Natasha Samsonova Email & Phone Number

Winnipeg, Mb, Ca

Winnipeg, Canada Area

• Monitored external factors such as economic, demographic, and regulatory changes, providing insights that could impact strategic decisions. Maintained connections with professional associations and research organizations to stay updated on industry trends.• Conducted market analyses to assess new or existing program concepts, determining fit and viability by defining research approaches, scope, and timelines. Gathered data from external and internal sources on industry trends, target audiences, job market conditions, and the competitive landscape.• Performed desk research, identified unique selling propositions, and recommended promotional strategies to inform the program development team. Contributed opportunity analysis content to business case documents for new or revised programs.• Led consultations with industry experts, including developing questionnaires, conducting interviews, managing data collection, and preparing detailed market research reports with actionable recommendations.• Analyzed labour market trends to provide insights for decision-making, managing relationships with external labour market analytics providers.• Designed reports and data visualizations that presented complex information in an accessible format, supporting Executive and Extended Education units in making informed strategic decisions.• Offered data-driven recommendations to guide decisions on expanding the division's reach and revenue streams.• Led a strategic change management initiative, overhauling outdated dashboard systems, reducing redundant reports by 50%, and improving consistency in data presentation. Ensured successful adoption of new processes through ongoing project monitoring.Support Staff Representative on the Extended Education Council (2021–2023) and am currently a Support Staff Representative on the Research Communication Committee.

Winnipeg, Manitoba, Canada

Networking 101Intercultural CommunicationPresentation Skills Elicitation and Collaboration

• Managed the full cycle of a research project, from proposal writing and budgeting, methodology development, project set-up and coordination, and data checking to report writing and presentation to clients, providing strategic recommendations and actionable insights.• Translated market research materials between Russian, Ukrainian, and English, ensuring accuracy and cultural relevance.

Ukraine

• Performed all kinds of tracking and ad-hoc research projects such as tests of creative concepts, price studies, evaluation of new brand concepts and post-launch tests, usage and attitude studies, and segmentations. Implement prescription tracking programs for OTC brands.• Monitored approved Key Performance Indicators (KPIs) on a weekly, monthly, and quarterly basis. Through analysis, identified trends as well as suggested steps to improve results when warranted.• Participated in the launch of a new diabetes drug, focusing on addressing resistance to change among endocrinologists to ensure smooth adoption and integration within the market.• Provide analysis and insight on marketing program performance, writing and presenting reports to the stakeholders. Together with the marketing team, developed and presented strategic business plans.

Ukraine

• Managed the full cycle of a research project from proposal writing & data acquisition costing, instrument development, project set-up and coordination, data checking, and analysis to report delivery and findings presented to clients. • Held responsibility for developing long-term relationships with British American Tobacco Ukraine, connected with key business executives and stakeholders, and collaborated with cross-functional teams to ensure the timely and successful fulfillment of business needs.• Led the local mystery shopping program (service quality monitoring and customer satisfaction surveys) for McDonald's. Provided analysis and insight on marketing program performance

Ukraine

Top clients:• BAT Ukraine• McDonald's• Tetra Pack

Master'S Degree, Social Work

Certificate In Business Analysis

Including the following electives - The Practice of Change Management, Project Management (PMI methodology), Business Process Modelling &.

Summer Institute For Literacy In Indigenous Content

Academic Certificate In Business Analysis