Unlocking data - understanding, strategy, new capabilities & activation | Commercial Lead | UN Women UK Delegate

Senior Strategic planner working across both commercial and not for profit clients. Integrated experience from traditional direct marketing to an extensive experience of digital. Team management and development experience.

Over the last two years I have secured a win at NMA 2009 awards and a Gold at the 2010 ISP awards for best use of email. I have spoken on Email Best Practice at IDM / DMA digital marketing events, secured several new high income clients and organically grown key accounts within my current agency.I am one of the two senior positions heading up the client services department and so am responsible for half the agency’s income. As well as a client service team, I also manage the digital… Show more Over the last two years I have secured a win at NMA 2009 awards and a Gold at the 2010 ISP awards for best use of email. I have spoken on Email Best Practice at IDM / DMA digital marketing events, secured several new high income clients and organically grown key accounts within my current agency.I am one of the two senior positions heading up the client services department and so am responsible for half the agency’s income. As well as a client service team, I also manage the digital team. Skill set summary:- CRM strategy and delivery (both on and offline)- Best practice through all channels to achieve optimal response- Optimisation in key digital areas: accessibility, visibility and usability - Applying direct response techniques to digital channels to maximise ROI- Social media strategy and application- Microsite, applications and iPhone app build management- Proven new business record Show less