StoryBrews is my endeavour to partner with promising brands where I can leverage my experience to build a market reputation and visibility

• Maintaining the relationships with key editors and journalists of Target A publications• Maintaining and establish the relationship with Real estate or key Industry bodies (CORENET, BWT, CII, RICS etc)• Building communication strategy with ability to translate to day-to-day execution• Set, implement and evaluate the effectiveness of our integrated communication strategies driving improvements at every opportunity whilst working closely with a range of stakeholders• Closely monitor industry and competitor activity in communication and product development, to ensure our strategic vision is in line with market demands in a constantly changing, competitive environment that we work in• Work in conjunction with different sales team, to track the right events participation and networking platform• Collaborate with Research and content team to create media stories

Heading PR for all 3 brands - PropTiger , Housing.com & Makaan.comDirect the development and execution of marketing communications initiatives including product launches, campaigns, social site presence, company website, public relations and corporate events. • Strong relationships across cities with key media and industry trade bodies• Build working knowledge as well as educate the PR agency team and work effectively with the PR agency in meeting our end-deliverables• Collaborate closely with other departments like research, tech, sales, product to draft PR plans, reports and strategies respectively• Content generation for Press releases, reports, articles, newsletters, social media postings etc. • Identify and leverage co-marketing opportunities with key influencers, organizations, partners, clients, analysts and other stakeholders in order to position the firm as the go-to solution for all target segment/real estate developers throughout India• Participate and ideate for trade shows, live chats etc• Establish, own, and drive a strategic media communications strategy that positively affects customers- understanding, engagement and commitment with the result of an even stronger connection to the company and leads to a return on investment. • Initiated and lined up bridge building meetings for CEO and other CXOs of the company to build thought leadership• Initiated and executed PropTiger's Beautiful Homes Series on PropTiger youtube channel.

Following my passion, launched a blog "The Planet Social", which caters to reviews/experiences on Travel, Food, Fashion, Entertainment etc.

• Drive the PR and Activation strategy and delivered the communication objectives for BIG FM across Delhi • Marketing Campaign planning and execution – Launched the identity for BIG FM (Classic songs) after a thoughtful research • Reputation Management, handled media requests and crisis management • Managing media tie-ups and relationships with PR agencies - Share direction for media pitches, interaction for idea generation • Coordinating with celebrity management companies and seeking opportunity for celebrity integration• Collaborating with Digital, Social Media, Print, any other viable medium of communication to ensure consistent messaging - in voice & tonality wrt to architecture of Brand • Develop and edit written communication - press releases, holding statements, contributory articles, pitch notes, Q&As etc. • Coordination with agencies and vendors• Coordinated trade activities for RBNL corporate division – Big CBS Prime, BIG CBS Love, RBNL night• Establish Strong network with Influencers/opinion makers across media to impact consumers

• Ideating annual PR plans, strategic publicity campaigns and brand positioning plan for clients, as well as developing media campaigns• Leveraging existing media relationships and cultivating new contacts within business and industry media• Handled a team of 3-4 executives for different clients• Creation of press releases from time to time, coordinating with media for responding to their queries and media tie ups • Monitor and measure the effectiveness of PR and communication programs and Prepare reports • Maintaining a keen understanding of Industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them • Initiating and pitching profiling opportunities for the spokesperson and participating in industry stories • Drafting responses on behalf of the client with key messages and coordinating client interviews• Initiate and fix up bridge building meetings for the client and regularly update the media on the current and upcoming developmentsRetainers: ICI India- Dulux, IFFCO-TOKIO General Insurance, DLF Pramerica Life Insurance, Vertex BPO and Baring Private Equity Partners India Projects: Microsoft, ING, Bacardi and German Tourism Board

• Independently ideating annual PR plans, strategic campaigns and brand positioning plan for clients, as well as developing media campaigns• Leveraging existing media relationships and cultivating new contacts within business and industry media• Monitor and measure the effectiveness of PR and communication programs and Prepare reports • Initiating and pitching profiling opportunities for the spokesperson and participating in industry stories • Drafting responses on behalf of the client with key messages and coordinating client interviews• Initiate and fix up bridge building meetings for the client and regularly update the media on the current and upcoming developmentsRetainers: UTV Group, Bose Corporation, Cartier, ZenithOptimedia, Zoom Channel, Hungama Channel, Zone Reality TV, Bates David Enterprise, Queensland Tourism – Australia, Deakin University- Australia, OHIO University, IKF Technologies, UFO Movies