Natasha Lye
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Natasha Lye Email & Phone Number

CRM MarTech Associate at Crypto.com
Location: Singapore, Singapore, Singapore 10 work roles 4 schools
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✓ Verified May 2026 3 data sources Profile completeness 86%

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Current company
Role
CRM MarTech Associate
Location
Singapore, Singapore, Singapore
Company size

Who is Natasha Lye? Overview

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Quick answer

Natasha Lye is listed as CRM MarTech Associate at Crypto.com, a company with 7046 employees, based in Singapore, Singapore, Singapore. AeroLeads shows a matched LinkedIn profile for Natasha Lye.

Natasha Lye previously worked as CRM Project Associate at Crypto.Com and Google Ads, Mid Market Sales at Google. Natasha Lye holds Bachelor Of Business Administration - Bba, Business Administration And Management, General from National University Of Singapore.

Company email context

Email format at Crypto.com

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Crypto.com

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Profile bio

About Natasha Lye

My decision to study marketing was rooted in a deep interest in people and stories - the inherent core of any marketing activity. Having had the good fortune to live and breathe different cultures while growing up abroad, I've rounded my understanding of the ways in which people connect to each other and to brands. I've extended this basis of understanding to my ways of working at leading companies in various industries👋🏻 Say hi at lyenatasha@gmail.com

Current workplace

Natasha Lye's current company

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Crypto.com
Crypto.Com
CRM MarTech Associate
Singapore
Website
Employees
7046
AeroLeads page
10 roles

Natasha Lye work experience

A career timeline built from the work history available for this profile.

Crm Project Associate

Current

Singapore

Nov 2023 - Present

Google Ads, Mid Market Sales

Singapore

Nov 2022 - Nov 2023

Grabads, Regional Strategy

Cross-collaborated with C-level stakeholders to conceptualise and deliver advertising solutions for partners in 6 South-east Asian markets Analysed campaign performance data to optimise the impact of sales initiatives on client acquisition and product adoption for SMB and commercial accounts in the region

Jan 2022 - Jul 2022

Business Development Strategist

Ey

Singapore

Supported the Markets & Business Development function with the implementation of regional initiatives to drive client centricity through accounts marketing (communications & events), operations and managementCoordinated account teams in different sectors to build relationships with clients, drive new business and build revenue growth

Oct 2021 - Dec 2021

Partnerships & Strategic Projects

Singapore, Singapore

Headed the exploration of brand partners using market analyses and insights to propose new joint venturesExecuted top of agenda, high impact strategic projects delivering tangible impact to Grab’s business:- SGD 100K GMV driven to GrabTransport- Led merchant acquisition in piloting GrabGroupBuy – a community group buy project under GrabMart

May 2021 - Aug 2021

Digital Marketing

Singapore

Strategised readership growth of and subscription to The Business Times through the curation and planning of their digital content – 25% engagement increase, 35% decreased bounce rate over two monthsOptimised the delivery of paid ad campaigns for media partners

Nov 2020 - May 2021

Social Media And Marketing Intern

9 Yong Siak St, Singapore 168645

Jun 2019 - Jul 2019
Team & coworkers

Colleagues at Crypto.com

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4 education records

Natasha Lye education

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Activities and Societies: Varsity Team Manager - NUS Tennis Research Assistant - Zero To One Entrepreneurship Program Student Ambassador.

Education record

Activities and Societies: Tennis Team Head

Education record

Diploma in Performing Arts - Dance Year 12 Mathematics - Top in course

International Winter School Program, Liberal Arts And Sciences/Liberal Studies, A

Contemporary Korean Cinema and Society

FAQ

Frequently asked questions about Natasha Lye

Quick answers generated from the profile data available on this page.

What company does Natasha Lye work for?

Natasha Lye works for Crypto.com.

What is Natasha Lye's role at Crypto.com?

Natasha Lye is listed as CRM MarTech Associate at Crypto.com.

Where is Natasha Lye based?

Natasha Lye is based in Singapore, Singapore, Singapore while working with Crypto.com.

What companies has Natasha Lye worked for?

Natasha Lye has worked for Crypto.Com, Google, Grab, Ey, and The Business Times.

Who are Natasha Lye's colleagues at Crypto.com?

Natasha Lye's colleagues at Crypto.com include Franklin Ezi, Julie Wong, Safa Butt, Sʜʌʜɩŋ Aʜʌɱɘɗ Roŋɩ_ツ, and Devlin Restore.

How can I contact Natasha Lye?

You can use AeroLeads to view verified contact signals for Natasha Lye at Crypto.com, including work email, phone, and LinkedIn data when available.

What schools did Natasha Lye attend?

Natasha Lye holds Bachelor Of Business Administration - Bba, Business Administration And Management, General from National University Of Singapore.

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