Natasha Repko Email & Phone Number

Barcelona, Ct, Es

Budapest, Hungary

P&G Business Director & Pfizer Production Engagement Lead, Publicis Groupe Hungary1. Production Engagement Lead | Pfizer Colab• Implemented Production HUB Model: Led the establishment and management of a unique production stream model within the EMEA Cluster, overseeing production across 15 countries.• Led Cross-Functional Collaboration: Acted as the key liaison between Pfizer Brand teams, creative agencies, and media partners, ensuring smooth operations via the centralized Production HUB.• Optimized Processes: Developed and enforced processes for project timelines, budget, and quality control, to meet Pfizer’s standards.• Oversight & Supervision: Directed regional production, aligning local and global objectives.• Asset Development: Managed the adaptation & localization of global assets, including video, printed materials, and any digital through the Production HUB.2. Business Director | P&G, Oral-B, SanofiOral-B Account• Established a High-Value Account: Launched and led one of the agency's largest accounts. • Built and led 2 teams to manage digital toolkits for EU5 markets.• Implemented a New Op. Model for 5EU Markets: Pioneered the creation and implementation of a tailored model for 5EU markets, effectively addressing global and local market needs.• Scope Management: Adapted the scope based on real-time needs, achieving successful scope lock for the second year. Facilitated collaboration between global and regional teams.P&G Account • Digital Production Streams: Seamlessly integrated into the existing new bus team major digital campaigns for iconic brands: Gillette, Pampers and other.Sanofi Account• Successfully set up and led the account management processes for all Sanofi brands for digital strategy and content creation initiatives.

Moscow City, Russia

* Lead the Philips division for the following categories: Health with CT, MRI, Cardiology; IQ brands, Male grooming, Brushes, Female depilation, Avent

Russia, Moscow

* Built and lead the agency side hub to drive the Durex brand for Europe, North America, Russia and Australia - Responsible for the development and implementation of the global strategy and communication for Durex brand and its products. - Created, developed and implemented, with partners, Durex Brand digital campaigns: Facebook, Google, Instagram and others.- Lead the development of Durex's new main concept along with its creative ideas.- Development of tool kits for countries for campaigns’ launches.* Built a groundbreaking strategic partnership with Reckitt Benckiser resulting in the responsibility of managing over a dozen of Reckitt Benckiser’s house hold and health care brands.* Built ground-breaking strategic partnership with Sandoz, with integration of marketing campaigns for brands: Linex, Bronchomunal, Baneocin, Exoderil, Ketonal, ACC* Manage groups of clients for multinational brands to include Merck, Pfizer and Mondelez (Kraft Foods).* Develop brand identity, television and communication strategies for a multitude of international products.

Russia, Moscow

* Lead the In-Store Management team, developing brand zones for key accounts, federal chains and POP strategy for all categories.* Managed the BTL team and developed BTL activities and events for all categories with biggest retails in Russia and becoming benchmarks market for LG.

Russia, Moscow

* Employed a multi-level marketing strategy to reshape existing book of business and expand business relationships resulting in the company’s profitability within two years of tenure.* Developed and expandeded client relationship strategies resulting in a seven hundred percent overall increase in the number of major corporate accounts to include P&G (all categories), Diageo, Novartis, KraftFoods, Bosch, Bostik, Coca-Cola, Bely Veter digital store, Samsung and Alfa-Bank.* Utilized business conferences and print media to establish and shape Public Relations strategy.* Managed new and start-up business development pocesses and activies for the Russian division.

Russia, Moscow

Senior Account Manager. General Motors, Chevrolet * Leveraged business development network, local clients and the global team to restructure media campaigns for Chevrolet, resulting in the local consolidation of the TV marketing campaign, maintaining quality and cutting development costs.* Managed a cross-functional team of market research and media development professionals producing TV commercials and photo shoots for the four main Chevrolet models, contributing to the Chevrolet “Aveo” becoming the top selling model on the Russian market.* Managed business development strategies for the General Motors Chevrolet account.Account Manager. British American Tobacco, KENT Brands * Evaluated new opportunities in the domestic and international markets and engineered entry strategies for new target markets.* Constructed and managed online presence, advertising and public awareness campaigns and launched upgraded versions of the official KENT website.* Launched new product lines and managed the relaunch of several existing products.* Developed strategic input for TTL campaigns.* Organized business development conferences for British American Tobacco.* Analyzed annual brand planning strategies and local scope of work.

Russia, Moscow

* Integral part of the team that developed and won the METRO Cash & Carry account.* Responsible for positioning GM’s HUMMER brands across the Russian market.

Moscow City, Russia

Moscow City, Russia

Ma, Economics

Economics Department, Programming

Education record