Senior Marketing Manager | Marketing Strategy | Brand Management | Content Development | Cross-functional team LeadershipI am an innovative and commercially strategic Senior Marketing Manager, with an extensive career leading marketing strategy to boost brand presence, increase market share and drive revenue growth. My career with iconic brands including Vodafone, Air New Zealand, Hyundai New Zealand, Cure Kids and Peugeot means that I have a wealth of experience creating dynamic marketing and brand strategies within B2C markets, utilising above and below the line tools to consistently deliver return on investment for the organisations I work with.My experience has been a great platform for my most recent role at Vodafone as a Marketing Communications Manager, leading world-class brand and segment communications strategies and campaigns. Working within this innovative organisation I have had the opportunity to interact with agency partners within the creative and media sector, ensuring campaigns are insight driven, enhance the customer journey and drive brand consideration.Throughout my career I have worked with small business and not-for-profits with very small budgets, through to large corporate organisations with campaign budgets in excess of $1m. I am skilled at gaining buy in from senior and executive leadership teams, working with boards, CEO’s and Managing Directors to shape marketing strategy that aligns with the businesses objectives and brand goals. I have a lot of experience leading cross-functional teams to implement successful campaigns, ensuring they are on brand and that messaging is consistent across channels. In my consulting roles I have coached and mentored teams, up-skilling on best practice marketing strategy and execution. My areas of expertise include:• Marketing strategy• Brand development• Campaign management• Content generation• Project management• Generation of earned media• Sponsorship• Communications