• Planning and executing TTL Brand Campaigns for Heineken and Heineken 0.0.• Strategizing and coordinating BTL activities with Trade Marketing, Sales and Global Brand teams.• Analyzing and measuring brand performance to meet Commercial KPIs• Performing commercial analysis including corrective measures to be presented to commercial and management teams.• Strategizing and liaising with business partners and event organizers in brand sponsorships.

• Strategic Recommendation for Creative Approaches• Brand Positioning analysis to assess as-is situation in providing recommendations towards achieving business goals• Key trends analysis within global and local market to determine best case practices for client’s implementation• Existing clients include: Healthcare, Telecommunications• Brief Translation and Strategy Breakdown for Creative teams when Pitching for industries including Automotive, Consumer Goods (Food and… Show more • Strategic Recommendation for Creative Approaches• Brand Positioning analysis to assess as-is situation in providing recommendations towards achieving business goals• Key trends analysis within global and local market to determine best case practices for client’s implementation• Existing clients include: Healthcare, Telecommunications• Brief Translation and Strategy Breakdown for Creative teams when Pitching for industries including Automotive, Consumer Goods (Food and Beverages) Show less

• Strategic planning to consolidate Branding, Content, Social Media, Influencer, Digital PR and Paid Media in spearheading pitches• Industries include Financial Services, Insurance and Investment Services, FMCG, Skin/Beauty and Wellness, Entertainment, Sports and Education• Research areas: Consumer/Target Audience in building personas, New platforms e.g. TikTok, New service offerings e.g. E-commerce

Deals Advisory - Economics and Policy• Strategy recommendation in industries such as beverages, commodity exports, aged care, tourism and duty free retail • Policy research on land repurposing/rezoning and efficacy • Strategic development for an economic development region in line with the National Development Plan• Facilitated regulator investigations of a sovereign wealth fund including handling and submission of evidence

Off-Trade Sales, Heineken Malaysia Berhad• Acted as key account manager for premium grocers • Assisted clients to plan for expansion into B2C E-commerce • Planned and executed Shopper Surveys to analyze shopper behavior • Category management