Natasha Gowda Email & Phone Number

-Leads a team of five. Responsible for employee engagement, development and performance. -Responsible for annual business planning and budgeting, along with quarterly forecasting for budget optimization.-Sets the direction for the team and develops marketing strategy to acquire, develop, and retain customers. - Identifies new market opportunities for.

-Built tailored experiences and new innovative solutions to reduce barriers of intimidation and develop players. Project managed internal/external cross-functional teams to execute. -Revamped layout, merchandising and created themed destinations for target audiences on the casino floor to help players navigate. -Developed and tracked annual product.

Vancouver, Canada Area

-Developed product marketing program strategies, processes and plans from the ground up in this net new role to the division.-Responsible for brand management of core products, as well as maintaining integrity of leased brands.-Project managed product marketing programs and execution by collaborating with cross-functional, enterprise teams.-Oversaw.

Vancouver, Canada Area

-Project lead for Encore Rewards enhanced value proposition. Delivered enhanced player experience on brand and on budget, while increasing program awareness and carded table play. - Drove implementation of promotional strategy for table rewards start to finish, including budgets, timelines, policy creation, technical process for promotional mechanic.

Burnaby

BCLiving | Real Weddings | TV Week | Wellness Matters-Developed, implemented and evaluated integrated marketing communications plans for product launches.-Planned, executed, managed and reported on all offline marketing initiatives.-Optimized processes, marketing programs and product features to increase subscriptions, reader engagement and retention for.

BCBusiness | BC Home & Garden Magazine-Acquired new paid subscribers via events, direct marketing, print and digital campaigns.-Acquired newsletter subscribers by implementing frequent sales promotions and contests.-Wrote copy for media releases, web, print, event collateral and direct marketing campaigns. -Supported leadership teams and identified content.

-Secured Hydro presence at 20+ community events and created respective plans to guide teams.-Strengthened community relations by participating in radio remotes and contributing to the blog.-Presented to youth and BC Hydro customers in effort to reduce energy consumption.-Developed conservation messaging to be communicated on behalf of BC Hydro. -Tracked.

Vancouver, BC

-Briefed creative teams for the production of online and print media.-Conducted market and internal analysis for new business pitches.-Proofread and edited copy for radio spots, presentations and print media. -Responsible for trafficking ads, work backs, resources, billings and account planning for Subaru Canada and BC Hydro.

-Recruited and managed a team of 15 marketing association members.-Developed a research strategy and conducted primary research (focus groups, in-depth interviews, quantitative survey) for Nintendo Co. Ltd.-Discovered an untapped consumer segment for growth through data analysis.-Created a 6-month, integrated marketing communications plan ($20 million.

Diploma, Marketing Management (Marketing Communications Option)

Activities and Societies: BCIT Marketing Association member (2009-2011) Coursework: PR and Events, Advertising Design and Production.

Bachelors, Psychology

Activities and Societies: UBC Marketing Association