Natasha Ramjohn-Mohan, B.A., Cga

Natasha Ramjohn-Mohan, B.A., Cga Email and Phone Number

Brand Management & Marketing Communications Professional @ Outlook Eyewear Canada
mississauga, ontario, canada
Natasha Ramjohn-Mohan, B.A., Cga's Location
Greater Toronto Area, Canada, Canada
About Natasha Ramjohn-Mohan, B.A., Cga

Natasha is a talented Marketing and Sales professional with progressive experience and a proven track record of managing brand P&Ls, and driving brand growth, brand loyalty, and market share through the development and execution of annual/long-term marketing and communication strategy, with an integrated 360-degree omnichannel marketing approach that enhances the customer experience. She offers extensive experience in leading and developing data-driven campaigns with a strong digital focus and end-to-end management. With an extensive background in new product innovations and commercialization, along with P&L management, she has successfully launched strong, global brands by developing and executing localized brand strategy in the Canadian marketplace, working in conjunction with global brand teams. Seasoned shopper and trade marketer, with a strong understanding of the retail landscape, she is quite adept at working collaboratively with cross-functional teams and retailers in the development of go-to-market trade strategies as well as customized in-store & online retail marketing plans by channel/region/retailer. Her cross-functional background allows her to wear many hats and is very hands-on. Portfolio: Natasha offers a diverse background in tier-one Retail and Consumer Packaged Goods organizations, Heart & Stroke Foundation, and most recently, one of the largest chamber of commerce, Toronto Region Board of Trade’s World Trade Centre. Areas of Expertise:Brand Management (Brand Building, Brand Strategy) • Marketing Strategy • P&L • Multi-Channel Marketing Communication • Digital Strategy • Social Media •Traditional Marketing • Content & Creative Development • Public Relations • Event & Campaign Planning/Management • Sponsorship • New Product Launches & Commercialization • Go-To-Market Strategies • Category Management • Merchandising/Collateral • Customer/Trade Marketing • Retail Marketing • E-commerceTechnical Proficiency: Analytics, including Google • Forecasting • Budgeting • Finance • AC Nielsen • NPD • Retail Link • Consumer Research • Category Development Management

Natasha Ramjohn-Mohan, B.A., Cga's Current Company Details
Outlook Eyewear Canada

