Creativity and strategy:- Creative and strategic project management from idea to implementation.- Participation in briefings, project meetings, brainstorming sessions.- Brief analysis, data search, research, strategy development.- Generation, selection and development of creative ideas.- Writing presentations, defense in front of clients. Administration:- Organization of the work of the creative department, management of the working group, distribution of tasks, control over their implementation.- Quality control of developed ideas, creative proposals, visuals, project implementation.- Representation of the creative department in communications with other departments and management.- Analysis of feedback on their employees.- Non-material motivation, support for a positive emotional background in the department, conflict management.

- Generating communication strategies, creative concepts, ideas and KV for advertising and PR campaigns.- Creating ideas for special projects and non-standard mechanics in different channels.- Naming, writing scripts for TV, radio, digital and other channels.- Developing ideas in a team with an art director.- Presenting and defensing creative proposals to clients.- Working and direct communicating with clients and production studios.- Creative supervision of the production and implementation of the developed creative concepts.- Obtaining reports from clients on the effectiveness of campaigns.- Developing brand platforms with brand positioning, TOV, brand mission & values, brand manifesto.- Writing content for brand books and guides for brand visual communications.

- Generating ideas, creating concepts, writing scripts and slogans for advertising campaigns- Writing news, business, technical and native articles. Publications on TUT.BY, marketing.by, naviny.by- Description of product pages for a corporate website- Conducting interviews with technicians, business owners, industry experts, shooting photo reports

Creating advertising and packaging ideas, texts, names

- Creating ideas and advertising texts of all shapes and sizes: naming, slogans, scripts- Localization of international advertising campaigns, creative translation from English into Russian for Alpen gold, Dr. Reddy's and others- Clients: Krka, Marko, Belarusian Railway, Horizont

- Working on creative concepts for advertising campaigns 360 °- Different ad forms: naming, TV and radio scripts, web banners, billboards, etc.- Developing an ideas with rt director- Presenting to clients- Writing production briefs- As a lead copywriter, I've been worked on advertising campaigns for MTS Belarus and Oasis (Sochny brand)- Clients' brands: JTI, LG, Volkswagen, Pfizer, Chumak, Santa Bremor and others.