Responsibilities:• Sales revenue and marketing responsibility for Stage productions, incl. budgeting and forecasting in consultation with managing director and finance /CCO• Supervise the activites of Senior Product Managers, Product Managers and PR-Managers and coordinate the efficient planning process inside the unit• Create and implement go-to-market strategies and marketing plans with all relevant departments (PR, sales, advertising and media agency, central marketing units, finance) overseeing million budget• Develop concepts to enhance company’s E-Commerce / Ticketing division (Performance Marketing)• Analyse and participate in pricing policy decisions• Lead international procurement (print buying and agency services) and royalty projectsAchievements:• Created and executed the major On and Offline Christmas campaign for all brands on the German market / incl. idea, conception and execution of the main TV-commercial and the online translation• Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 20% under budget (without compromising business growth goals)• Achieved relevant savings in media buying through direct negotiations (800K)

Responsibilities:• Develop, communicate and execute the marketing strategy• Set up and manage annual marketing budget and forecasts• Manage and implement media campaigns incl. evaluation and presentation• Online Marketing (Branding and Perfomrance campaigns), SEM, Lead Generation and development of mobile Apps• Conception and execution of the CRM measures, Newsletter and online games (B2C)• Develop and manage direct mails to generate new customers (B2C)• Define and prepare analysis/prognosis and controlling procedures (KPIs) to initiate appropriate marketing activities• Conduct and analyze customer surveys • Key contact and owner of all the relationships with the external agencies• Provide sales collateral & supportAchievements: • Provided flexibility by overtaking and successfully managing for period of 6 months additional market with a team of 4 Marketing and PR Managers• Boosted sales by 15% in one year through development and implementation of direct marketing campaign• Developed the company’s first mobile App for the show „Wicked“

• Developing and implementing marketing, PR and promotional campaigns incl. timelines and costs• Press relations and media work: writing press releases and articles, designing and implementing press conferences, organizing premieres and various events, photo and video shoots• Conception, website content writing and management of the internet page• Sales: planning and implementing sales promotions, conceptual responsibility for various online and offline mailings

• Project management in location marketing for various clients including Gesellschaft fuer Wirtschaftsförderung Nordrhein-Westfalen, Famos Projekt GmbH und Co. KG, and Projekt Ruhr GmbH• Europe-wide press relations and media work for diferent industries like biotechnology, medical engineering, chemistry or media • Briefing, conception, execution of PR and marketing campaigns• Conceptual and operational assistance on implemenation of an image and text MWMEV -database