An accomplished communications professional, driven by a passion for cultivating brand resonance and enhancing customer experiences through impactful engagement strategies. With a focus on fostering awareness, visibility, and desirability for luxury and lifestyle brands including Bottega Veneta and Michael Kors, specialising in leveraging compelling brand storytelling to make a positive impact.Dedicated to crafting unforgettable and resonant experiences tailored to specific audiences, I am committed to fortifying brand presence in the market. My approach centres on leading with creativity and innovation to ensure that messages not only stand out but also forge deep connections with consumers.I believe in the power of purpose, mission, and vision, involving teams on a shared journey. With a strong emphasis on storytelling, strategy, customer-centricity, and inspiring engagement, I am adept at understanding objectives and driving results.Experience and comprehensive track record leading consumer and corporate communications having driven and set all elements of media relations strategy & vision in a business going through a large period of growth and change.