A highly experienced professional with key skills in launching and directing marketing initiatives, ensuring conversion, and strengthening client relationships. As an extremely motivated marketer and manager, I employ robust strategic planning and analysis, team leadership, and risk mitigation skills in all that I do. I leverage and optimize new and emerging technologies to define and execute companies' CRM engagement processes and maturity roadmap for providing holistic customer experiences. With a proven history and over 15 years experience of defining and implementing companies CRM engagement process and maturity roadmap for delivery of holistic customer experiences, I also conduct market research to utilize latest trends and technologies, driving compliance procedures, and assisting in executing best practices for business growth, as well as managing quality assurance programs to maintain and increase efficiency of business. Another core focus of my expertise is my demonstrated ability to design product, prepare scalable analytical solutions to assist performance, manage overall business operations, and conduct deep-dive analyses/operational efforts to support multiple key product areas. I excel at measuring and evaluating marketing performance, strategic planning, budgeting, developing, and improving the overall marketing processes to streamline marketing activities.Core competencies include: - Portfolio Development - Budget & P&L Management - Project Planning & Delivery - Team Leadership & Direction - Customer Acquisition & Retention - Cross & Multi-channel Campaigns - e-Commerce Management