Data Strategy Director
CurrentLeading the charge to bring data-driven decision-making to creative output.• Working on global campaigns across Masterbrand and the category portfolio to backcreative ideas with real consumer data insights.• Liaising with stakeholders across Beiersdorf and Publicis to consolidate data foruseful optimisation & implementation of previous campaign learnings.• Curating and presenting “Data Bites” – a series designed to generate interest inmodern digital tools and approaches to advertising by demonstrating theirfindings and usages; followed by more detailed onboarding sessions.• Oversaw set-up, benchmark-setting and monitoring of response to productrelaunch in 5 languages in 3 pilot markets.• Set-up and analysis of online response to launch of 15k Nivea NFTs (2021) and EPP Cosmetic Sun Cream campaign (2023).• Negotiated 50%+ discount on major Social Listening Tool.
