Natalya Yakovleva Email & Phone Number

Saint Petersburg, RU

• I am working on an internal product for a major online streaming service with over 5.4 million subscribers. My responsibilities include creating a new, modern content management system for the web, based on the.
• Conducted an audit of the content management system, identifying key user scenarios in need of improvement.
• Conducted user interviews to update requirements and gather insights on current pain points.
• Created high-fidelity prototypes for UX testing of the new design.
• Customized the existing open-source design system to create a more modern design that meets the requirements of the new product. This approach significantly reduced development costs.
• Designed a new, modern web-based content management system that meets all current standards, incorporating user patterns and workflows from the legacy version, which had been in use for over 10 years.

São Paulo, Brazil

• I participated in the design of a product from scratch to its market launch in Brazil, refining scenarios based on user interviews and data collection.My role:
• Designed a part of the product for conducting live streams with donation collection, online sales, and OBS profile integration. Designed scenarios for both desktop and mobile app versions for a better user experience.
• Designed functionality for customizing the appearance of creator websites and apps using a token-based system. Collaborated with clients and backend developers to devise universal cross-platform approaches.
• Optimized UX scenarios based on product metrics, resulting in increased conversion rates for key actions such as video uploads, payment partner integration, and content pricing.
• Created a Design System based on atomic principles from scratch. Provided support and updates for components.
• Prepared clickable prototypes for conducting UX tests.

Moscow, Russia

• I specialized in developing complex educational and LMS platforms with various user roles.My role:
• Prototyping and developing user interaction scenarios for LMS platforms, websites in the EdTech field.
• Creating design layouts for LMS platforms, websites in the EdTech field.
• Preparing UI Kit.
• Developing and maintaining design systems for products.
• Participating in client sessions, discussing requirements, and proposing improvements to scenarios.

St Petersburg City, Russia

• Designed websites, landing pages, applications, email newsletters, banners
• Creating responsive versions of websites for mobile devices.
• Prototyping and development of user interaction scenarios.
• Creation and maintenance of design systems.
• Creating animated prototypes and mockups.
• Creating simple illustrations.

Web/Ui/Ux Design

Ux/Ui Design

Степень Магистра