Owner/Impresario
Yezira Music
Arlington, Va
Grew a lifelong affinity for music into a viable business, launching a musician management startup promoting local music shows and assisting clients in managing their own recording, publishing, merchandising, and performing/touring operations. Developed a solid business plan, then worked aggressively to connect and build relationships with artists, gain access to industry players, and cultivate a network of contacts and resources across all aspects of the industry, including public relations, licensing, and booking. Leverage these contacts, as well as a deep well of knowledge and business acumen to help artists navigate the increasingly complex and constantly evolving corporate side of the entertainment industry. Oversaw corporate formation and overall management of the clients’ business and financial needs, including creation of structures addressing income, expenses, tax obligations, assets, savings, and investments. Educated clients on industry agreements, artist protections and control of intellectual property, and identified and vetted licensing and sponsorship opportunities aligned with clients’ style and creative philosophy.Supported artist growth and visibility through design and execution of branding, social network marketing, and publicity strategies. Maximized the visibility and exposure of clients’ events and productions, increasing attendance/ticket sales, profits from merchandise sold, and fan base development.Negotiated band management and licensing agreements. Guided clients through negotiation of record contracts with independent labels, protecting the clients' ownership of intellectual property, installing financial reporting procedures and requiring shared sales data in order to ensure clients' financial security and independence.