Outlook Eyewear Canada

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Brand Management & Marketing Communications Professional
mississauga, ontario, canada
Website:
outlookeyewear.ca
Employees:
15
Natasha Ramjohn-Mohan, B.A., Cga Work Experience Details
  • Outlook Eyewear Canada
    Senior Brand/Business Development Manager
    Outlook Eyewear Canada 2023 - Present
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  • Fbw+ : Brand Management, Integrated Marketing Consulting
    Marketing Consultant, Freelance
    Fbw+ : Brand Management, Integrated Marketing Consulting 2015 - Present
    Toronto, Canada Area
    I offer a broad spectrum of Marketing and Sales services with an analytical and integrated marketing approach. Whether on a project/short/medium-term basis, whether contract or consulting, whether working with a small or large budget, be it a simple event or a comprehensive brand strategy or marketing campaign, FBW+ can meet your needs.
  • Henkel
    Senior Brand Manager - Contract
    Henkel 2021 - 2022
    Toronto, Ontario, Canada
    Strategic Lead reporting to the GM and key liaison with Global HQ on brand planning, innovation, and communication. Accountable for $44MM Bodycare business, Dial brand, ($2.0MM Budget), with full P&L and portfolio responsibility including, localized communication and brand strategy, customer strategy, shopper marketing, VBB/annual planning, end-to-end marketing plans, monthly POS/Market Share tracking, product management, and NPI development/ commercialization, leading an Associated Brand Manager and a Marketing Intern*NOTE: Entire Canadian Beauty Consumer Marketing team, including myself, was transitioned out of the organization Mar 2022
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  • Toronto Region Board Of Trade
    Brand Manager, World Trade Centre Toronto
    Toronto Region Board Of Trade Nov 2019 - Dec 2020
    Toronto, Ontario, Canada
    Within budget ($300M), successfully developed and led a marketing and communication strategy that generated leads and attracted and converted new customers for TAP (Trade Acceleration Program), in collaboration with partners, cross-functional teams, and agencies. In collaboration with the Comms team and graphic agency, developed social media and PR strategy including copy/content development for all assets. Spearheaded a brand redesign, brand blueprint, and brand guidelines. Achieved 100% national roll-out by providing customized solutions to ensure compliance and brand consistency across all touchpoints Managing agency partners and media buying, led the planning and execution of a funnel-based, data-driven, digital media (social, display, SEO) campaign, including brief, media buying, asset/copy development, creative approval, KPIs, and performance reporting which resulted in increased brand awareness (21M Impressions) and the highest site visits ever  Led the re-design of the TAP website including layout, copy, and functionality, incorporating optimization/tracking/retargeting
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  • Timex Group
    Brand Manager
    Timex Group Oct 2017 - May 2018
    Toronto, Ontario, Canada
    Owning the P&L and budget, developed brand/marketing strategy including annual marketing & communication plan, annual planning process, and new product launches & commercialization, in collaboration with cross-functional/global teams, and media/PR agencies Managing P&Ls, led a $2MM launch of Ferragamo, Nautica, Timex Boutique, and Versace in the Canadian market
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  • Hp
    Regional Marketing & Campaign Manager
    Hp 2016 - 2017
    Managing a $250MM Personal Systems portfolio and a $3.5MM budget, elevated HP’s presence in the premium market (+1.5% Market Share), with new product innovations and a 360-degree integrated marketing campaign, largely social media (organic, paid), influencer, digital display, mobile, PR, Out of Home, charity partnership & retail activation Incorporating demand generation tactics, introduced and led innovative local events (Toronto Fashion Week sponsorship, University/Mall Tours, CNE Innovation Garage) that expanded reach to new consumer target; a significant win for the Canadian market Worldwide recognition by senior leadership for OOH execution that exemplified innovative and transformational thinking
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  • Heart & Stroke
    Brand Manager (Contract)
    Heart & Stroke 2014 - May 2015
    Toronto, Canada Area
    Led the development and execution of the marketing & communication strategy that included a comprehensive, integrated campaign, social media strategy, and website management to attract new, while retaining current/lapsed customers for the Ontario Lottery, working with donors, sponsors, and partners. Led the creative development process, from brief, copy, and content to production.  Optimizing in-campaign insights and competitive activity, successfully planned, launched, and executed a campaign, driven largely by segmented, targeted E mail /direct mail, display advertising, mobile, newspaper, OOH, radio, TV, and PR, achieving forecast and target Led the development of a new website including design, content, and testing /optimizing of sales & and order sites
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  • Walmart Canada
    Brand Manager (Contract)
    Walmart Canada 2012 - 2013
    Mississauga, Ontario
