Natasha C Email and Phone Number

- Identify and deliver marketing campaigns to drive bookings from both new and repeat guests (includes PR, partnerships, W-O-M, email marketing, CRM etc.)- Support key business initiatives like campaign launches & partnerships- Work jointly with global marketing to create, execute, report and measure marketing efforts and budget- Lead local marketing efforts while providing input to global marketing team(based in the UK)

Planning and managing the marketing calendar and budget in Singapore by working closely with the regional HQ team in Hong Kong and relevant global counterparts in Japan HQ to ensure a strong, holistic and well integrated marketing approach. Day to day responsibilities include:- Enhancing media relations, disseminating press releases and pitching to press for features to enhance the brand image and to maximize exposure - Developing and implementing digital and social marketing activities and updating the CMS for Singapore’s website- Planning and executing annual advertising and promotional activities that are designed to suit the local audience needs by working collaboratively and effectively with cross-functional and cross-country teams.- Leading and implementing CRM projects by working closely with sales associates to drive customer loyalty - Organizing marketing materials such as print catalogues, complimentary gifts for VIPs and VM material such as window display and lightbox graphics- Supporting the product design team in jewellery and collection development- Gathering and consolidating market data for marketing report analysis- Assisting in formulating marketing strategies and budgetary plans to suit business development and achieve growth targets

Worked as part of the regional HQ marketing team to oversee both SEA and APAC teams. SEA territories include: Singapore, Malaysia, Thailand, Philippines, Indonesia and Vietnam and APAC include: China, Taiwan, Hong Kong and India. Responsibilities to manage all 3 (ASICS, Onitsuka Tiger and ASICSTIGER) brands include:- Delivering marketing assets from HQ to local subsidiaries and SEA distributors- Strategic planning of marketing activities/events for both Singapore and SEA markets that is in line with company objectives and brand direction- Overseeing marketing activities/events for China, India, Hong Kong and Taiwan- Overseeing marketing budget and activities/events for Singapore and SEA markets- Creation and publication of marketing material that is aligned with marketing plans- Planning and implementing promotional campaigns and events inclusive of PR pitches, regional consumer events and trade shows.- Overall responsibility for brand management and corporate identity- Preparing online and print marketing campaigns- Monitor and report on effectiveness of marketing campaigns- Creating a wide range of marketing collateral- Working closely with agencies to assist with marketing initiatives- Managing marketing activities within the marketing department- Identifying target markets and developing strategies to communicate with them- Supporting and managing the marketing team- Lead and ensure proper execution of marketing activities for lifestyle brands Key projects include - ASICS Woman Training Event: What Matters Is You 2017 – First ever women specific ASICS event with a more lifestyle twist.- ASICSTIGER Brand Day Thailand 2016 – First brand event for ASICSTIGER in Thailand.- M66: Of Different Stripes 2016 event (Onitsuka Tiger 50th Anniversary event held at Pedder On Scotts)- ASICS Running Club Global Running Day 2016/2017 – Singapore led initiative to promote running as a healthy, group activity.

Part of the pioneer batch of the Singapore SEA HQ office that assisted in take over of existing distributor accounts and setting up of new accounts. Worked as part of the regional HQ marketing team as a Marketing Executive overseeing Singapore, Malaysia, Thailand, Philippines, and Indonesia to manage the three brands; ASICS, Onitsuka Tiger and ASICSTIGER. Responsibilities included:- Overseeing the adaptation and execution of monthly retail visual merchandising campaigns.- Ensuring retail stores (both mono brand and multi brand stores) follow and adhere to retail guidelines.- Management of social media accounts (Facebook, Instagram) and ensuring content is rolled out in a timely manner.- Development and execution of social campaigns to align with marketing initiatives – both global and local. - Working closely with endorsed athletes to create localised social media content.- Design, development and adaptation of various retail/marketing print and digital collateral and content (digital catalogues, look books, social media visual content, in store posters, store staff cards etc.).- Planning and executing various marketing events for consumers and retailers (tradeshows, product launches, sports events, press trips etc).- Media planning and buying for print, digital and OOH media.- Working with PR agencies to ensure timely dissemination of press releases, product info and story pitches. - Building media relations and managing media on press trips. - Collating and disseminating information from regions to HQ for reporting.- Delivering assets from HQ to local subsidiaries and distributors.- Development and creation of visual assets (pictures + videos) with photographers/agencies - Website management that includes updating of product information and campaign information via CMS and also working with an agency.- Assisting in replying from customer service email account

Designed and developed marketing collateral such as ad layout, mailers, EDM’s, posters, festive cards and invites for 9 different fashion brands. Liaised with vendors to ensure optimal and timely delivery of collaterals. Involved in conceptualising, coordination and executing various brand marketing events and activities. Managed and developed social media resources to build brand awareness and support marketing strategies.- Re-designed and revamped Kwang Sia website.- Updated and maintained Kwang Sia website using CMS.- Worked closely with marketing team and respective brand managers on copywriting and conceptualising and developing creatives to ensure timely roll out of collateral, including SMS and EDM blasts, event invites, festive cards (CNY, Christmas etc), social media content, weekly BAPE STORE SG newsletter and in store collateral.- Worked closely with marketing team and respective brand managers to roll out in-store events and event collaterals.a) BAPE x TRANSFORMERS launch: created badge set and overall event collateral such as customised F&B labels.b) BAPE SG 3rd ANNIVERSARY PARTY: created special dollar vouchers and involved in overall planning and execution of event, worked with BAPE brand manager to develop BAPE SG 3rd Anniversary T-shirt design.- Involved in the setting up of @KWANGSIA and @Y3SG Instagram accounts, helped to develop content/social campaigns with brand managers and maintain and grow initial following.