Natasha Berman Email and Phone Number
Experienced data-driven demand generation leader with a proven track record of implementing B2B and B2D strategies and Product-Led Growth (PLG).Deep knowledge of marketing tech stack (CRM, Marketo, Bizible, 6sense, etc), sales, data enrichment, and reporting tools.Foster a customer-centric and data-centric team cultureHands-on experience orchestrating campaigns across multiple channels and data-driven optimization Proficiency with project and budget management of complex, multi-platform marketing campaignsAreas of expertise include:- Demand generation- Product-led growth (PLG)- Campaign strategy, planning, and management- Marketing operations and technology- Marketing analytics and attribution modeling- ABM (Account-based marketing)- SEO- Paid Search (SEM)- Paid social- Events- Marketing team hiring, management, coachingPlatform and tools experience:- Google Ads- Salesforce- 6sense- Marketo- YouTube- Tableau- Demandbase- Unbounce- Heap analytics
The Funnel Fuel
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Chief Marketing Nerd And FounderThe Funnel Fuel May 2024 - PresentMy passion for marketing turned into a passion project. Whether you're navigating a traditional sales-led organization, or riding the PLG wave, or adopting a hybrid model, mastering Deamdn Gen can make or break your success.I research, dig into data, and use my day-to-day work to share knowledge, trends and interesting facts about marketing in the modern era - for the FUN OF IT. Check out my free Substack. https://thefunnelfuel.substack.com/
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Head Of Marketing And Demand Generation, Sr Director. Founding Team MemberBeamer Aug 2023 - Jul 2024Austin, Texas, Us-Building a marketing team and processes from scratch-Excelled at adopting Demand Gen function to PLG -Optimizing every stage of the funnel and driving visitor to trial conversion rate to 5% and trial to paying customer to 75% (big personal goal)-Testing, testing, testing. Testing everything from positioning and messaging to buttons on the home page to layouts on the pricing page.- Sharing insights and lessons learned along the way. -
Director Of Growth And Demand GenerationLabelbox Jun 2021 - May 2023San Francisco, California, Us• Owned design, execution, and optimization of integrated campaign strategy including accurate ROI attribution, detailed measurement, reporting, and optimization• Established processes and structure that enabled the team to scale and achieve growth of quality website traffic by 15% QoQ within the first 3 Qs• Built a PLG marketing funnel from scratch• Pioneered an ABM strategy, including a tool integration, touchpoints, and mapping the structure for intent-driven sales follow-up resulting in a 40% decrease in loss rate in 8 months• Continuous experimentation and optimization of the conversion rates across the funnel by 20-55 pts in 6 months.• In collaboration with Sales Leadership, Product Marketing, and Content teams, led the design of the framework for setting KPIs, tracking progress, and optimizing the buying funnel• Hired, managed, and coached a brand new DG and marketing team -
Team Lead Demand Gen And CampaignsPerimeterx Apr 2021 - Jul 2021San Mateo, California, Us- Responsible for developing, executing and reporting on demand generation strategy for the retail/e-commerce vertical and emerging verticals, including management and optimization of lead funnel and driving pipeline- Owned quarterly goal achievement and reporting (KPIs: MQLs, stage 0 opportunities, lead to opportunity conversion rate) -
Sr Manager Demand Generation And CampaignsPerimeterx Aug 2019 - Jun 2021San Mateo, California, Us
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Marketing Campaigns And Demand Gen Lead, Americas And ApjAerohive Networks Feb 2018 - Aug 2019Milpitas, Ca, Us▪ Build and optimize global multi-channel demand generation programs ▪ Develop go-to-market strategy for new products▪ Instrumental in achieving 71% year-over-year growth of marketing attributed pipeline ▪ Consistently develop new best practices for multiple data optimization processes including lead scoring and opportunity attribution models▪ Developed a “leave no lead behind” strategy including nurture programs for “cold” and “stalled” leads that brought over $1.8 million in new opportunities within 10 months after program launch -
