Natasha Borders Email & Phone Number

San Carlos, CA, US

Saint-Mandé, Île-de-France, FR

- Leading a team of analysts and collaborating with Data Science to produce marketing analytics tools for the team's predictive analytics work - Supporting multiple brands in pre- and post-launch with analytics, and timely insights, advising on best practices - Evaluating the impact of marketing campaigns for CRM, Paid Media, Content Creators, and others.

Saint-Mandé, Île-de-France, FR

- Drove marketing analytic insights for all pre-launch activities for multiple brands - Automated the CRM analytics process to simplify decision-making and A/B testing process - Mentored the team in delivering timely and actionable results to numerous stakeholders - Delivered analyses and insights that lead to informed decisions - Built analyses.

Saint-Mandé, Île-de-France, FR

- Responsible for analyzing all Free to Play pre-launch campaigns and delivering insights for future launches - Analyzed all CRM campaigns using A/B testing and other statistical analysis techniques - Performed and delivered in-depth analyses of marketing activities across titles Partner with the media team, the CRM team, and the brand team to ensure best.

Canada And USA, CA

Find my mentor page here: https://mentors.sharpestminds.com/natasha-borders-1

Waterloo, Ontario, CA

- Assisted in the creation of models to address key growth challenges such as audience segmentation.- Developed an algorithm to determine user-level revenue and cost to identify the most profitable user segments. The result of this work is used to target user acquisition efforts.- Framed and communicated analyses with a clear view of the assumptions made.

Canada And USA, CA

As a proactive participant in this prestigious mentorship program, I am collaborating with a Senior Data Scientist at Oculus to build several high quality, differentiated Tableau dashboards using datasets from Kiva and GooglePlay.

New York, NY, US

Throughout my enrollment in this 12-week immersive data science program, I have generated foundational expertise in all facets of statistics, machine learning, programming, communication, and design. My strongest contributions include conceptualizing, developing, and executing five complex, full stack analytics projects.~ Twitch Streamer Recommender.

At this position, I managed the operations and financing for an innovative studio that organizes weekend blockbuster LARP events. I was tasked with coordinating all stages of these events, from locating venues and creating marketing/promotional materials to managing relations with our vendors. By promoting through social media and google ads, I was able to.

In this role, I performed all business development services for a start-up pet care business specializing in focused support for individuals and their pets. By analyzing and forecasting key industry trends, I developed and established a strategic company direction. My responsibilities included comprehensive oversight of all operations, finances, client.

US

At this position, I was tasked with synthesizing complex research findings into detailed analytical reports, serving a diverse and high-profile client base. I consistently maintained open channels of communication with all internal and external teams to deliver data-driven insight and actionable recommendations regarding strategic marketing and development.

US

• Conducted extensive competitive research using company tools and online resources
• Analyzed marketplace and evaluated competitive landscape for Strategic Business Unit
• Created three major competitive tools to facilitate the sales process and serve as the corporate library of competitive information
• Collaborated with cross-functional teams to ensure tools are properly maintained

New Albany, OH, US

• Populated the undeveloped nxtCONCEPTS.com website with over 180 articles
• Led to a 40% increase in overall web traffic, a 29% increase in internal nxtCONCEPTS.com traffic
• Created and maintained nxtCONCEPTS “How-To” blog for clients to learn about blogging. Included over 20 posts, numerous articles, and links to other blogs
• Achieved full manager rights to nxtCONCEPTS.com and major client’s website to make changes without prior editing approval
• Granted the opportunity to independently select and post articles, based on prior performance

• Led 1000+ person survey for non-profit arts organization proposal Resulted in the construction of a new arts facility
• Analyzed and summarized secondary research for numerous proposals
• Managed 100+ databases, tables, and graphics for ongoing analysis and research
• Synthesized demographics and demand data and provided insight and recommendations

Mba, Brand Management

Ba, Economics Management