    A newly developed role, defined and led brand strategy and annual marketing plan for Walmart’s Health, Wellness, & Beauty Private Label Brands, spanning 35 categories and over 900 SKU, $150MM POS, in collaboration with merchants, cross-functional teams, vendors, and external agencies; managed internal and external communications. Developed an annual and three-year marketing plan, a three-tier pricing portfolio strategy, a portfolio repackaging, and a clearly defined brand architecture & brand style guide; increased brand awareness +5%, sales +9%, +1.4 market penetration Leveraging sales, and category/competitive/ shopper/consumer insights, identified fact-based opportunities which resulted in efficient assortment and new product innovations; developed GTM strategy for new product innovations launches Introduced many firsts for the brand: demos/sampling programs, pharmacy program, WM magazine, PR events, dedicated endcap; streamlined and elevated shopper marketing programs & processes, increasing brand and category sales (avg lift 144%) Spearheaded project to get EQUATE and PARENT CHOICE products on walmart.ca; developed content and maintained website
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  • Elizabeth Arden
    Brand & Customer Marketing Manager
    Elizabeth Arden 2010 - 2012
    Developed and flawlessly executed EA’s local long-term/annual brand strategies and marketing programs for Anti-Aging Skincare and Color categories. Brands: Prevage, Ceramide, Elizabeth ArdenManaged financial operations (P&L, Budget, DME) and coached a Marketing CoordinatorInitiated, communicated, and led the business planning process for new product launches, including GSV forecast by retailer Developed customer-centric plans and marketing programsSpearheaded development and implementation of all local marketing programs, communication, and sales tools Over-achieved Skincare and Color plan by +20%, posting double-digit growth; +5% above plan with +8% growth on Eight Hour Directed Launch & Sustain plans for breakthrough Anti-Aging innovations and renovations, development of a master brand, and commercialization of new Foundation and Eye Shadow line-up
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  • Novartis Consumer Health
    Sales & Customer Strategy Manager
    Novartis Consumer Health 2008 - 2010
    Optimized brand strategies for OTC (Buckley’s, NeoCitran, Otrivin, Triaminic) by leveraging the external voice of the customer and executed customer and channel plans with excellenceLed commercialization of new product launches; developed customer-centric “go to market” strategies/presentations/toolValidated Sales Forecast and represented Sales in the monthly Consensus meetingLed monthly Business & Category Reviews at S&OP Received Impact Award for best New Product Launch in 2008, making Buckley’s the #1 brand in Cough Cold Developed sales fundamentals and KPIs across 4Ps by customer, utilizing category management principles  Developed annual business plans at customer level; Revamped forecasting process to improve consistency and accuracy Developed shopper driven Display, Special Pack, Promotional and Merchandising/Shelving strategies by customer
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  • Cadbury Schweppes Americas Confectionery
    Customer /Trade Marketing Manager
    Cadbury Schweppes Americas Confectionery 2006 - 2008
    Developed Gum/Mint go-to-market customer and channel strategies that aligned to brand strategy; identified and utilized shopper insights to capture the shopper in-store at the Point of Buying Developed and communicated selling strategy (4Ps) and annual plans with a category management approach Successfully commercialized gum & mint innovations (22+ skus), driving over $65M, contributing to making Trident the #1 Gum brand  Led cross-functional teams in “best-in-class” launch of a new $22M brand, Stride, securing early-to-market participation listings in 90% of accounts in record time Informally assumed the role of Customer and Category Planning Manager, supervising a Customer Marketer and analystPoint of Buying Shopper Marketing training
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  • Gillette
    Category Development Manager; Demand Planning Manager
    Gillette 2003 - 2006
    Provided category management support to Sales team across key retailers; Identified opportunities through in-depth analysis and fact-based selling approach across 4Ps, utilizing category and shopper insights. Led monthly business & category reviews at S&OP. Managed, generated, and led monthly Demand Plan Created and presented gold standard planograms, resulting in significant share of shelf increase and premium shelf positioning Developed customer and company scorecards, later adopted company-wide to track performance measures  Improved the Demand Planning process and improved Forecast Accuracy to meet target  Designed Special Pack Grid to track progress of account-specific promotions, resulting in improved Forecast AccuracyCategories: APDEO, Blades & Razor, Shave Prep, Batteries, Oral CareCategory Development Manager - Wal-Mart, Zellers, SDM, LCL, Katz, CostcoDemand Planner - Personal Care, Blades & Razer, Oral CareAccounting Supervisor - Duracell
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Natasha Ramjohn-Mohan, B.A., Cga Education Details

  • Certified General Accountants Assoc.
    Certified General Accountants Assoc.
    Finance
  • University Of Toronto
    University Of Toronto
    Finance, Psychology

Frequently Asked Questions about Natasha Ramjohn-Mohan, B.A., Cga

What company does Natasha Ramjohn-Mohan, B.A., Cga work for?

Natasha Ramjohn-Mohan, B.A., Cga works for Outlook Eyewear Canada

What is Natasha Ramjohn-Mohan, B.A., Cga's role at the current company?

Natasha Ramjohn-Mohan, B.A., Cga's current role is Brand Management & Marketing Communications Professional.

What schools did Natasha Ramjohn-Mohan, B.A., Cga attend?

Natasha Ramjohn-Mohan, B.A., Cga attended Certified General Accountants Assoc., University Of Toronto.

Who are Natasha Ramjohn-Mohan, B.A., Cga's colleagues?

Natasha Ramjohn-Mohan, B.A., Cga's colleagues are Maddyson Obukuro, Debbie Hanes, Robbie Owen, Jonathan Mattheys, Garreffa Garreffa, Sydney Ross, Jade Joseph.

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