•Curate content for the organisation’s various social media platforms •Analyse and segmentize client and connection database based on the needs of the organisation•Develop tracking mechanisms to measure content production and impact for further optimization•Design brand campaigns and execute advertisement assignments •Manage engagement strategy with strategic stakeholders •Selected Project Experience: •Launch of Genesys Reserve – Managed media contacts and social media… Show more •Curate content for the organisation’s various social media platforms •Analyse and segmentize client and connection database based on the needs of the organisation•Develop tracking mechanisms to measure content production and impact for further optimization•Design brand campaigns and execute advertisement assignments •Manage engagement strategy with strategic stakeholders •Selected Project Experience: •Launch of Genesys Reserve – Managed media contacts and social media outreach Show less

• Assisted in developing and implementing client digital marketing strategies • Optimised client social media performance through market research and data analysis • Updated the organisation’s knowledge hub by mapping industry trends and digital marketing best practices• Actively used social media management tools and analytics platforms to enhance the organisation’s impact