Natasha Berman Email & Phone Number

My passion for marketing turned into a passion project. Whether you're navigating a traditional sales-led organization, or riding the PLG wave, or adopting a hybrid model, mastering Deamdn Gen can make or break your success.I research, dig into data, and use my day-to-day work to share knowledge, trends and interesting facts about marketing in the modern era - for the FUN OF IT. Check out my free Substack. https://thefunnelfuel.substack.com/

Austin, Texas, Us

-Building a marketing team and processes from scratch-Excelled at adopting Demand Gen function to PLG -Optimizing every stage of the funnel and driving visitor to trial conversion rate to 5% and trial to paying customer to 75% (big personal goal)-Testing, testing, testing. Testing everything from positioning and messaging to buttons on the home page to layouts on the pricing page.- Sharing insights and lessons learned along the way.

San Francisco, California, Us

• Owned design, execution, and optimization of integrated campaign strategy including accurate ROI attribution, detailed measurement, reporting, and optimization• Established processes and structure that enabled the team to scale and achieve growth of quality website traffic by 15% QoQ within the first 3 Qs• Built a PLG marketing funnel from scratch• Pioneered an ABM strategy, including a tool integration, touchpoints, and mapping the structure for intent-driven sales follow-up resulting in a 40% decrease in loss rate in 8 months• Continuous experimentation and optimization of the conversion rates across the funnel by 20-55 pts in 6 months.• In collaboration with Sales Leadership, Product Marketing, and Content teams, led the design of the framework for setting KPIs, tracking progress, and optimizing the buying funnel• Hired, managed, and coached a brand new DG and marketing team

San Mateo, California, Us

- Responsible for developing, executing and reporting on demand generation strategy for the retail/e-commerce vertical and emerging verticals, including management and optimization of lead funnel and driving pipeline- Owned quarterly goal achievement and reporting (KPIs: MQLs, stage 0 opportunities, lead to opportunity conversion rate)

San Mateo, California, Us

Milpitas, Ca, Us

▪ Build and optimize global multi-channel demand generation programs ▪ Develop go-to-market strategy for new products▪ Instrumental in achieving 71% year-over-year growth of marketing attributed pipeline ▪ Consistently develop new best practices for multiple data optimization processes including lead scoring and opportunity attribution models▪ Developed a “leave no lead behind” strategy including nurture programs for “cold” and “stalled” leads that brought over $1.8 million in new opportunities within 10 months after program launch

San Francisco, California, Us

▪ Develop high-impact demand generation campaigns for Service and Sales solution lines, leading to a 23% increase YoY in marketing pipeline in Q3 2017▪ Craft marketing strategies to engage decision makers, grow lead volume and improve lead quality▪ Directly influenced over $16M in marketing pipe over 9 months▪ Track and analyze the KPIs of campaigns across the marketing funnel using Wave, Omniture and other reporting tools and make data-driven recommendations to improve future campaign effectiveness ▪ Partner with cross-functional teams to improve targeting by addressing customer pain points and critical business issues ▪ Established and implemented demand generation best practices for webinars and events

Stanton, Ca, Us

 Identified and evaluated new opportunities by establishing relationships at all levels within municipalities throughout California and maintaining relationships with city authorities Introduced a cloud-based solution for cost assessment and provided coaching to customers and within the company Prepare marketing and financial information for bid competitions in collaboration with the bidding department  Played key role in winning three large-scale contracts with BART and SF Utilities Commission, worth a combined $80 mm Spearheaded the streamlining of prequalification process, allowing the company to participate in bid competitions for projects in 34 school districts and eight cities within five months, more than doubling the prior year’s total

San Jose, Ca, Us

o Contributed to the creation of a comprehensive strategy to meet and exceed buyer engagement goals through extensive collaboration with teams across the organizationo Developed business cases for several buyer engagement and GMB lift initiativeso Identified new opportunities and prospective strategies to expand the company’s presence on Canadian ecommerce landscapeo Developed a strategy for the new personalization feature aimed at customizing the shopping experience for eBay userso Assisted with refining strategies for determining the optimal layout of the website’s landing page and helped develop tools for measuring the effectiveness of each layouto Represented the buyer experience team for various initiatives involving inter-team collaboration

o Built up stable revenue streams within the first year of operations by building and expanding relationships with vendors in Latin American markets and importinghighly desirable food products into the Russian marketo Oversaw the company’s public relations andrepresented the company at international trade shows throughout Europeo Managed planning and forecasting for procurement and sale of goods in accordance with demand fluctuations, seasonality, and changes in political and economic climates of the relevant marketso Achieved profit margins 5%-10% above the industry averages by optimizing delivery and customs clearance procedures

o Expanded the company’s market share by over 5% by tracking and expanding relationships with vendors, key market players and relevant government authoritieso Spearheaded the expansion of the company’s business interests into new Latin American marketso Prepared comprehensive research reports detailing the conditions within various marketso Oversaw RFP processes and negotiated pricing and contract terms

Master Of Business Administration (Mba), Marketing And International Business

Certificate, Digital Marketing

Bachelor'S Degree, General Management

Masters, Public Relations And Marketing

Bachelor'S Degree, Marketing And Public Relations