Demand Generation, Corporate Marketing CampaignsSalesforce Aug 2016 - Nov 2017San Francisco, California, Us▪ Develop high-impact demand generation campaigns for Service and Sales solution lines, leading to a 23% increase YoY in marketing pipeline in Q3 2017▪ Craft marketing strategies to engage decision makers, grow lead volume and improve lead quality▪ Directly influenced over $16M in marketing pipe over 9 months▪ Track and analyze the KPIs of campaigns across the marketing funnel using Wave, Omniture and other reporting tools and make data-driven recommendations to improve future campaign effectiveness ▪ Partner with cross-functional teams to improve targeting by addressing customer pain points and critical business issues ▪ Established and implemented demand generation best practices for webinars and events -
Business Development And Customer Acquisition ManagerUss Cal Builders, Inc. Sep 2014 - Aug 2016Stanton, Ca, Us Identified and evaluated new opportunities by establishing relationships at all levels within municipalities throughout California and maintaining relationships with city authorities Introduced a cloud-based solution for cost assessment and provided coaching to customers and within the company Prepare marketing and financial information for bid competitions in collaboration with the bidding department Played key role in winning three large-scale contracts with BART and SF Utilities Commission, worth a combined $80 mm Spearheaded the streamlining of prequalification process, allowing the company to participate in bid competitions for projects in 34 school districts and eight cities within five months, more than doubling the prior year’s total -
Mba Intern @ Customer Experience TeamEbay Inc May 2014 - Aug 2014San Jose, Ca, Uso Contributed to the creation of a comprehensive strategy to meet and exceed buyer engagement goals through extensive collaboration with teams across the organizationo Developed business cases for several buyer engagement and GMB lift initiativeso Identified new opportunities and prospective strategies to expand the company’s presence on Canadian ecommerce landscapeo Developed a strategy for the new personalization feature aimed at customizing the shopping experience for eBay userso Assisted with refining strategies for determining the optimal layout of the website’s landing page and helped develop tools for measuring the effectiveness of each layouto Represented the buyer experience team for various initiatives involving inter-team collaboration -
General Director, Partner, FounderNortech Overseas Ltd Feb 2010 - Feb 2012o Built up stable revenue streams within the first year of operations by building and expanding relationships with vendors in Latin American markets and importinghighly desirable food products into the Russian marketo Oversaw the company’s public relations andrepresented the company at international trade shows throughout Europeo Managed planning and forecasting for procurement and sale of goods in accordance with demand fluctuations, seasonality, and changes in political and economic climates of the relevant marketso Achieved profit margins 5%-10% above the industry averages by optimizing delivery and customs clearance procedures
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Manager, International Purchasing And SalesMomaco International Aug 2006 - Feb 2011o Expanded the company’s market share by over 5% by tracking and expanding relationships with vendors, key market players and relevant government authoritieso Spearheaded the expansion of the company’s business interests into new Latin American marketso Prepared comprehensive research reports detailing the conditions within various marketso Oversaw RFP processes and negotiated pricing and contract terms
Natasha Berman Education Details
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Lincoln University (Oakland, Ca)Marketing And International Business -
General AssemblyDigital Marketing
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Saint-Petersburg University Of Service And EconomicsGeneral Management
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Holland University Of MarketingPublic Relations And Marketing
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Russian-Holland University Of MarketingMarketing And Public Relations
Frequently Asked Questions about Natasha Berman
What company does Natasha Berman work for?
Natasha Berman works for The Funnel Fuel
What is Natasha Berman's role at the current company?
Natasha Berman's current role is Growth Marketing Leader | Head of Demand Generation, Revenue Marketing, and Performance Marketing | Product-Led Growth l SaaS l AI l Science Nerd.
What schools did Natasha Berman attend?
Natasha Berman attended Lincoln University (Oakland, Ca), General Assembly, Saint-Petersburg University Of Service And Economics, Holland University Of Marketing, Russian-Holland University Of Marketing.
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