AUSTERE // Award-winning creative & marketing agency blueprinting iconic digital brands for the tech, fashion, lifestyle, & music industries.+FNDR House + Artist House // Growth advisory for founders and musicians at every level.⇨ www.byaustere.com⇨ www.fndrhouse.com⇨ www.artisthousekey.com• Creating viral growth marketing for brands and musicians alike with case studies for both!• Working with lifestyle, tech and fashion brands to create rebrands, marketing & creative campaigns• Working with labels, artist & artist management to create 360 brand identities for artists• Building visual storytelling through social media & additional digital platforms.• Optimizing and strategizing successful advertising campaigns across socials• Creating promotional material for new campaigns & releases. • Designing websites and sales funnels across multiple platforms utilizing the latest industry trends in UX, UI, & digital consumer behavior.• Educate musicians, aspiring entrepreneurs, and established businesses on how to scale and build influence online through our flagship courses and coaching programs.STATS OR IT DIDN'T HAPPEN:• 2-Comma Club Award Winning Agency• 7-figure sales generated for select clients• Over 40 million follower generated• Over 1 billion video views generated• 300+ Content campaigns producedAnd we're not slowing down, baby. ;)

Creative direction for artists across an array of genres including indie rock, singer/songwriter, jazz, classical, neo-instrumental, Broadway musicals, soundtracks, alt-R&B and more. • Working with artist and artist management to create 360 brand identities for artists• Building visual storytelling through social media and additional digital platforms.• Directing and sourcing talent/agencies for music videos, photo shoots and album art. • Establishing a brand identity and style guide for all Sony Masterworks social and visuals.• Leading and coaching creative contractor direct reports• Designing /or creatively Directing CD and Vinyl package design for musicians, broadway musicals and movie soundtracks• Creating and editing artist documentaries, video series, song visualettes, lyric videos and promotional material for new album campaigns and single track releases. • Creating a social media best practices brand book for artists.• Collaborating with Social Strategy dept on activations• Collaborating with PR and Sales on artist events and showcases• Presenting to executive management and discuss suggestions on creative decisions on a grand scale.• Collaborating on physical production of Vinyl and CD packaging internally and with international offices in Berlin and UK.• Project development with partners including Apple Music, Amazon, FIFA, Spotify, Sony Pictures, Playbill, Saga Films, YouTube, Broadway and more.STATS OR IT DIDN'T HAPPEN:• Over 500 Million Video Views across various music videos I creatively directed.• Supported the launch of Sontalk from 0 to multi million streams of his debut album• Supported the launch of Rob Simonsen from 0 to multi million streams of his debut solo album

Building a youth culture brand from the ground up. • Took in all the learnings of a start-up and building a digital foundation that efficiently targets an audience filled with immense affinity for creative youth culture.• built the product platform and brand identity.• Drove 360 campaigns for the launch of each issue• Planned, promoted and executed over 20 events and magazine release parties with conceptual activities and aesthetics in correlation to the issue theme at hand.• Managed and directed a team of 15-30 creatives building digital and print content.• Planned and executed immersive content creation.• Designed 19 + issues each serving 110+ pages of written and editorial work from creatives around the world.• Worked with advertisers and clients to build native advertising campaigns • Shot and directed multiple video campaigns and series

Creative Direction, Strategy and Execution for Social and Digital• A fast-paced strategic role in the shifting paradigm known as content creation. • Created unique activations and influencer partnerships.• Led creative agency partners from concepting to creation process of various video and photography campaigns including Tracylocke and Infinite Agency.• Presented to Executive Management and Marketing staff on monthly basis.• Worked closely with marketing and digital in all design and photography phases from concept to production.• Created and executed content topics and schedule for each season.• Involved in website and app design as well as e-commerce business development.• Worked with marketing dept. to create merchandise design line, promotional activities and giveaways.• Executed campaigns with follower growth and engagement top of mind.• Worked with partners including Xbox, NCAA, Twitch, League of Legends, GameStop, Taco Bell, Austin City Limits, Spiderman Movie, NFL, Ninja Turtles Movie, Amazon Alexa, and many more.STATS OR IT DIDN'T HAPPEN:• Instagram Followers // 65k ⇨ 1.3m• Twitter Followers // 125k ⇨ 1.58m• Facebook Likes // 600k ⇨ 31m

I was brought in-house as the sole creative at Pizza Hut Corporate to build out the social creative dept.• Photography• Video• Design• Creative planning and strategy

Art Direction, Design and photography for:• Pizza Hut• Doritos• 7 Eleven• Samsungwww.tracylocke.com

• Logo creation for local brands• web design• created a print book about the creative team and brand.

Logo creation and website front end design for small businesses around DFW