Natasha Milsted (Chartered Marketer) Email & Phone Number

Canterbury, Gb

Canterbury, Gb

London, England, United Kingdom

I lead the newly centralised and busy marketing team and am accountable for 120 projects across the organisation. I am responsible for marketing activity to support income generation of £4 million a year from our partnerships, events and courses portfolio. Achievements:✔ Developing and implementing a three-year marketing strategy to drive improvements to customer experience, and understanding and increasing our email marketing data. ✔ Helping the organisation to transition from product centred to audience centred by leading its audience insight programme of work, including customer research and development of personas, and using these as a tool to build trust in the marketing team. ✔ Conversion rate for events have increased from 1% to 3.7% when compared to the previous year. I have also driven significant improvements to our average NPS, which has improved from 33 to 47.✔ Bringing together different areas of the organisation to define ways of working and establishing a more collaborative culture.

Kent, England, United Kingdom

Freelance marketing consultant helping small and medium sized businesses and charities with their marketing. At Marketing Moments we are all about creating the moments of magic through pulling together insight, digital and design thinking. We believe in taking an insights-driven approach to marketing decisions.

I led the digital marketing team and developed all integrated marketing campaigns. I was responsible for the marketing for 25 shops, as well as lottery, fundraising, brand and internal comms. A big focus of this role was collaboration, developing the marcomms team and embedding project management processes to improve team performance. Achievements:✔ I put in place a three-year lottery acquisition, marketing and retention strategy for struggling charity shops to drive footfall and proactively increase brand awareness. This activity exceeded the outlined objectives and supported increased retail revenue.✔ Developed and delivered a three-year content strategy in collaboration with the marketing and communications team. We exceeded the objectives and KPIs, with significant increases in website traffic (up 30% year-on-year), social media reach (up 40% year-on-year) and uplift in engagement.✔ Supported the fundraising team with audience insight, persona development and customer journeys, which drove significant improvements to their paid advertising effectiveness. ✔ Led on new product developments, including creation of a digital asset management system, which enabled the comms team to better manage consent.

Dover, Kent, United Kingdom

I was responsible for P&O Ferries Ltd Tourist website, managing two executives. Achievements:✔ Established strong BAU processes to improve the quality of the website, conversion rate and P&O’s approach to using data. This resulted in significant improvements to our NPS touchpoint score and increased our mobile conversion rate by 69%.✔ Developed strong relationships with the customer experience team to improve audience profiling, create additional customer personas and drive forward improvements to our customer journey, contributing to us successfully launching in new markets. ✔ Ecommerce lead for the new website project, including content creation, stakeholder engagement, user experience testing and working with senior IT stakeholders.

Canterbury, United Kingdom

I was responsible for all the communication and marketing activity connected with student accommodation, 12 catering outlets on campus, and marketing of the conference and event services. Achievements:● Improved the accommodation website performance and usability, resulting in an increase in usage of these web pages, including new virtual tours that exceeded expectations.● Developed and implemented an e-commerce email marketing activity for their on-campus takeaway, resulting in an increase in revenue of £5,000. ● Launched lead generating activity to grow the conference business, including social media advertising, Google PPC, email marketing to new and existing customers and SEO activity.Improved the accommodation website performance and usability, resulting in an increase in usage of these web pages, including new virtual tours that exceeded expectations.● Developed and implemented an e-commerce email marketing activity for their on-campus takeaway, resulting in an increase in revenue of £5,000. ● Launched lead generating activity to grow the conference business, including social media advertising, Google PPC, email marketing to new and existing customers and SEO activity.

London, United Kingdom

During my time at Cambian, I was responsible for Cambian Group’s marketing strategy to recruit new foster parents. In March 2015 we acquired By the Bridge and I was a pivotal part in the creation and implementation of a joint marketing strategy and brand, focusing on recruitment and retention of foster parents, and thought leadership. Achievements include:✔ Exceeded my target for lead generation from potential foster parents by 15%. Leads were generated by the digital marketing campaign I ran, which included: Facebook, Google PPC and display advertising.✔ Developed and implemented a customer journey that improved conversion from 1% to 2%, in line with the agreed target.✔ Established a strong social media presence. The target was to reach 3 million in quarter 1 of 2016 and the actual reach was 6 million.✔ Responsible for Cambian Group SEO with the target of increasing traffic by 20%, the actual increase in traffic in 2015 was 42.53% when compared to the previous year.✔ I delivered in-house training on Google Analytics, SEO and demonstrated return on investment (ROI) to the wider marketing team.✔ Project lead for the reward and recognition programme that hopes to improve our customer attrition rate from 17% to 10%, in line with the industry average.

