Natasha Fernandes Marcondes Email & Phone Number

Parfin, founded in 2019 and based in the UK, is a leading player in Latam specializing in Web3 infrastructure for institutions, blending pioneering technology with deep financial market expertise.Product Manager - Digital Assets (DA) PlatformIn my role as product manager for Parfin’s DA Platform, my main responsibilities are:● Define the Product Vision and Strategy based on understanding customer and market needs;● Develop and present the Product Roadmap detailing priorities and planned improvements, considering factors such as customer value, impact on other teams, business impact and strategy, and available resources;● Solve problems and make critical decisions during the product's development and implementation;● Lead discovery processes, conducting interviews with customers and stakeholders to identify pain points, improvements, and opportunities for implementation;● Collaborate and coordinate cross-functional teams to deliver expected results, working closely with engineering, design, marketing, sales, and support teams.ACHIEVEMENTS:DA Platform➢ Coordinated and ensured the fulfillment of all prerequisites for B3 Digital operations launch (one of the product's largest clients).➢ Designed a robust governance solution, enhancing the platform for Tier 1 institutions and securing a key contract for the company.Real Digital Pilot Project (DREX)➢The Real Digital Pilot is a pilot project led by the Brazil's Central Bank to test operations with digital currency within a distributed ledger technology (DLT) ecosystem. Parfin was then selected by several pilot participants to be the partner to provide infrastructure and support during the pilot. I led the mapping of workflows, smart contract analysis, MVP definition, and coordinated client testing, notably with Votorantim Bank, achieving early pilot test completion.

Rio De Janeiro, Brasil

I worked as a Product Manager in the Fixed Income Squad at the Bank, responsible for developing solutions focused on revenue generation and improving user experience in the company's main channels (website and mobile apps). My main activities included:● Analyzing demands from business areas, especially the fixed income desk, support, and customer success;● Managing the product backlog, defining and prioritizing necessary improvements with the team;● Coordinating squad meetings with agile methods to monitor development and ensure deliveries;● Approving web and mobile implementations in the deployment committee;● Managing stakeholders, keeping all parties (fixed income desk, customer success, training team, etc.) informed about deliveries, aligning expectations, and integrating feedback into product development.● Monitoring performance metrics such as NPS, user engagement, revenue, and customer retention.ACHIEVEMENTS➢ Implementation of a feedback feature on fixed-income products, enabling a more specific evaluation of user satisfaction and the impact of new features and improvements on them;➢ Automation of the early redemption process for fixed-income securities for clients via web and mobile, which led to a significant increase in user satisfaction and increased revenue for the proprietary trading desk;➢ Implementation of an automated process for reselling fixed income securities in the secondary market, increasing revenue and reducing the liabilities of the proprietary fixed income desk.

Rio De Janeiro, Brasil

As a Product Owner at the Bank, I had the opportunity to work on many different products and areas of the bank. During this period my main activities included:● Business process mapping, interacting with various company departments to ensure a holistic and integrated understanding of the company's operations;● Scoped improvements and new features by identifying business areas' needs;● Developed detailed documentation for improvements and new features to guide the development team;● Coordinated external provider software implementation, managing the collaboration between the bank's internal development teams, quality assurance, and external providers to control deadlines and ensure the quality of deliveries;● Conducted tests and critical evaluations of tools provided by external providers, generating requirements for necessary adjustments or enhancements;● Stakeholders communication, especially the company's executive board to ensure alignment and transparency throughout the project stages.ACHIEVEMENTS➣ B2B CockpitSuccessfully implemented a control system for independent investment advisors (B2B Cockpit) at the Bank, allowing these advisors to meet their customers' demands faster and seamlessly.➣ Online Corporate OnboardingI was responsible for transforming the bank’s manual corporate client onboarding process into a digital and automated system. This transformation significantly reduced the onboarding time for these clients, streamlined the process, and minimized the need for rework by involved teams, such as registration, compliance, and credit departments.➣ Equity Participation OfferI was invited to receive phantom stocks in the company.

Rio De Janeiro, Brasil

As Project Manager, I worked on the modernization initiatives for Hub Brokerage's investment platform. My role was pivotal in orchestrating the development of an advanced digital investment tool from the ground up. This tool was designed to empower clients and investment advisors with capabilities to monitor portfolio profitability history, access key administrative data such as current account statements, trading notes, and brokerage details, and facilitate product applications and redemptions via the platform. Additionally, it provided a seamless transition platform for investment advisors moving their operations to Hub Brokerage.Key Responsibilities:● Leading project scope definition, ensuring alignment with strategic objectives;● Documenting detailed project scopes for clarity and actionable guidance;● Steering the development team's activities, encompassing creation, prioritization, and coordination;● Conducting comprehensive product reviews and tests, culminating in successful end-user delivery;● Collaborating closely with the development team to diagnose and address potential customer issues, enhancing user experience and satisfaction.

Rio De Janeiro

Allocated in the Organisation and Methods Engineering Department. Responsible for coordinating store process improvement projects; Main activities include:● Identification of opportunities and scope definition;● Planning and prioritizing projects;● Follow-up on project development with responsible teams;● Evaluation, prioritization, and coordination of projects from other areas of the Company that impact store operations;● Main interface areas: Information Technology and Loss Prevention.Other activities include:● Participation in coordinating activities to be carried out before and during the company's major events, as well as providing support to stores during the events;● Preparation of presentations for the Board of Directors.

Rio De Janeiro E Região, Brasil

Allocated in the Process Engineering Department. Responsible for the area of internal store processes, aiming to identify opportunities for improvement in these processes and develop projects for greater efficiency and productivity in store operations. Main activities include:● Coordination of Projects in the area;● Process mapping;● Designing solutions and defining the project scope;● Creating documentation for project development;● Follow-up on project development with the responsible teams;● Validating and piloting the project;● Managing change in the stores;● Evaluating and coordinating projects from other departments that impact store operations;● Participation in coordinating activities to be carried out before and during the company's major events, as well as providing support to stores during the events.

Rio De Janeiro E Região, Brasil

Alocada no Departamento de Engenharia de Processos. Responsável por desenvolver e implantar projetos de melhoria nas operações de loja da Cia.

Rio De Janeiro E Região, Brasil

Projeto: A Integração entre o Planejamento e a Execução das Paradas Programadas de Produção da UO-RIOCliente: Unidade Operacional do Rio de Janeiro (UO-RIO) / PETROBRASAtividades incluíam o acompanhamento de reuniões do projeto, mapeamento de processos, apoio à análise ergonômica do trabalho, acompanhamento de atividades de planejamento, programação de compras e outras atividades envolvidas no projeto de paradas de manutenção de plataformas.Contratada como Estagiária de outubro de 2014 a setembro de 2015. E contratada como Técnica em Pesquisa de setembro de 2015 a Dezembro de 2015.

Coppe - Ufrj

Orlando, Flórida, Estados Unidos

Worked as a Lifeguard at Disney's Yatch and Beach Resort

Curso De Formação Em Empreendedorismo E Inovação, Entrepreneurship/Entrepreneurial Studies

O curso tem como objetivo desenvolver habilidades necessárias para a criação de novos empreendimentos, sejam eles uma organização nova.

Bacharelado Em Engenharia, Engenharia Industrial

Bsc Manufacturing Engineering, Engenharia Industrial

Activities and Societies: Pesquisa no Laboratório SMART (Sustainable Manufacturing & Recycling Technologies)Um ano de intercâmbio pelo.