Creating visual identities for the small business owner, Not Ugly specialist in stunning branding and web products that make a stellar first impression.

Plans and develops strategy framework to create compelling content deliverables for market leading companies. Uses data and research to shape narratives and create engaging experiences for the CDJ. Manages writers, designers and other contractors to produce quality content that reflect branding values, style guidelines and meet business objectives. Works closely with teams across the organization.

Develops strategic marketing, content and branding initiatives for the college. Oversees all marketing campaigns, from paid search to radio. Manages budget and partnered projects with outside vendors, including creative agencies, videographers, photographers and web developers. Currently project managing website redesign.Creates editorial calendar for social media channels. Creates, manages and monitors content from contributors on campus pages. Directs and works closely with web systems specialist to update and repair existing websites. Created and manages student internship opportunities within marketing and social media.

Conducts briefs with clients, site audits, offers technical recommendations based on Google best practices and SEO keyword research. Provides site optimization and linking, measures website for ranking and performance. Writes on-page copy, manages writers providing articles for backlinking services, updates underperforming content. Participates in ongoing strategy planning and professional development.

Responsible for sourcing and writing content for The Horowhenua Chronicle newspaper and corresponding social media sites. Duties also included liaising and building relationships with the community and local district and tribal councils, contributing to creative direction and special features, acting as editor when needed, mentoring junior reporters, photography and copyediting.

Responsible for the content on the health, fitness and recreation channels. Duties included content development and management of several writers, editing and publishing online articles, photo sourcing, providing creative ideas and execution for channel growth and market data analysis. Created the company trademarked slogan, concept for online banner/direct mail campaign and produced copy for online promotions and created tip sheets for writers.