Natasha Ramjohn-Mohan, B.A., Cga Email & Phone Number

Toronto, On, Ca

Toronto, Canada Area

I offer a broad spectrum of Marketing and Sales services with an analytical and integrated marketing approach. Whether on a project/short/medium-term basis, whether contract or consulting, whether working with a small or large budget, be it a simple event or a comprehensive brand strategy or marketing campaign, FBW+ can meet your needs.

Toronto, Ontario, Canada

Strategic Lead reporting to the GM and key liaison with Global HQ on brand planning, innovation, and communication. Accountable for $44MM Bodycare business, Dial brand, ($2.0MM Budget), with full P&L and portfolio responsibility including, localized communication and brand strategy, customer strategy, shopper marketing, VBB/annual planning, end-to-end marketing plans, monthly POS/Market Share tracking, product management, and NPI development/ commercialization, leading an Associated Brand Manager and a Marketing Intern*NOTE: Entire Canadian Beauty Consumer Marketing team, including myself, was transitioned out of the organization Mar 2022

Toronto, Ontario, Canada

Within budget ($300M), successfully developed and led a marketing and communication strategy that generated leads and attracted and converted new customers for TAP (Trade Acceleration Program), in collaboration with partners, cross-functional teams, and agencies. In collaboration with the Comms team and graphic agency, developed social media and PR strategy including copy/content development for all assets. Spearheaded a brand redesign, brand blueprint, and brand guidelines. Achieved 100% national roll-out by providing customized solutions to ensure compliance and brand consistency across all touchpoints Managing agency partners and media buying, led the planning and execution of a funnel-based, data-driven, digital media (social, display, SEO) campaign, including brief, media buying, asset/copy development, creative approval, KPIs, and performance reporting which resulted in increased brand awareness (21M Impressions) and the highest site visits ever  Led the re-design of the TAP website including layout, copy, and functionality, incorporating optimization/tracking/retargeting

Toronto, Ontario, Canada

Owning the P&L and budget, developed brand/marketing strategy including annual marketing & communication plan, annual planning process, and new product launches & commercialization, in collaboration with cross-functional/global teams, and media/PR agencies Managing P&Ls, led a $2MM launch of Ferragamo, Nautica, Timex Boutique, and Versace in the Canadian market

Managing a $250MM Personal Systems portfolio and a $3.5MM budget, elevated HP’s presence in the premium market (+1.5% Market Share), with new product innovations and a 360-degree integrated marketing campaign, largely social media (organic, paid), influencer, digital display, mobile, PR, Out of Home, charity partnership & retail activation Incorporating demand generation tactics, introduced and led innovative local events (Toronto Fashion Week sponsorship, University/Mall Tours, CNE Innovation Garage) that expanded reach to new consumer target; a significant win for the Canadian market Worldwide recognition by senior leadership for OOH execution that exemplified innovative and transformational thinking

Toronto, Canada Area

Led the development and execution of the marketing & communication strategy that included a comprehensive, integrated campaign, social media strategy, and website management to attract new, while retaining current/lapsed customers for the Ontario Lottery, working with donors, sponsors, and partners. Led the creative development process, from brief, copy, and content to production.  Optimizing in-campaign insights and competitive activity, successfully planned, launched, and executed a campaign, driven largely by segmented, targeted E mail /direct mail, display advertising, mobile, newspaper, OOH, radio, TV, and PR, achieving forecast and target Led the development of a new website including design, content, and testing /optimizing of sales & and order sites

Mississauga, Ontario

A newly developed role, defined and led brand strategy and annual marketing plan for Walmart’s Health, Wellness, & Beauty Private Label Brands, spanning 35 categories and over 900 SKU, $150MM POS, in collaboration with merchants, cross-functional teams, vendors, and external agencies; managed internal and external communications. Developed an annual and three-year marketing plan, a three-tier pricing portfolio strategy, a portfolio repackaging, and a clearly defined brand architecture & brand style guide; increased brand awareness +5%, sales +9%, +1.4 market penetration Leveraging sales, and category/competitive/ shopper/consumer insights, identified fact-based opportunities which resulted in efficient assortment and new product innovations; developed GTM strategy for new product innovations launches Introduced many firsts for the brand: demos/sampling programs, pharmacy program, WM magazine, PR events, dedicated endcap; streamlined and elevated shopper marketing programs & processes, increasing brand and category sales (avg lift 144%) Spearheaded project to get EQUATE and PARENT CHOICE products on walmart.ca; developed content and maintained website

Developed and flawlessly executed EA’s local long-term/annual brand strategies and marketing programs for Anti-Aging Skincare and Color categories. Brands: Prevage, Ceramide, Elizabeth ArdenManaged financial operations (P&L, Budget, DME) and coached a Marketing CoordinatorInitiated, communicated, and led the business planning process for new product launches, including GSV forecast by retailer Developed customer-centric plans and marketing programsSpearheaded development and implementation of all local marketing programs, communication, and sales tools Over-achieved Skincare and Color plan by +20%, posting double-digit growth; +5% above plan with +8% growth on Eight Hour Directed Launch & Sustain plans for breakthrough Anti-Aging innovations and renovations, development of a master brand, and commercialization of new Foundation and Eye Shadow line-up

Optimized brand strategies for OTC (Buckley’s, NeoCitran, Otrivin, Triaminic) by leveraging the external voice of the customer and executed customer and channel plans with excellenceLed commercialization of new product launches; developed customer-centric “go to market” strategies/presentations/toolValidated Sales Forecast and represented Sales in the monthly Consensus meetingLed monthly Business & Category Reviews at S&OP Received Impact Award for best New Product Launch in 2008, making Buckley’s the #1 brand in Cough Cold Developed sales fundamentals and KPIs across 4Ps by customer, utilizing category management principles  Developed annual business plans at customer level; Revamped forecasting process to improve consistency and accuracy Developed shopper driven Display, Special Pack, Promotional and Merchandising/Shelving strategies by customer

Developed Gum/Mint go-to-market customer and channel strategies that aligned to brand strategy; identified and utilized shopper insights to capture the shopper in-store at the Point of Buying Developed and communicated selling strategy (4Ps) and annual plans with a category management approach Successfully commercialized gum & mint innovations (22+ skus), driving over $65M, contributing to making Trident the #1 Gum brand  Led cross-functional teams in “best-in-class” launch of a new $22M brand, Stride, securing early-to-market participation listings in 90% of accounts in record time Informally assumed the role of Customer and Category Planning Manager, supervising a Customer Marketer and analystPoint of Buying Shopper Marketing training

Provided category management support to Sales team across key retailers; Identified opportunities through in-depth analysis and fact-based selling approach across 4Ps, utilizing category and shopper insights. Led monthly business & category reviews at S&OP. Managed, generated, and led monthly Demand Plan Created and presented gold standard planograms, resulting in significant share of shelf increase and premium shelf positioning Developed customer and company scorecards, later adopted company-wide to track performance measures  Improved the Demand Planning process and improved Forecast Accuracy to meet target  Designed Special Pack Grid to track progress of account-specific promotions, resulting in improved Forecast AccuracyCategories: APDEO, Blades & Razor, Shave Prep, Batteries, Oral CareCategory Development Manager - Wal-Mart, Zellers, SDM, LCL, Katz, CostcoDemand Planner - Personal Care, Blades & Razer, Oral CareAccounting Supervisor - Duracell

Cga, Finance

Ba, Finance, Psychology