→ Led monthly meetups (6+) aimed at building community, networking opportunities, and communication skills→ Facilitated opportunities for business partnerships

In 2019, I identified a market gap in social media services and embarked on a journey to help medium-sized businesses and entrepreneurs. Since then, I have successfully served 20+ social media accounts across diverse fields.Key Achievements:@ammarasaadhashmi | Aesthetic Physician (2020 to Present):→ Crafted a strategy that allowed client to frequently appear on Instagram explore page, cultivated an engaged community (7.4k Combined content interactions YoY), and reached new clients (Combined reach of increase of 8.2% YoY and 32k profile visits); leading to increased clinic queries, visits and WoM→ Built content calendar and established a cadence for content, producing up to 25+ pieces of content monthly (video, static, story, feed, text); used research, consumer insights, and in-depth industry research to keep content fresh and engaging→ Developed Brand Identity and spearheaded creative direction, set narrative of client's practice philosophy to launch clinic, reinforced her personal brand, leading client to stand out amongst peers@Core Aesthetics Mentor| Mentoring for MBBS & BDS (2023 to Present)In-house:Served 20+ clients in diverse industries, including: DigitalHire Inc (B2B SaaS Recruitment Software),Silver First Inc (Management Consulting), Ceal Consulting (Management Consulting), The Bare Space (Home Decor), Happy Camper's Club (Childhood Education) , The Rumi Store (Jewellery), P3 Connect UK (Sustainability Business Consulting), P3 Collective (Community), LiveWell with Shaima (Health coach) , OG Organix (Skincare)Identified untapped market, owned brand strategy, and creative direction (social media assets, website, brand identity, content strategy)Create a framework for social media operations including sales funnel for business covering areas: discovery, pitching, onboarding, loyalty significantly improving client experience, process efficiency, lead quality, and onboarding time.

The Philia Project e.V. is a community-driven leadership initiative tackling inequality on a global scale for a more sustainable and peaceful world. → Developed a Social Media Strategy for Philia’s B2C (e-courses, meetups) and B2B categories (workshops) that contributed to a 25% increase in followers across the 3 regions; resulting in an increased community base for meetups and e-course participants→ Crafted social media strategy and created systems for social media operations for all segments (workshops, e-course, meetups, app) which resulted in an increase in engagement across dormant channels within six months.→ Offered Board Membership within 6 months due to strong performance and organizational impact → Interviewed, hired, and managed efforts of up to 3 remote social media specialists

Conversations on Consent is a European Union-funded initiative by thephiliaproject.org within the framework of the European Union Sivil Düşün Programme. Served as a non-key expert in providing social media expertise to get heard via advocacy on social media and increase visibility of the campaign:→ Data-driven Communication - translated complex data and research findings into accessible information for social media content e.g. statistics, definitions, explanatory content, myth busters and more on various sexual violence related topics (Istanbul Convention, Image-based Sexual Abuse, Consent-based education, Male Ally ship and more)→ Oversaw social media efforts of a distributed, remote social media team of 2→ Cultivated a supportive community for experts, survivors, and activists through social media engagement resulting in increased podcast views, petition signatures, and social media engagement→ Executed Paid Social Media Campaign Across Twitter (+91% follower growth rate) and Facebook (+3.6k%) of up to $500 within a 30 day period → Volunteered on the research team on the topic of Image-based Sexual Abusewww.conversationsonconsent.com/

Luscious Cosmetics is a vegan, cruelty-free, and female-founded brand. I was in charge of managing the creation of brand-centric content across various channels and touchpoints. → Restructured visual content strategy to reflect the brand voice of ‘Global Modern Beauty’ that communicated with target audience upon opening to sales in the USA→ Created platform-specific concepts for beauty content (Organic and paid Social Media, Website, Newsletters, and e-commerce channels); including 9 storyboards for a video tutorial campaign → Planned and executed creation of visual assets for 3 global product launches: Heartbreaker Matte Lipsticks (2017), 10th Anniversary Kits (2018), Spellbinder Makeup Setting Mist (2019)→ Built partnerships with 200+ influencers, makeup artists, and partners in 3 regions (Pakistan, USA & UAE) to create content for digital media→ Adopted strategies that nurtured community and encouraged the creation of User-generated content via social media resulting in content being comprised of 50% UGC and grew Instagram followers to 140k→ Featured in DigitalBeautyHQ's As Told by Series 2018 (linked below ↓)

Act as a link between the client(s) and the entire agency. Coordinate activities across the design and copywriting teams to ensure on-time delivery from concept development, and design through to production. Account Managed: Khushhali Microfinance Bank Limited (May 2016 to present)→ Oversaw and coordinated the efforts of a team of 5 across the art and creative departments to ensure deliverables were aligned with the brand → Involved in the corporate rebranding process to transition bank name from Khushali Bank Limited to Khushali Microfinance Bank Limited→ Assisted in the development of ADC/ ATM Campaign (August to October 2016) to promote branchless banking across the country→ Coordinated preparation of all print collateral (print ads, OOH, leaflets, posters)→ Assisted in the creative development and strategic planning of various campaigns/concepts→ Assisted in 3 branch visits across the country (Rawalpindi, Mardan, Swabi) to conduct market research and generate customer insights for campaign.Second Cup Coffee (November 2016 - Present)Creative Content for Social Media Platforms

Track and oversee all member touch points to create an engaging and consistent member experience:Enforce quality standards as specified in internal policy manual. Create & schedule all social media content. Input for future expansion with regards to staff training and client experience; developed FAQs guide for front desk

Act as first point of contact & provide excellent customer service at all times:Assist with maximizing sales opportunities; proactively build and maintain clientele; provide information to prospective clients with regards to current promotions and pricing; completing payment transactions; troubleshooting; manage and coordinate the scheduling of all sessions, cancellations and no-shows

Collaborate with Senior Management to ensure the implementation of preschool vision and policies.

- Social Media Management- Website management- Concept, copy, design and coordinating the creation of print collateral (flyers, brochures)- Event management