Natanya M. Email & Phone Number

South San Francisco, California, Us

I am responsible for the Omnichannel Experience strategy and delivery for the Experience Operations group within Genentech’s Business Operations Team. I focus on intersecting all customer channels (digital and field) and delivering personalized experiences. I am responsible for the creation, implementation, and optimization of the omnichannel experience roadmap as well as an integrated ecosystem using a combination of technology, data, machine-learning and artificial intelligence engines to recommend and establish the best experience for our customers – internally and externally working cross-functionally with other product owners, platform leads, IT partners, and data strategy/science partners.Focus Areas:▬▬▬▬▬▬▬B2B Marketing, B2C Marketing, Team Leadership, Marketing Solutions, Marketing Strategy, Strategic Partnerships, Budget & Resource Management, Analytics, eCommerce, Growth Marketing, Marketing Automation, Systems Integration, Digital Marketing, Omnichannel Activation, Field Activation, Personnel Management, Project Management, Product Management, Veeva CRM, Adobe Campaign Manager, Aktana

Paris, Fr

I mainly focused on overseeing brands and retailer in the Professional Products Division (PPD) by developing and executing data-driven marketing strategies and analytics in the digital landscape for omnichannel activation, including email, stores, SMS, direct mail, eCommerce, and media, as well as enhance customer engagement in collaboration with sales reps. I ensured engagement, personalization, and sales in marketing and eCommerce brands, as well as developed roadmaps and documentation for future enhancements, improvements, and product evolution by serving as project manager for driving connection, acceleration, and optimization of operations. I collaborated with Global and CMO teams leads to alignment on best practices within B2C and B2B verticals for activation. I also managed vendor relationships with digital teams to ensure true partnerships and delivery.Focus Areas:▬▬▬▬▬▬▬B2B Marketing, B2C Marketing, B2B2C Marketing, Salesforce Clouds, Customer Acquisition, Team Leadership, Marketing Solutions, Marketing Strategy, Budget & Resource Management, Analytics, eCommerce, Growth Marketing, Marketing Automation, Systems Integration, Digital Marketing, Omnichannel Activation, Loyalty Program Management, Personnel Management, Project Management, Product Management, Reltio, Rich Relevance, SAP, App ManagementKey Results:▬▬▬▬▬▬▬➡ Achieved promotion from Director/CRM and Data Activation to Assistant Vice President/Data Marketing and Strategy by exceeding performance expectations. ➡ Leveraged leadership skills to lead functions of 11 staff members, including five local and six international personnel.➡ Designed internal CDP within B2B, B2C, and D2C businesses by developing roadmaps for professional division and acting as product owner.➡ Increased open rate for retail from 10% to 21% and B2C sales by $4M+ in six months by cooperating in development and monitoring of strategies.

Paris, Fr

Built a more dynamic marketing program across all 11 brands within the Professional Products Division (PPD) by capitalizing on my strong technical/digital capabilities, as well as expertise within the world of CRM and analytics.

Costa Mesa, Ca, Us

I was promoted to oversee major CPG accounts. My role encompassed strategically assessing needs, defining direct and digital marketing tactics, analyzing performance metrics, and forging new initiatives and programs for improvement and growth. I quickly positioned myself as a key business partner fully aligned with growth targets and forward-moving digital tactics. Furthermore, I recruited, hired, and trained a top-talent global team of 15 across diverse verticals. Focus Areas:▬▬▬▬▬▬▬B2C Marketing, Cheetah Digital Customer Engagement Suite, Customer Acquisition, Team Leadership, Marketing Solutions, Marketing Strategy, Budget & Resource Management, Analytics, Growth Marketing, Marketing Automation, Systems Integration, Digital Marketing, Omnichannel Activation, Personnel ManagementKey Results:▬▬▬▬▬▬▬➡ Delivered $15M in annual revenue gains across a Fortune 500 CPG client portfolio.➡ Showcased 17% revenue growth with elevated exposure via transformed omnichannel marketing programs fully aligned with overarching objectives. ➡ Partnered globally on the launch of a Latin American email program.

Costa Mesa, Ca, Us

I joined the Experian team to lead email program development with the creation of innovative strategies and deployment of industry-leading best practices to support client initiatives and boost performance gains across all business levers. I quickly asserted myself as a cross-functional ally, sharing actionable solutions across brands and liaising with key departments on email program development and deployment.Key Results:▬▬▬▬▬▬▬➡ Maximized email channel utilization via proven retention and reactivation programs. ➡ Crafted mobile optimized email templates.

Oxford, Gb

Transitioning into online marketing, I led the complete scope of email, direct response, and web projects with a deepened understanding of back-end coding, SEO optimization, Google Analytics, digital tactics, and activations. I leveraged an innate data-driven mindset to evaluate performance metrics for website traffic, specialized web campaigns, and affiliates with a strong grasp SEO, pay-per-click, and discoverability strategies. Focus Areas:▬▬▬▬▬▬▬B2B Marketing, B2C Marketing, HTML Coding, Web Development, Customer Acquisition, Team Leadership, Marketing Solutions, Marketing Strategy, Budget & Resource Management, Analytics, Systems Integration, Digital Marketing, Omnichannel Activation, Personnel ManagementKey Results:▬▬▬▬▬▬▬➡ Spearheaded the launch of the first email marketing programs. ➡ Boosted email list by 13%. ➡ Amplified site traffic 10%.

Oxford, Gb

I entered the business to support sales growth and revenue generation through cross-functional partnerships with Sales, Editorial, Publicity ,and Marketing departments. I executed diverse marketing plans and programs, built branded objectives, and ensured consistent alignment with overarching company targets and actions. Key Results:▬▬▬▬▬▬▬➡ Entrusted to compile necessary marketing materials in support of national sales meetings. ➡ Partnered cross-functionally with advertising and promotional department to oversee web stores.

Master Of Arts - Ma, Communication, Culture And Technology

Bachelor Of Arts - Ba, Sociology And African American Studies

High School Diploma