Natasha Gowda Email & Phone Number

-Leads a team of five. Responsible for employee engagement, development and performance. -Responsible for annual business planning and budgeting, along with quarterly forecasting for budget optimization.-Sets the direction for the team and develops marketing strategy to acquire, develop, and retain customers. - Identifies new market opportunities for growth via market research and associated measurement tools for the division.-Manages a marketing budget of $3.5M-$4.5M.-Accountable for the maintenance of Casinos BC and Encore Rewards brands, as well as customer experience.-Develops and maintains agency, vendor, and service provider relationships.-Collaborates with leaders across the organization to improve process and customer experience.-Incorporates agile methodology in day-to-day operations.

-Built tailored experiences and new innovative solutions to reduce barriers of intimidation and develop players. Project managed internal/external cross-functional teams to execute. -Revamped layout, merchandising and created themed destinations for target audiences on the casino floor to help players navigate. -Developed and tracked annual product marketing strategies and programs that drove incremental visits.-Managed vendor relationships and secured funding for programs.-As the Co-op Supervisor, hired employees, trained them, prioritized their work, managed performance and provided feedback.

Vancouver, Canada Area

-Developed product marketing program strategies, processes and plans from the ground up in this net new role to the division.-Responsible for brand management of core products, as well as maintaining integrity of leased brands.-Project managed product marketing programs and execution by collaborating with cross-functional, enterprise teams.-Oversaw creative and media agency deliverables.-Relationship management among external stakeholders and operators. -Managed sizeable campaign budgets and secured vendor contribution for product marketing campaigns.-Planned and developed product content for owned channels to reach players.-Tracked and reported on program success.

Vancouver, Canada Area

-Project lead for Encore Rewards enhanced value proposition. Delivered enhanced player experience on brand and on budget, while increasing program awareness and carded table play. - Drove implementation of promotional strategy for table rewards start to finish, including budgets, timelines, policy creation, technical process for promotional mechanic, communications, POS and evaluation. -Developed and executed communications plan across channels for new loyalty program benefits roll outs. -Collaborated with agencies to develop creative concepts and produce media on brief for point of sale retail marketing initiatives and provincial promotions. -Worked with internal and external stakeholders to shape strategy and tactics for provincial/regional campaigns to grow and retain our player base, thus realize revenue goals. -Managed monthly content across owned channels to retain and engage players.

Burnaby

BCLiving | Real Weddings | TV Week | Wellness Matters-Developed, implemented and evaluated integrated marketing communications plans for product launches.-Planned, executed, managed and reported on all offline marketing initiatives.-Optimized processes, marketing programs and product features to increase subscriptions, reader engagement and retention for core brands.-Conducted market research, acquiring customer feedback and analyzing metrics to identify and develop new marketing opportunities.-Wrote marketing collateral for new product implementations and rebrands. -Developed and maintained external partnerships that translated into revenue and subscription growth.-Optimized budgets by negotiating contra deals for advertising, sponsorship and events.-Cultivated unique sales opportunities for key clients and produced tools to drive sales. -Supported the creation, implementation and management of annual marketing plans for four core brands that adheres to subscription goals, a target ROI, a cost/acquisition ceiling and improved retention rates.

BCBusiness | BC Home & Garden Magazine-Acquired new paid subscribers via events, direct marketing, print and digital campaigns.-Acquired newsletter subscribers by implementing frequent sales promotions and contests.-Wrote copy for media releases, web, print, event collateral and direct marketing campaigns. -Supported leadership teams and identified content opportunities by compiling analytics and reporting.-Secured corporate sponsorships to build brand associations and awareness among target groups.-Planned high profile, networking events such as BCBusiness Top 100, Best Companies to Work for in B.C. Awards Gala, and Innovators of the Year.

-Secured Hydro presence at 20+ community events and created respective plans to guide teams.-Strengthened community relations by participating in radio remotes and contributing to the blog.-Presented to youth and BC Hydro customers in effort to reduce energy consumption.-Developed conservation messaging to be communicated on behalf of BC Hydro. -Tracked and reported on outreach initiatives and consumer insights to improve programs.

Vancouver, Bc

-Briefed creative teams for the production of online and print media.-Conducted market and internal analysis for new business pitches.-Proofread and edited copy for radio spots, presentations and print media. -Responsible for trafficking ads, work backs, resources, billings and account planning for Subaru Canada and BC Hydro.

-Recruited and managed a team of 15 marketing association members.-Developed a research strategy and conducted primary research (focus groups, in-depth interviews, quantitative survey) for Nintendo Co. Ltd.-Discovered an untapped consumer segment for growth through data analysis.-Created a 6-month, integrated marketing communications plan ($20 million budget).-Selected out of 110 campaign entries to pitch to Nintendo America—campaign initiatives were implemented in market in 2011.

Diploma, Marketing Management (Marketing Communications Option)

Activities and Societies: BCIT Marketing Association member (2009-2011) Coursework: PR and Events, Advertising Design and Production.

Bachelors, Psychology

Activities and Societies: UBC Marketing Association