Business Growth & Rebranding• Led a comprehensive re-branding strategy, including the creation of a new logo and brand identity. • Developed a retention and acquisition marketing plan, resulting in an 84% increase in annual net sales in 2023.• Created new service categories to increase sales and engage with the target audience, leading to a 60% increase in net sales in 2023.• Implemented seasonal promotional campaigns, utilizing targeted email, print media, and promo codes, which drove a 75% increase in attendance in 2023.• Redesigned the website to enhance customer experience, leading to a 47% increase in online bookings in 2023.Strategic Marketing & Digital Initiatives• Designed and executed organic and paid social media campaigns, resulting in a 128% increase in Instagram followers and a 165% increase in website traffic in 2023.• Developed and implemented digital marketing strategies including website, SEO, paid search, CRM, newsletters, email blasts, testimonial videos, social channels, paid media, and e-commerce.• Developed reputation campaigns targeting existing customers to showcase the new Decatur Healing Arts.• Implemented customer feedback strategies through surveys, feedback forms, and direct communication. Used data to enhance services, staff training, and customer satisfaction.Operational Management• Directed a team of 26 people, fostering a community of healers and ensuring the highest quality of holistic wellness services.• Managed a renovation project and space design, including a Salt Therapy Room, Meditation Room, five Therapy Rooms, and a Yoga Studio.• Launched a Salt Therapy Room, the only one in the Atlanta Metro Area, boosting unique service offerings.• Oversaw all financial operations, including P&L analysis and budget management, to identify cost-saving opportunities and increase profitability.

Key Achievements:• Developed market segmentation, digital campaign and marketing plan for the 1st Equine Asthma Inhaler designed for horses, Aservo Equihaler launched in September 2019. • Lead sponsorship in the #1 veterinarian conference in the Equine Industry, AAEP 9500 attendees • Launched www.idppid.com the new hub for PPID information and the ID PPID Testing Program• Increased the number of horses registered in the ID PPID testing program (30% growth vs. 2019 = 34K horses registered)• Launched www.prascend.com product site with access to horse owner digital coupon offers• Launched the first online EPM interactive diagnostic tool www.dontstall.com to help veterinarians identify EPM in horsesKey functional responsibilities:• Developed the digital marketing strategies for Prascend and Marquis (website, SEM/SEO, paid search, CRM, newsletter, email blast, testimonial videos, social channels (Promoboxx), paid media and e-commerce)• Developed the marketing strategies for Prascend +10% vs. 2020 (#1 in the PPID market with 78%MS)• Developed the marketing strategies for Marquis (#1 in the EPM market with 82%MS)• Led the internal and external marketing communication strategies for the equine product portfolio• Developed rebate strategies – launched coupon programs• Developed price strategies• Manage product pipeline strategy and life cycles

Key Achievements:• Introduced a new category for the Pet market in 5 countries in 1 month - NexGard for dogs in Costa Rica with +50% MS after one year launched• Developed three new websites – (2) Product oriented sites and (1) veterinarian community site to leverage the veterinarian profession including a customer acquisition and retention plan to keep the vet community engagedKey functional responsibilities:• Led and executed integrated marketing plans – channels: retail and vet clinics - three business models: direct sales (120 clients) and distributors (36) in three regions (Central America, Caribbean and Puerto Rico)• Designed and implemented brand campaigns – 3 different market regulations – two languages and different product labels • Developed and executed promotion calendar and trade marketing plans with major retail chains• Responsible for sales budgeting and forecasting for 26 countries, and marketing budget and allocation• Launched new products - 3 year business case, strategic plans and ROI analysis• Developed price strategies by region • Analyzed product life cycle, market trends and consumer behavior to adapt marketing strategies • Developed merchandising plan including product displays and product planograms • Created marketing and sales materials– product catalog, end-user brochure and promo detailer • Managed 4 agencies – media, creative, digital, PR, web development and, database analytics • Developed a 360° media campaign including TV, radio, print, OOH, digital, social media and web development• Dedicated efforts for the developing of a new e-commerce platform for a portfolio of five categories for a total of 350+ SKUs • Wrote creative and product briefs for new campaign and product launches • Proved management experience leading a territory of seven sales coordinators• Engaged Cross Functional Relationships proactivity with Sales Operations, Finance, Supply Chain, and Global Marketing to address marketing calendar needs

• Managed a portfolio of 420 accounts (+$390k monthly budget)• Brought support to the Sales Team and fulfilled the customer needs• Developed, implemented, and maintained PPC Search Engine Marketing campaigns, executed on MSN AdCenter and Google AdWords • Identified and analyzed key metrics and assessed the performance of PPC campaigns and provided reporting on KPI's

