Natasha Ratcliffe Email & Phone Number

Worcester, England, United Kingdom

Planning and implementing marketing activity to grow the trusts brand and engage with prospective parents, pupils and staff.

Worcester, United Kingdom

Market research and strategy development Devising and project managing a multi-channel marketing and campaign plan, that expands customer base and traded revenue, as well as supporting an education contract with Worcestershire County Council.Improving branding and creative look of collateral, digital communications and web platforms, ensuring messaging is consistent and on-brand. Working with design and digital agencies to maximise brand presenceCreating education-related content and key messaging for marketing collateral, service directories, e-newsletters, press releases, award entries, videos, email campaigns, landing pages, website content, social and internal communicationsExpanding customer reach/interest through events and digital marketing activities; including the use of email, social media, landing pages, organic search and inbound content marketing including webinars and white papers.Managing marketing-related GDPR compliance to ensure consent and data managementProviding marketing support for education bids and collaborative communication activities with joint venture partner Web development and staff training on the CMS

Droitwich

Production of marketing materials - catalogues, product brochuresPR - press releases, monitoring news, editor of newsletterSupport Product Managers & Sales in launch of new products Graphic design.Database marketing Email marketingDevelopment of new mediaCampaign/special project evaluations and market research.Management of corporate websiteLiaise with external design agencies.Assistance in the development & management of UK & international Company conferences, both internal & external.

• Write content on an ongoing basis for website, press releases, newsletters, product & service guides, e-mail campaigns, case studies and social media.• Update and maintain company website through content management system.• Co-ordination of events such as graduation and open days (average 1000 attendance)• Attending external events to promote the College and services.• Conducting and reporting on market research and monitoring marketing effectiveness.• Work with web developer to improve Search Engine Optimisation and conversion of visitors to enquiries.• Work with design team to produce artwork for e-newsletters and marketing materials.• Building relations with internal & external stakeholders • Direct marketing - post, email, SMS (approx,13000 contacts)• Public speaking• Developing marketing strategy and action planning in line with business objectives.• Budget monitoring (£250K – marketing budget)Achievements:•Implemented digital marketing activities into marketing strategy• Created a database of 5000 community contacts• Created and maintained college social media sites, • Development of an alumni service• Increased attendance at events and contact with schools by 65%• Increased the distribution of prospectuses by 23%

Proactive recruitment and retention of members, making on average 20 calls per day. Telemarketing for training and networking events. Maintaining the customer relationship database. Membership administration and credit control. Project work: creating a direct marketing campaign to recruit new members, targeting a selection of the Chambers CRM database and sourcing from third party data. The project also involved creating the mailing piece and liaising with the marketing department to distribute the mailer through email and postal format.

Responsible for the direct marketing activities of the company, in order to recruit and retain members and generate delegates for training courses, seminars and events. The last direct marketing campaign I undertook helped increase attendance to the roadshow event by 24% on the previous year. During events I helped with the logistics and registration, along with promoting company services on the stand. Other activities included, maintaining the company website, creating html emails and newsletters, general administration, accounting and ensuring I worked within the marketing budget. Project manager for the Membership Service, in which I established monthly networking meetings and set up a member’s e-forum.

Worcester, United Kingdom

Responsible for managing new and existing copy for the publisher Comag, distributing numerous titles using the SAP database to retailers across the south west region. The role involved liaising with publishers, independent newsagents to large chain stores. As part of the customer service feature I regularly visited stores to ensure they were merchandising correctly according to agreed promotions and dealing with any queries about copy management. As account manager I produced monthly reports analysing sales and availability amongst retailers. As account manager I worked to strict deadlines to ensure on-sale dates where complied with.

Bsc Hons Degree; Degree, Management

Modules - Strategy & Change, Marketing, Management Concepts, Managing People Dissertation - The Marketing Landscape of WCT: Perceptions.

Education record

Dissertation - Comparison between 1970's subcultures concluding with a look at modern day cultures. GNVQ Advanced Media: Communication.

Modules; Diploma, Marketing, Law, Management Information Systems; Marketing

Foundation Degree, Service Sector Management

HND Theatrical Make-up and Costume

Gcse'S, Humanities; English Literature English

Design & Technology Science Double Award Art & Design Mathematics