Nataly Baiz Email & Phone Number

Atlanta, GA, US

Decatur, Georgia, US

• Business Growth & Rebranding
• Led a comprehensive re-branding strategy, including the creation of a new logo and brand identity.
• Developed a retention and acquisition marketing plan, resulting in an 84% increase in annual net sales in 2023.
• Created new service categories to increase sales and engage with the target audience, leading to a 60% increase in net sales in 2023.
• Implemented seasonal promotional campaigns, utilizing targeted email, print media, and promo codes, which drove a 75% increase in attendance in 2023.
• Redesigned the website to enhance customer experience, leading to a 47% increase in online bookings in 2023.Strategic Marketing & Digital Initiatives

Ingelheim Am Rhein, Rhineland-Palatinate, DE

• Key Achievements:
• Developed market segmentation, digital campaign and marketing plan for the 1st Equine Asthma Inhaler designed for horses, Aservo Equihaler launched in September 2019.
• Lead sponsorship in the #1 veterinarian conference in the Equine Industry, AAEP 9500 attendees
• Launched www.idppid.com the new hub for PPID information and the ID PPID Testing Program
• Increased the number of horses registered in the ID PPID testing program (30% growth vs. 2019 = 34K horses registered)
• Launched www.prascend.com product site with access to horse owner digital coupon offers

Ingelheim Am Rhein, Rhineland-Palatinate, DE

• Key Achievements:
• Introduced a new category for the Pet market in 5 countries in 1 month - NexGard for dogs in Costa Rica with +50% MS after one year launched
• Developed three new websites – (2) Product oriented sites and (1) veterinarian community site to leverage the veterinarian profession including a customer acquisition and retention plan to keep the vet community.
• Led and executed integrated marketing plans – channels: retail and vet clinics - three business models: direct sales (120 clients) and distributors (36) in three regions (Central America, Caribbean and Puerto Rico)
• Designed and implemented brand campaigns – 3 different market regulations – two languages and different product labels
• Developed and executed promotion calendar and trade marketing plans with major retail chains

Atlanta, GA, US

• Managed a portfolio of 420 accounts (+$390k monthly budget)
• Brought support to the Sales Team and fulfilled the customer needs
• Developed, implemented, and maintained PPC Search Engine Marketing campaigns, executed on MSN AdCenter and Google AdWords
• Identified and analyzed key metrics and assessed the performance of PPC campaigns and provided reporting on KPI's

Issy-les-Moulineaux, FR

• Developed, executed, and measured communications and marketing plans for the LATAM market and the coordination of shared marketing activities with national distributors (e.g., Verizon, Cox, and AT&T)
• Led the sales teams in Latin America and provided daily support on all marketing activities in the region
• Adapted the global marketing strategies into the LATAM market
• Developed and executed market research metrics and processes, including demographic and competitive databases
• Provided detailed analyses of the pay TV market, evaluating competitors, market conditions and trends, making recommendations for the development of the Latin American region
• Trained Verizon's Customer Service representatives – more than 1500 CSRs trained in a year

Leverkusen, North Rhine-Westphalia, DE

• Led the Men’s Health product line. Develop innovative marketing and distribution strategies to increase visibility in the point of sale and increase physician loyalty to ensure prescription of the products. Prepared.
• Developed and executed marketing plans for Men’s Health product line, which brought in $5.9M in net sales and 452K units sold for 2009
• Drove sales of Levitra +14% vs. budget vs. 2009 and +18% vs. 2008Key functional responsibilities:
• P&L ownership
• Managed, allocated and maintained a $1M A&P and conducted ongoing expense & ROI analyses
• Prepared sales forecasts and coordinated supply & demand planning

Paris, FR

• Key Achievements:
• Managed #1 professional hair treatment brand in Venezuela (over 240K units sold for 2008)
• Successfully launched 3 new treatment lines (11 SKUs) and re-launched 3 product lines including 14 SKUs (+28% volume vs. 2007)Key functional responsibilities:
• Led the strategy and execution of marketing brand plan and media campaign; implemented new brand image campaign, achieving uniform implementation in over 200 hair salons
• P&L ownership
• Managed and allocated a marketing budget

Bellshill, Lanarkshire, GB

• Responsible for the implementation of the brand marketing strategies of Grant’s FR #4 brand in this category and Glenfiddich #1 Single malt schoch whisky in Venezuela. Key Achievements:
• Development and implementation of the brand plan for Glenfiddich, focused on redefining the brand’s role to educate people about this segment, which brought in a 68% MS +10pp vs. 2005
• Lead the exclusive sales and image brand project “Pub’s Glenfiddich” for the Margarita Hilton Hotel
• Implemented new image campaign “Try a Different Angle” (4,4% MS +2pp vs. 2005 and 792,000 bottles of Grant’s FR for 2006)
• Developed promotional packages: three-packs, four-packs and six-packs for the World Cup 2006 which increased sales 40%Key functional responsibilities:
• Controlled and maintained budget expenses and provided analysis of investments ($2,5M for 2006).

Bachelor Of Science - Bs, Neuroscience

Professional Certificate, Digital Media Marketing

Digital Photography, Photography

Bs, Business Administration - Advertising And Marketing Management

Ms, Business Administration - Advertising And Marketing Management