Project Management for Infrastructure, Development and Virtual Learning Teams and General Business Management for Metisware - A leader in the education technology space, IT and tech specialist firm Metisware is a dynamic team of digital architects, solution engineers, problem solvers, inventors and creators delivering world-class technical, digital and online solutions to the education, hospitality, medical and eventing industries.

In 2016 I took a leap of faith and started my own consultancy NB Marketing.My initial focus is to assist hotels, hotel groups and hospitality service providers make the most out of their marketing function and see results.NB Marketing services include:- digital marketing strategies- traditional marketing strategies- website management and content maintenance, working together with developers- integration of PR strategies- brand management- integration of Revenue Mangement- database management- company emailers/communication to loyal guests

• Creating and implementing new hotel management company brand identity (Brand creation, implementation and management)• Brand custodian - overseeing design of Corporate Identity and implementation of CID• Overseeing design and brand management at group level and individual hotel level• Creation of all company presentations, communications and marketing collateral • Management of design team (print and digital)• Design and creation of company website (B2B and B2C versions)• Content creation and updates • Management of web developers and optimisation of all website content, pictures, meta data • Management of SEO team ensuring website optimisation through best practise SEO and PPC techniques • Website analytics & audit monthly and implementation of changes or new development requirements • Creation and implementation of email marketing strategies • Database management and communication • Online reputation management• Creation of Social media content strategies & reporting• Management of PR team, including formulation of PR blueprint, press release topics, content for online & offline channels and group communications • Event planning for press trips• Media buying and management of advertising requests for the group and individual hotels• Creation, training and implementation of all group Sales, Marketing, Revenue and PR blueprints• Creating marketing and advertising budget for group and individual hotels • Formulating Marketing and PR strategies for group and each individual hotel• Managing revenue department and central reservations team• Creation and implementation of revenue strategies with roll out across the group, online and offline• Work closely with sales team on client acquisition and maintenance as well as brand awareness campaigns • Special project investigation, creation and implementation (Hotel APP, Loyalty program, Document storage & image library/intranet, Survey & focus groups - online & offline, Video series)

• Hotel opening: compiling & implementation of hotel opening marketing plan & ensuring all key critical deadlines are met• Compilation, co-ordination & implementation of Hotel Marketing Plan • Acquisition & Maintenance of clients and guests with specific focus on conferencing, corporate and local market• Brand communication through advertising & promotions• Attend and present on property at workshops• Co-ordinate and host site inspections & educationals• Compilation & update hotel database for hotel direct marketing• Design & distribution of specials, competitions and updates, to hotel database via web system • Statistical reporting and feedback monthly to Protea Hotel Directors, Hotel Owner & Sales TEAM• Co-ordination of Sales Calls & feedback, as well as Sales team actions, as per marketing strategy• Month end reporting and actions for Sales team & hotel departments• 3rd party website updates, changes and promotions • Assistance with Opera configuration & installation