- Global digital strategy development & management- Setup & management of Palladium Boots digital communications on the global level for all digital channels: social, paid, website, newsletters- Drive the engagement across multiple digital channels with attractive marketing communication campaigns, both organic and paid- Contribute to the growth of brand e-commerce website palladiumboots.com and drive the traffic from digital & social channels - Definition of the global digital guidelines & best practices for the regions (Europe, US, APAC) and local & global retailers and point of sales- Continuous insights and driving digital innovations of the brand- Reporting & analytics - ongoing monitoring of the key metrics; monthly digital insights

- Global Social Media management & strategy development- Conception and creation of social media & digital communications for thebrand on the global level for all digital channels: social, paid, website, newsletters- Content creation briefing & coordination with internal creative team andexternal agencies- Lead, guidance and digital communication support with localizing PR, Socialmedia and digital materials for local branches, retailers and partners- Digital project manager for website editorial content and SEO related projects- Communication project lead for key strategic activations, such as SIHH and brandre-positioning- Influencer strategy development support to the Influencer & Press department,continuous monitoring, screening and analysis- Social listening: ongoing monitoring of the key metrics; monthly digital insights

- Delivered external consultancy services to the high-end luxury watchmaker- Conducted competitive benchmark analysis in the luxury jewellery & timepiece sector- Developed long term marketing plan with focus on brand identity and digital storytelling

• Played a role of Strategic Business Partner to the Executive Board of Heineken Spain• Delivered monthly, quarterly, annual full P&L controlling & analysis on total OpCo level• Integrated, consolidated and analysed individual results of internal channels & functions • Was a key focal player in analysing and explaining total OpCo performance

• Delivered business partner and business analytics services to the Central & Eastern Europe (CEE) region Marketing & Sales team• Supported marketing strategy setting with relevant analytics• Shaped brand and channel profitability analysis into actionable portfolio optimization reports• Coordinated and implemented global Revenue Management programme across local subsidiaries in Central & Eastern Europe• Coordinated commercial investment analysis and assessment

• Shaped and delivered management analytics, reports and presentations to the CEE top management team • Established and maintained regional Transfer Pricing database coordination process

- Conducted 4 half a year projects across several countries in business control & analysis and project management, including managing BO tool implementation in head office operations Moscow, Russia:1. Business control support - Amsterdam, the Netherlands - Supported Western European finance team with business controlling & analysis - Implemented Functional P&L across the Western European region - Coordinated Expense by Function project activities in the region2. FSS Project Management Office - Amsterdam, the Netherlands - Supported Finance Shared Services (FSS) Project Management in creation of the Heineken Financial Shared Service Centre with project governance establishment and control, key stakeholder communication, risk management, project resourcing and various ad hoc activities3. Business Project Manager - Moscow, Russia - Implemented planning & budgeting tool in Russia - Supported local team with final budget 2012 preparation4. Supply Chain Control - Amsterdam, the Netherlands - Supported Western European Region Finance department with implementation of the Management Information of WER Supply Chain - Improved the investment application process by implementation of automated workflow - Enhanced the transfer price process and information for inter-company sourcing in the region

Conducted toiletries price comparison research and market analysis in Baltic countries, provided ad hoc analysis and proposals for business development opportunities

Conducted market and financial research on the ongoing projects and was responsible for the various ad hoc administrative issues