Natalya Stepanova Email & Phone Number

Moscow, Moscow City, Russia

Developed a Game-Changing Educational Platform and program for KHL StarsImagine empowering KHL players with the tools to excel not just on the ice, but in life. That's exactly what I achieved by leading the creation of a groundbreaking educational platform.My Role: Project Leader and Visionary- Led in-depth research to understand the specific needs and challenges faced by KHL athletes.- Defined the target audience and identified key areas for development, like legal literacy, financial management, mental health, and personal branding.- Curated the dream team: I handpicked the industry's top subject matter experts and production professionals to bring these courses to life.From Concept to Completion: Building the Learning Journey- Crafted 4 comprehensive educational courses, each with meticulously designed lesson plans and engaging content.- Selected the perfect platform to deliver a seamless learning experience for KHL players on the go.The Impact: Empowering Champions On and Off the Ice- Launched a successful educational platform that equips KHL athletes with vital life skills.-Received rave reviews from participants who credit the program with enhancing their personal and professional development.- Contributed to shaping well-rounded, successful hockey players who are prepared for life beyond the rink.This project represents just a glimpse of my passion for edtech. I'm excited to leverage my expertise to develop innovative learning solutions that empower individuals and organizations to reach their full potential.

Jakarta, Jakarta, Indonesia

My first experience of building international ed-tech product in Indonesia & Philippines. My contribution to company results: • Business goals are always taken into account when constructing the goals of the educational course. I we made zero losses in the budget according to my calculated PnL and project timing• Built an efficient management and work flow system between my team and sales, marketing, video production so that we deliver courses x2 faster • Leading a team of 5 people in production team — starting from hiring till checking the quality of work• Made an impact on product quality by increasing CSAT rate of students from 50% to 90%• The Completion rate of a 9 months course was doubled by adding special learning techniques• Built a Career Center for 5000 students to collaborate with future employers

Moscow, Moscow City, Russia

• Implementing a new strategy for re-building the existing online-course of marketing into a new one to meet with company's targets • A study on the target audience by customer developing interviews, market and competitors research was made — as a result presented an ideal map of developing the course content and production methods • A full online product range of marketing courses was developed going along with educational targets and tasks• The online course of Basic skills in marketing was launched (research, course design, development and production)• Videoproduction was briefed for the best quality, experts were prepared for making a recording from scratch• I increased the amount of students who finished the course thrice • All the educational hypotheses were tested and approved after launching the course • Increased awareness of the students that the course is simple and easy to try (that was the basic problem to deal with because of difficult material)• The quality of reviews of the course doubled (NPS went up)

Moscow, Russian Federation

• Team lead of the business-unit – controlling, making a strategy of growth and quality, KPI sales plan, marketing strategy (#2 in product line by income)• Launched <25 courses with top market partners (like Yandex integrations)• Owner of the analysis project of international markets for the company to India, USA, Belorussia (financial plan, concept)• Online- bachelor programs with best Russian universities development (concept, terms of learning process, financial targets of integration)• Making high-standard educational cources (using ADIE approach, edutament techniques)• Product management for team’s needs (design team, dev team and support)

Moscow, Russian Federation

• Team Lead of the most profitable product lines - Internet Marketing online program for students• Launching and Development of the new 3 Product programs: SEO, Google Adwords, Yandex Direct• Product Coordinating of all the stages of 6 educational programs• Made a Product partnership with Google Adwords and Yandex Analytics courses with over than 4 500 listeners• Producer of the educational video courses line• Engagement on technical design discussions and proposing new solutions

Los Angeles, United States

• Improved client UX by working with end users feedback• Increased application upgrade rates by 20% through successful mailout• Initiated instant checkout system upgrade by presenting recommendations to management

Moscow, Russian Federation

• SMM management• Website Copywriting• Company Mentions Monitoring and client communication• Public content marketing in Facebook, blogging• PR projects leader, organising participation in the festival