Natasha Ratcliffe

Natasha Ratcliffe Email and Phone Number

Marketing Manager at THE RIVERS C OF E MULTI ACADEMY TRUST @ THE RIVERS C OF E MULTI ACADEMY TRUST
Natasha Ratcliffe's Location
Worcestershire, England, United Kingdom, United Kingdom
Natasha Ratcliffe's Contact Details

Natasha Ratcliffe personal email

n/a
About Natasha Ratcliffe

I love marketing and keep audience needs and positive outcomes for children at the heart of all I do. I and am extremely self-motivated and set myself goals to achieve and aim to continuously learn, challenge and improve.My strengths are:• generating brand awareness and increasing customer engagement• analysing insight • creating effective messaging • standardising production of marketing materials to improve quality • optimising the website to improve the customer journey• understanding business and stakeholder needs

Natasha Ratcliffe's Current Company Details
THE RIVERS C OF E MULTI ACADEMY TRUST

The Rivers C Of E Multi Academy Trust

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Marketing Manager at THE RIVERS C OF E MULTI ACADEMY TRUST
Natasha Ratcliffe Work Experience Details
  • The Rivers C Of E Multi Academy Trust
    Marketing Manager
    The Rivers C Of E Multi Academy Trust Apr 2021 - Present
    Worcester, England, United Kingdom
    Planning and implementing marketing activity to grow the trusts brand and engage with prospective parents, pupils and staff.
  • Worcestershire Children First
    Marketing Executive
    Worcestershire Children First Jun 2020 - Apr 2021
  • Babcock Education
    Marketing Executive
    Babcock Education Sep 2015 - May 2020
    Worcester, United Kingdom
    Market research and strategy development Devising and project managing a multi-channel marketing and campaign plan, that expands customer base and traded revenue, as well as supporting an education contract with Worcestershire County Council.Improving branding and creative look of collateral, digital communications and web platforms, ensuring messaging is consistent and on-brand. Working with design and digital agencies to maximise brand presenceCreating education-related content and key messaging for marketing collateral, service directories, e-newsletters, press releases, award entries, videos, email campaigns, landing pages, website content, social and internal communicationsExpanding customer reach/interest through events and digital marketing activities; including the use of email, social media, landing pages, organic search and inbound content marketing including webinars and white papers.Managing marketing-related GDPR compliance to ensure consent and data managementProviding marketing support for education bids and collaborative communication activities with joint venture partner Web development and staff training on the CMS
  • Kimal Plc
    Marketing Executive
    Kimal Plc Apr 2011 - Sep 2015
    Droitwich
    Production of marketing materials - catalogues, product brochuresPR - press releases, monitoring news, editor of newsletterSupport Product Managers & Sales in launch of new products Graphic design.Database marketing Email marketingDevelopment of new mediaCampaign/special project evaluations and market research.Management of corporate websiteLiaise with external design agencies.Assistance in the development & management of UK & international Company conferences, both internal & external.
  • Worcester College Of Technology
    Marketing Officer
    Worcester College Of Technology Nov 2006 - May 2011
    • Write content on an ongoing basis for website, press releases, newsletters, product & service guides, e-mail campaigns, case studies and social media.• Update and maintain company website through content management system.• Co-ordination of events such as graduation and open days (average 1000 attendance)• Attending external events to promote the College and services.• Conducting and reporting on market research and monitoring marketing effectiveness.• Work with web developer to improve Search Engine Optimisation and conversion of visitors to enquiries.• Work with design team to produce artwork for e-newsletters and marketing materials.• Building relations with internal & external stakeholders • Direct marketing - post, email, SMS (approx,13000 contacts)• Public speaking• Developing marketing strategy and action planning in line with business objectives.• Budget monitoring (£250K – marketing budget)Achievements:•Implemented digital marketing activities into marketing strategy• Created a database of 5000 community contacts• Created and maintained college social media sites, • Development of an alumni service• Increased attendance at events and contact with schools by 65%• Increased the distribution of prospectuses by 23%
  • Chamber Of Commerce, Worcester
    Client Account Manager
    Chamber Of Commerce, Worcester Aug 2006 - Nov 2006
    Proactive recruitment and retention of members, making on average 20 calls per day. Telemarketing for training and networking events. Maintaining the customer relationship database. Membership administration and credit control. Project work: creating a direct marketing campaign to recruit new members, targeting a selection of the Chambers CRM database and sourcing from third party data. The project also involved creating the mailing piece and liaising with the marketing department to distribute the mailer through email and postal format.
  • Aiim Europe
    Membership Manager
    Aiim Europe Sep 2003 - Aug 2006
    Responsible for the direct marketing activities of the company, in order to recruit and retain members and generate delegates for training courses, seminars and events. The last direct marketing campaign I undertook helped increase attendance to the roadshow event by 24% on the previous year. During events I helped with the logistics and registration, along with promoting company services on the stand. Other activities included, maintaining the company website, creating html emails and newsletters, general administration, accounting and ensuring I worked within the marketing budget. Project manager for the Membership Service, in which I established monthly networking meetings and set up a member’s e-forum.
  • Smiths News Plc, Worcester
    Publisher Account Executive
    Smiths News Plc, Worcester Apr 2002 - Sep 2003
    Worcester, United Kingdom
    Responsible for managing new and existing copy for the publisher Comag, distributing numerous titles using the SAP database to retailers across the south west region. The role involved liaising with publishers, independent newsagents to large chain stores. As part of the customer service feature I regularly visited stores to ensure they were merchandising correctly according to agreed promotions and dealing with any queries about copy management. As account manager I produced monthly reports analysing sales and availability amongst retailers. As account manager I worked to strict deadlines to ensure on-sale dates where complied with.

Natasha Ratcliffe Skills

Email Marketing Marketing Marketing Management Marketing Strategy Direct Marketing Marketing Communications Digital Marketing New Business Development Account Management Product Marketing Crm Strategy Business Strategy Public Relations Market Research Market Planning Management Social Media

Natasha Ratcliffe Education Details

  • Birmingham City University
    Birmingham City University
    Management
  • Worcester College Of Technology, Worcester
    Worcester College Of Technology, Worcester
  • Worcester College Of Technology
    Worcester College Of Technology
    Marketing, Law, Management Information Systems; Marketing
  • Worcester College Of Technology
    Worcester College Of Technology
    Service Sector Management
  • Worcester College Of Technology
    Worcester College Of Technology
    Humanities; English Literature English

Frequently Asked Questions about Natasha Ratcliffe

What company does Natasha Ratcliffe work for?

Natasha Ratcliffe works for The Rivers C Of E Multi Academy Trust

What is Natasha Ratcliffe's role at the current company?

Natasha Ratcliffe's current role is Marketing Manager at THE RIVERS C OF E MULTI ACADEMY TRUST.

What is Natasha Ratcliffe's email address?

Natasha Ratcliffe's email address is nd****@****h.ac.uk

What schools did Natasha Ratcliffe attend?

Natasha Ratcliffe attended Birmingham City University, Worcester College Of Technology, Worcester, Worcester College Of Technology, Worcester College Of Technology, Worcester College Of Technology.

What are some of Natasha Ratcliffe's interests?

Natasha Ratcliffe has interest in Theatre And Costume, Travel, Keeping Fit.

What skills is Natasha Ratcliffe known for?

Natasha Ratcliffe has skills like Email Marketing, Marketing, Marketing Management, Marketing Strategy, Direct Marketing, Marketing Communications, Digital Marketing, New Business Development, Account Management, Product Marketing, Crm, Strategy.

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