• Developed, executed, and measured communications and marketing plans for the LATAM market and the coordination of shared marketing activities with national distributors (e.g., Verizon, Cox, and AT&T)• Led the sales teams in Latin America and provided daily support on all marketing activities in the region• Adapted the global marketing strategies into the LATAM market• Developed and executed market research metrics and processes, including demographic and competitive databases• Provided detailed analyses of the pay TV market, evaluating competitors, market conditions and trends, making recommendations for the development of the Latin American region • Trained Verizon's Customer Service representatives – more than 1500 CSRs trained in a year• Led coordination and representational efforts for international trade shows • Managed website and social media content• Managed a team of 2 junior analysts

Led the Men’s Health product line. Develop innovative marketing and distribution strategies to increase visibility in the point of sale and increase physician loyalty to ensure prescription of the products. Prepared business cases for new prospect products and develop strategies for Levitra OTC’s launch to ensure the growth of the category. Co-managing a team of 14 promotional reps and 21 sales reps. Key Achievements:• Developed and executed marketing plans for Men’s Health product line, which brought in $5.9M in net sales and 452K units sold for 2009• Drove sales of Levitra +14% vs. budget vs. 2009 and +18% vs. 2008Key functional responsibilities:• P&L ownership• Managed, allocated and maintained a $1M A&P and conducted ongoing expense & ROI analyses• Prepared sales forecasts and coordinated supply & demand planning• Launched Levitra ODT - Production, packing, distribution and merchandising strategies• Developed innovative marketing and distribution strategies including sell-in and sell-out• Designed promotional plans and incentive plans for sales team, distribution partners and retailers• Identified new business and channel development opportunities; business cases for new prospect products, including packaging, costs and distribution strategies• Analyzed internal and external data to develop marketing strategies and make recommendations on time• Developed marketing materials, such as sell sheets, inserts, brochures, flyers, newsletters and literature to train sales personnel and promote products• Managed PR, advertising and media agencies• Coordinated National Sales Meeting to present annual marketing plans – Over 200 sales reps• Developed pricing strategies, followed up and analyzed competitors’ performance and market• Successfully managed 12 national and 5 international KOLs and evaluated the scientific content for medical conventions• Coordinated and assisted in distributor events and national and international medical conventions

Key Achievements:• Managed #1 professional hair treatment brand in Venezuela (over 240K units sold for 2008)• Successfully launched 3 new treatment lines (11 SKUs) and re-launched 3 product lines including 14 SKUs (+28% volume vs. 2007)Key functional responsibilities:• Led the strategy and execution of marketing brand plan and media campaign; implemented new brand image campaign, achieving uniform implementation in over 200 hair salons• P&L ownership • Managed and allocated a marketing budget• Developed and implemented forecasting and pricing strategies• Followed up on supply and demand with 90% accuracy• Worked closely with sales in the creation and implementation of effective marketing strategies• Managed relationships with PR, market research, advertising agencies and vendors• Implemented marketing, advertising and media campaigns• Reviewed and proofed advertising placement to ensure brand guideline• Worked close with Global Marketing to adapt and implement brand marketing strategies in the country• Identified new business opportunities and developed product category• Developed promotional materials for sales force and training programs• Identified target audience behaviors, consumer mindset and trends to develop strategies for new product launches

Responsible for the implementation of the brand marketing strategies of Grant’s FR #4 brand in this category and Glenfiddich #1 Single malt schoch whisky in Venezuela. Key Achievements:• Development and implementation of the brand plan for Glenfiddich, focused on redefining the brand’s role to educate people about this segment, which brought in a 68% MS +10pp vs. 2005• Lead the exclusive sales and image brand project “Pub’s Glenfiddich” for the Margarita Hilton Hotel• Implemented new image campaign “Try a Different Angle” (4,4% MS +2pp vs. 2005 and 792,000 bottles of Grant’s FR for 2006)• Developed promotional packages: three-packs, four-packs and six-packs for the World Cup 2006 which increased sales 40%Key functional responsibilities:• Controlled and maintained budget expenses and provided analysis of investments ($2,5M for 2006).• Tracked monthly sale reports for18 SKUs and analyzed Nielsen's market research data• Collaborated with the Country Manager in market research, (buyer decision processes, brand equity, and pricing elasticity)• Set-up ideal store planograms and negotiated the installation of 370 product displays• Assisted in the development of the new image campaign and inspection of production and execution of 18 billboards prior to shipments• Worked with agency partners to develop and design ATL and BTL activities for 70 on-premise and 100 off-premise retailers• Organized events to create brand awareness: “Miss Venezuela” contest, Fishing Competitions, concerts, trade shows and fashion shows• Coordinated design of brand manual for Grant’s, Glenfiddich and The Balvenie and sales force training• Assisted in the launch of Grant’s 12YO, reviewed, approved and developed final art for advertising and marketing materials