Essex

In this role, I was responsible for managing our social media presence over five different platforms. I have created their social media strategy to support the county in achieving objectives outlined in Essex Scouts County Plan. This role involves me managing a team of four volunteers. Achievements:✔ Being named in the top five for social media presence in Scouting by The Scout Association's digital agency.✔ 2,680 likes on Facebook, 54 followers on Linkedin, 100 followers on Pinterest and followers on 4,000 Twitter that gave them a base audience to communicate with when trying to achieve the objectives outlined in their county plan.✔ Developed Adventures Offshore marketing strategy to take them from 22% occupancy to 85% occupancy.✔ I recruited and trained a team of six volunteer to man and continue developing Essex Scouts social media and have a period of 12 months I handed this over to them slowly, so they could continue without me.✔ I delivered training to Essex Scout volunteers on our brand values and key messages to ensure that on-brand content was being shared at all levels of Essex Scouts, Groups, Districts and County.

London, United Kingdom

I was responsible for the development, implementation and evaluation of our foster parent recruitment strategy, as well as managing St Christopher’s online presence. I ran integrated marketing campaigns to attract and retain foster parents. Achievements include:✔ 77% increase in leads from people interested in fostering against a target of a 50% increase.✔ Recruited 45 new Foster Parents for them against a target of 35. A foster parent had a lifetime value of £80,000 for the charity.✔ Transformed the marketing activity from being print focussed to digital. This included reaching 4 million people a month (against the target of 2 million) via social media.

Kent, Uk

I managed two volunteers and was responsible for commercial fundraising and public relations.Achievements including the following PR coverage 2 regional TV slots, 3 regional radio broadcasts and local coverage from Kent Messenger Group. I also raised over £3,000 through selling advertisement space

London, United Kingdom

I was responsible for marketing NCT courses to service users and raising awareness of the services available to B2B audiences. I also supported the community and corporate fundraising teams by helping them to develop marketing and communication plans and implemented these. Achievements include:✔ Promoted and recruited 68 students for NCT Colleges’ new education programme against a target of 65 students. Each student has a value of £9,000 to the charity.

Chelmsford, United Kingdom

The Essex International Jamboree is organised and held every four years by Scout and Guide volunteers. My main achievement was creating a community on Facebook of over 4000, helping to create buzz around the event, with a reach of 100,000 during the event. As well as developing a thriving twitter following (over 1,200 followers) who are actively engaging with us. Successfully created a platform of sharing that both parents and Scouts and Guides were interacting with during the week.

Provided marketing support to help them achieve their goal of reaching twenty million parents and evaluating the success of different activities. Produced marketing plans for community fundraising events including a project plan for a viral video campaign and running a Facebook advert campaign that grew their fan base by 17%Project leader for Baby Café marketing who joined NCT Group in 2010.Promoting NCT College new education programme.

Chingford, London

I assisted with the delivery of the marketing and fundraising strategy to meet fundraising and adult recruitment objectives. Achievements:Responsible for marketing an adult recruitment campaign that saw 1,200 groups register. Including website content, e-newsletters, magazine articles and direct mail.Launched a community fundraising event and running and challenge events at The Scout Association. This Involved recruiting and supporting 6 participants for the British 10K, who raised over £2,000

Hatfield

Placement year and then I stayed on as a part time member of staff while I completed my degree. I was responsible for implementation of student marketing campaigns.Achievements:Project leader for the University of Hertfordshire Athletic Union Colour Awards, mentioned in the Vice Chancellors blog after the eventIncreased student membership by 10% when compared to the previous academic year.

Hatfield

My main tasks included events admin, competitor analysis and fundraising activities.

Cim Diploma In Professional Marketing (Digital Strategy), Marketing, Merit

This included three modules: Strategic Marketing - pass Mastering Metrics - merit Digital Strategy- merit

Marketing, 1St Ba Hons