For the past 25 years I’ve lived at the forefront of innovation in Insights & Analytics from spearheading social listening as a method to injecting digital behavior into journey mapping to building next gen ad targeting models. My journey spans start-ups to global insights agencies, building analyst teams to divisions with product commercialization always at the core.My career spans several P&L management roles building research divisions / digital solutions and leading Insights teams in professional services organizations. Motivational leader with extensive experience in both restructuring and reconfiguring Insights services models & teams to scale growth and increase competitive advantage. 15 years in senior leadership roles leading transformation initiatives across services portfolios at Global Consumer Intelligence organizations. Relentless client focus delivering high-impact analytics with provocative insights that lead to better business outcomes.
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Managing PartnerSocial Lens ResearchNew York, Ny, Us
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PrincipalIntellogue Ddw Feb 2024 - PresentGrowth strategist and product accelerator for Consumer Insights / Data Analytics organizations and Brands.Real-time market and individual data signals powered by AI are invaluable to Marketing, Insights, and Analytics leaders. But without mechanisms to curate and embed this intelligence across core stakeholders can lead to data overload resulting in inaction.I partner with companies to translate Insights and Analytics solutions into leapfrog strategies for their clients through refining buyer personas, developing outcome-based product positioning and codifying a narrative that makes the data indispensable. -
Growth And Innovation LeadSocial Lens Research Aug 2024 - PresentWashington, Dc, Us
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Strategic AdvisorViableview Feb 2024 - PresentDover, Delaware, Us -
Board And Executive Committee Member (Secretary)Ps21: Performance Spaces For The 21St Century May 2022 - PresentChatham, Ny, Us -
Strategy And Development AdvisorElement54 Mar 2024 - Sep 2024Montreal, Quebec, Ca -
Senior Vice President, Tracking & MeasurementMaterial Sep 2021 - Feb 2024Los Angeles, California, UsDivision head of global Brand and CX Measurement business overseeing 30+ multimillion dollar programs across Technology, Retail, Financial Services and Consumer sectorsLeader of services model transformation to synthesize Insights + Action across Analytics, Experience / Service Design, Brand Design and MeasurementArchitecting company strategy to build connected measurement systems that consider each element of a customer experience ecosystem, powered by analytics to anticipate, and adapt to the consumer -
Executive Vice President - Strategy And Product InnovationGfk Feb 2018 - Sep 2021Nuremberg, Bavaria, DeIdentify and deliver big impact opportunities that yield growth in strategic accounts and profit margin improvement through data monetization, white space opportunities and driving efficiencies across North America product portfolioLead product innovation in U.S. including the creation and accelerated roll-out of digitized, client-centric, scalable solutions Oversee innovation and commercialization of data partner-enabled solutions through detection of market opportunities to create value in the U.S. and then scale to other markets -
Executive Vice President - Digital ExperiencesGfk Nov 2012 - Jan 2018Nuremberg, Bavaria, DeLed cross-functional team of sales and researchers to build digital research and data integration business across solution groups to expand client buyer groups and eliminate data siloes across client organizationsConsulted with clients to optimize customer experience touch points and gain richer insight into target audiencesDeveloped marketing research models that align traditional and digital techniques to inform marketing and market decisions
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Vice President, Professional ServicesVisible Technologies 2012 - Nov 2012Bellevue, Wa, UsVisible spun out of Kantar in April 2012. Led professional services business across research / analytics and client servicesDeveloped and executed services delivery framework encompassing global, scalable solutions that spanned monitoring, measurement, insight and customer engagementDesigned enterprise and partner Social Media research solutions providing strategic and tactical application across function: Product Development, Consumer Insight, Brand Management / Marketing, Corporate Communications -
Vice President, Insight And Business DevelopmentKantar 2008 - 2012London, GbLed professional services division (Insight Practice) of Kantar Social Media division comprising Business Analyst, Linguistic Analyst and Content Analyst teamsDeveloped and sold strategic partnerships across Kantar operating companies through an integrated SaaS platform, and research models that span digital and traditional techniques.Designed enterprise and partner Social Media research solutions providing strategic and tactical application across function: Product Development, Consumer Insight, Brand Management / Marketing, Corporate Communications -
Managing DirectorRf|Binder 2001 - 2007New York, New York, UsManaged team of research strategists with coordination of all department initiatives and operationsDeveloped customized research and campaign measurement solutions to drive client communication strategiesProvided clients competitive intelligence, media analysis, trend forecasting and primary research services -
Senior Research AnalystRuder Finn 1999 - 2001New York, Ny, UsEmployed media intelligence technology to understand coverage trends, forecast future needs and develop client media plans and crisis communication strategiesMonitored and analyze industry-specific issues and trends affecting clients; synthesize information for the creation of daily and weekly reports
Natasha Stevens Education Details
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Columbia UniversityOrganizational Psychology -
University Of MichiganPsychology
Frequently Asked Questions about Natasha Stevens
What company does Natasha Stevens work for?
Natasha Stevens works for Social Lens Research
What is Natasha Stevens's role at the current company?
Natasha Stevens's current role is Managing Partner.
What schools did Natasha Stevens attend?
Natasha Stevens attended Columbia University, University Of Michigan.
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