Nataliia Bugai Email and Phone Number

Portfolio: global brand Bonaqua, local Serbian brand RosaMarkets: Finland, Sweden, Norway, Iceland, Belarus, Ukraine and Serbia• Lead development of new visual identity for Bonaqua, collaborating with Global brand team and Design team for alignment on Europe deployment• Lead new product innovation development on Bonaqua for launch in Finland, further accelerating value creation for the business• Contributed to crafting Bonaqua Business plan 2024 for Europe biz unit assessing brand performance & growth opportunities• Lead development of local marketing campaigns for brand Rosa in Serbia• Interacted collaboratively with internal and external stakeholders to implement the relevant elements of the brand agenda at BU level• Budget management

Portfolio: Fanta, Sprite, Schweppes, Coke Creations, CappyMarkets: Ukraine, Moldova, Romania• Developed the annual brand plan Fanta and Sprite 2023 for Moldova based on market, shopper, consumer and brand health data• Lead launch of Fanta Zero proposition innovations in Ukraine and Moldova (WTF, new flavors Mango and Exotic) which brought +5% portfolio volume growth vs. YA• Lead adaptation and execution of integrated end-to-end marketing campaigns for Coca-Cola (Coke Creation Marshmello's Limited Edition) and Sprite Heat Happens in Romania• Designed new flavor Schweppes Grapefruit launch with full marketing support in Romania bringing +2% portfolio volume growth vs. YA• Developed and nurtured relationship with the bottler to ensure system alignment• Managed annual marketing calendar and total brand marketing expenses

Portfolio: Lvivske Xmas (#1 Xmas beer in the market), Lev Bile & Temne & Lvivarnya museumMarkets: Ukraine• Developed Annual Brand plans based on market, shopper, consumer and brand health data bringing total portfolio market share growth by 0.3 p.p. (FY 2020, Nielsen)• Initiated, created and executed first ever launch of new flavor of Lvivske Xmas which lead to brand volume growth +8% vs. YA• Developed and implemented local marketing campaign for Lev Bile and Temne bringing Brand Awareness growth +7% vs. YA.• Managed portfolio (OBPPC & development of permanent and limited edition packs)• Ensured commercial alignment with the marketing agenda, in order to drive value growth and secure consistent brand strategy implementation• Managed teams of marketing specialists (1 direct, 1 indirect subordinates)

Portfolio: chocolate boxes category (#1 player in the category, 31% Value share)Markets: Ukraine, Romania, Bulgaria, Hungary• Managed Marketing Profit & Loss in order to reach turnover and profit targets• Developed Category Portfolio and drove optimization processes to reach the balance between efficiency and consumer value drivers which lead to portfolio profitability growth +13% vs. YA• Initiated and launched new line-up of chocolate boxes which drove category volume sales growth +17% vs. YA• Lead Net Revenue Management for Bulgaria and Romania which lead to portfolio volume sales increase +11% vs. YA• Tracked portfolio performance and shopper insights through data analysis in order to identify trends and opportunities to develop action plan

Portfolio: Global premium brands Stella Artois and Corona, import brands (Hoegaarden, Leffe, Lowenbrau)Markets: Ukraine• Designed & aligned Annual Brand Plans 2019 for Stella Artois & Corona• Monitored market & consumer trends, research competitors’ activities to identify business opportunities• Initiated, developed and implemented successful Stella Artois Christmas and Valentine’s Day local end-to-end marketing campaigns together with local agency and connection team that brought market share growth of +0,25 p.p. (FY 2018, Nielsen)• Lead the launch of 2 new SKU of Hoegaarden brand in non-alcohol segment, driving portfolio market share growth by +0,11 p.p. (FY 2018, Nielsen)• Lead the annual media strategy, media buying and social media strategy• Lead key Brand Liaison for Trade Marketing, Sales, and Finance Teams• Coached and supported 1 Marketing assistant

Portfolio: Bud alc. & zeroMarkets: Ukraine• Contributed to annual BUD Brand Plan 2018 process• Analyzed market and competitors’ landscape based on macro data (Nielsen – GFK) & micro analysis (SWOT)• Facilitated Horeca & Shopper retail assets development and align process with key multifunctional stakeholders (Modern & Trad. Trade)• Localized Global campaigns & develop local activations (Event - Sponsorship / digital)• Lead development of local engaging brand activation in the biggest music festival on the market: Atlas Weekend & UPark festival 2017 that lead to sales growth +23% vs. plan and increase of key Imagery KPIs +16%.• Managed Direct Marketing Expenses (DME)

• Prepare/design Training Courses• Support Sr. HR Business Partner with Employee Recognition Program• Lead pre-screening CV and Interview