing and implementing financial reporting;-managed a few projects simultaneously (up to 4).Responsibilities:-management and tax accounting;-budgeting for production, sales, advertising;-planning, monitoring, and controlling financial flows for all projects.