The thrill of helping challenger brands tell their stories while building their profile across North America – is what makes me tick. I see the potential of indie brands and love working with founders to transform and grow their businesses. As a communications and marketing leader, I have helped technology brands like Microsoft, Telus, and Bell Aliant tell compelling stories that established their thought leadership and expertise. I build the brand profile of tech start-ups and paved the way for their acquisition. I recently turned Skinfix Inc. – an Atlantic Canadian start-up skincare company – into a New York beauty editor favourite. I then created the PR strategy for the Skinfix launch at Sephora. Working with Microsoft Canada and Sobeys, I tapped into my relentless curiosity and creativity – creating compelling stories that built and protected their reputations. I launched BeCurious to help growing brands spread the word. I currently work with UpStreet Craft Brewing and their non-alcoholic beer brand Libra and Duckish a waterless body care company tell their story and fuel their retail expansion.
Listed skills include Media Relations, Public Relations, Social Media Marketing, Strategic Communications, and 12 others.