Parallel is a precision health company and fully licensed telehealth practice providing next-generation skin microbiome testing, paired with effective, targeted solutions powered by genomics, big data/AI, microbiome science, phage technology, and clinical insight. Parallel offers access to the following Ps: phages, prebiotics, probiotics, postbiotics, prescriptions (custom compounds)With one of the largest data sets in the world on the skin microbiome, a 10,000-deep bacterial library, and patents pending, Parallel was honored by Fast Company as a "World Changing Idea" and was a finalist at TechCrunch Disrupt (Top 0.2% of Startups).Illumina Accelerator '21 | StartX '22 | IMCAS 2nd Place Globally - Promising Innovation in Dermatology and Aging Science '23Join or shop Parallel at www.parallelhealth.ioParallel is 100% HSA/FSA Eligible.

Cutting edge science-based skincare company with hero product Wild Resilience, winner of ELLE's Future of Beauty Award 2020, featured in Allure as a "holy grail" skincare product, Forbes as one of "The Best Anti-Age Serums," the Zoe Report as a "Must-Try Product," and Byrdie as the antithesis of acne-causing ingredients, and InStyle Magazine as a skin microbiome supporter.• Outline and execute multi-pronged marketing strategies for launch and growth, using a dynamic combination of digital and analog channels, including digital ad marketing, social media marketing, email marketing, community engagement, content marketing, influencer marketing, direct mail marketing, etc. • Build community through exceptional customer service strategy, authentic branding, meaningful engagement, and personalized resources• Use design-thinking and user studies to help inform brand identity, marketing, product, and business strategy• Craft and architect messaging across mediums• Direct and manage all design, across digital and traditional product• Hire and manage key players, including agencies and outside vendors• Design and build fundraising and branding decks

* Served on leadership team to help move cross-functional initiatives forward* Created multi-pronged marketing strategy for two markets (NYC / SF), including all organic, paid, and earned channels, digital and traditional* Strategized and managed all marketing initiatives to support launch of SF practice * Used design-thinking and user-based research to shape brand positioning and company messaging* Launched one-night workshops in NYC to support awareness and acquisition* Supported sales and insurance partnerships via marketing initiatives and branded collateral

Responsibilities:All day-to-day responsibilities below (as COO) +Led fundraising effortsLaunched new product lineSet communications strategy and messaging for business growth, creative marketing, PR

• Created and directed a multi-pronged marketing and brand strategy including organic social, paid social, email marketing, direct mail, video, and content marketing to grow company 5x in total transaction volume• Launched pivotal business expansion into e-commerce, increasing margins from 7% to over 55% • Led company through rebrand; designed all leading creative assets• Increased valuation by 3x in two years• Increased LTV by 33%• Raised a total $3.5M for company’s non-profit partners• Oversaw product development and design to build new features using lean methodology and constant iteration• Expanded crowdfunding vertical to include all animal welfare non-profits, increasing capacity 300% within five (5) months• Produced branded short and long-form videos to set the stage for marketing initiatives and growth• Created branding/marketing phrases and logos, five of which are now officially trademarked• Grew rescue partner base from 400 to 1,400 clients• Acquired partnerships with over 100 boutique brands • Supported angel and pre-seed fundraising• Made key development hires to improve and scale; hired and manage all third-party vendors• Overhauled team culture (ongoing) and created a mission/culture deck for employee efficiency, happiness and retention

Social Tangerine is a creative consulting and growth marketing firm.• Led 360 marketing strategies for all clients, with a focus on SMBs and startups in the beauty, fashion, music, health, and wellness industries, creating branding books, designing logos/websites/products, directing communications strategy to build brand trust and differentiation, and executing digital growth initiatives; success example: increased net profit 300%+ and higher ratings on review sites• Implemented influencer strategies; success example: garnered ROI of 40x through influencer marketing• Created event marketing strategies, reiterating brand value and increasing loyalty in userbase• Directed innovative go-to-market strategies and campaigns; success example: acquired 30,000 new, paying customers in two quarters• Managed development teams and all outside vendors on clients’ behalf

Neon Music is a SaaS platform for music venues, enabling more efficient and effective marketing and promotions solutions. The company's consumer app enables consumers to discover live music, curated specifically for them.* Manage development team * Create mockups and wireframes for development* Design UI for platform and consumer app; logo design* Define and iterate brand strategy; creating branding book for the company* Direct all content strategy from the venue platform and consumer app to email communications with businesses* Manage user research and design interns

Stars823 Records & Publishing in an independent record label and publishing firm, producing and releasing recordings for commercial release in radio, TV, film, and web:* Formed and managed production teams, releasing six singles, two full length albums, and one EP attaining placements for major networks * Led and managed radio promotions team, achieving official song “adds” on over 75 commercial radio stations across the US, 35 stations being 1st/2nd tier markets* Acquired and negotiated over 40 sync placements for existing catalog* Coordinated and tour managed, securing performances in over 85 venues all over the world* Managed all social media, website, and press; collaborated on PR, appearing in over 30 domestic publications/magazines/reviewers, ranging from the New York Times to Maxim, as well as online magazines/blogs* Conceptualized and organized creative marketing events as part of the go-to market strategy* Pioneered and created production arm for commercial music, penetrating worldwide markets

Nihonshu Oendan (WeLoveSake) is an artisanal sake brewing company based in Tokyo, Japan* Defined brand and outlined ways to communicate that message for successful market launch* Strategized on naming for the company, as well as product naming for brand reiteration* Created marketing materials, specifically templates for key strategic partnerships, blog posts, flyers (design & content), and targeted press releases for various markets* Developed content, including creative marketing video, in preparation for crowdsourcing campaign* Created and determined pricing strategy for distribution * Researched and implemented operational strategies to cross over from Japan to US market* Targeted PR outlets for outreach* Conducted market research of competitive landscape

Inspiring Capital is a consulting firm that helps operate and creates revenue generating and marketing strategies for businesses with a double bottom line. As an MBA Fellow, I consulted an early-stage startup in the luxury beauty care space.* Conducted surveys, user interviews, and industry research to inform product development and operational strategy* Formulated a complete pricing model, based on market data, pricing theory, and product assessment* Outlined an effective communication strategy and defined the client company’s branding and positioning in the market* Strategized and set up marketing events that reiterated the company brand* Created a go-to market strategy and delivered a social media marketing plan, consistent with the above * Forecasted projections for the client company’s first two years, month by month, and prepped financial statements* Managed a law and undergraduate school intern to assist in the deliverables above

Luxepics is an independent film production company* Managed film finance and strategy, focusing on production, gap, and P&A funding* Facilitated relationships with investors and guided strategic negotiations

MyLoneEarth is a social cause website & app that encourages daily positive action* Created growth marketing campaigns* Established brand strategy and created materials consistent with vision* Directed business development

* Designed artwork for live events, campaigns, and albums* Acted as a liaison between venues and label* Promoted upcoming music events (radio, live shows, appearances)