• Lead the development and execution of omni 360 marketing plans including all merchandising & sampling strategy, promotional activities, and product launches• Provide leadership and advocacy to management and cross-functional teams to influence channel needs to drive awareness and growth• Manage visual merchandising updates to ensure on-time execution and maximize gondola productivity by allocating placement and generating design on the gondola• Partner with global/US brand… Show more • Lead the development and execution of omni 360 marketing plans including all merchandising & sampling strategy, promotional activities, and product launches• Provide leadership and advocacy to management and cross-functional teams to influence channel needs to drive awareness and growth• Manage visual merchandising updates to ensure on-time execution and maximize gondola productivity by allocating placement and generating design on the gondola• Partner with global/US brand marketing and advocate strongly for business needs on retailer exclusives, packaging, product leads, sampling, collateral, and media programs needed to execute launches and drive core in US Market• Align on .com digital media and sampling strategy with partnership of Retailer.com and Sales team that drives growth• Present new launches representative of brand voice • Provide insight and strategy on all forecasting requests and partner with Brand Marketing and Sales team to actualize forecasts and ensure launches are strengthening the channel P&L• Work closely with cross-functional partners, including Digital, Global Marketing, Product Development, Project Management, Forecasting, Education, and Creative. Lead meetings and oversee preparation for all internal and retailer meetings.• Responsible for managing day-to-day Channel Marketing budget; inclusive of VM (OPEX and CAPEX), and samples• Ensure financial targets are met and ROI is maximized, while maintaining operational excellence• Lead and develop Manager of Channel Marketing• Responsible for the strategy adaptation & local execution for Laura Mercier, bareMinerals, and Buxom in Canada• Create efficiencies across North America: digital, VM, sales, finance, education and events• Oversee Retailer.com for 3 brands• Lead the maintenance of product assortments by retailer across channels• Present PR opportunities to Global Communications team as they arise• Create and present marketing presentations to internal teams and retailer Show less

• Direct comprehensive branding and communication strategies for Laura Mercier, bareMinerals, and Buxom Cosmetics, ensuring cohesive brand messaging and enhanced market positioning.• Spearhead global marketing initiatives, including digital advertising and product launches, driving brand growth and consumer engagement across multiple channels.• Coordinate and execute key event activities across all retailers, aligning with global marketing strategies to maximize brand visibility and… Show more • Direct comprehensive branding and communication strategies for Laura Mercier, bareMinerals, and Buxom Cosmetics, ensuring cohesive brand messaging and enhanced market positioning.• Spearhead global marketing initiatives, including digital advertising and product launches, driving brand growth and consumer engagement across multiple channels.• Coordinate and execute key event activities across all retailers, aligning with global marketing strategies to maximize brand visibility and market impact.• Cultivate and manage relationships with journalists and key influencers in the Canadian market, amplifying brand awareness and fostering positive media coverage.• Collaborate closely with Sales, Marketing, Education, and Visual Merchandising teams to ensure a unified approach to brand promotion and product assortments, enhancing overall brand performance and customer experience. Show less

• Managed day-to-day marketing, education, and event activities for bareMinerals and BUXOM Cosmetics, ensuring alignment with brand goals and consumer expectations.• Developed and implemented global marketing strategies, including digital advertising and competitive pricing analysis, enhancing brand visibility and market penetration.• Coordinated and oversaw event strategies across various retailers, contributing to consistent brand presence and customer engagement.• Directed the… Show more • Managed day-to-day marketing, education, and event activities for bareMinerals and BUXOM Cosmetics, ensuring alignment with brand goals and consumer expectations.• Developed and implemented global marketing strategies, including digital advertising and competitive pricing analysis, enhancing brand visibility and market penetration.• Coordinated and oversaw event strategies across various retailers, contributing to consistent brand presence and customer engagement.• Directed the creation and distribution of marketing materials and presentations to retailers, ensuring brand consistency and effective communication.• Led the education strategy for Canada, including curriculum development and training for the National Field Team, using platforms like Docebo to enhance learning.• Collaborated with the global team to tailor educational materials for the Canadian market, ensuring relevance and effectiveness in local retail environments like Sephora and Shoppers Drug Mart. Show less

• Managed back-end operations for three e-commerce websites, enhancing online customer experience and operational efficiency.• Built and maintained strong cross-functional relationships with internal and external business partners to support e-commerce objectives.• Collaborated with eCommerce and CRM Managers on special projects, employing tools like OMS, Salesforce, Sterling, and AS400.• Led social media monitoring and engagement initiatives for Shiseido Canada, optimizing brand… Show more • Managed back-end operations for three e-commerce websites, enhancing online customer experience and operational efficiency.• Built and maintained strong cross-functional relationships with internal and external business partners to support e-commerce objectives.• Collaborated with eCommerce and CRM Managers on special projects, employing tools like OMS, Salesforce, Sterling, and AS400.• Led social media monitoring and engagement initiatives for Shiseido Canada, optimizing brand presence and customer interaction.• Developed and enforced e-commerce policies and procedures, ensuring compliance and effective fraud management. Show less

• Partnered with the National Education Manager to lead training sessions, enhancing product knowledge and sales techniques.• Conducted training for Shiseido and Cle de Peau product launches, identifying opportunities for coaching during events.• Facilitated communication between the training department and Account Executives, ensuring alignment of training strategies with sales goals.• Engaged in special events, marketing, and promotional activities, contributing to brand… Show more • Partnered with the National Education Manager to lead training sessions, enhancing product knowledge and sales techniques.• Conducted training for Shiseido and Cle de Peau product launches, identifying opportunities for coaching during events.• Facilitated communication between the training department and Account Executives, ensuring alignment of training strategies with sales goals.• Engaged in special events, marketing, and promotional activities, contributing to brand visibility and market engagement.• Served as a Brand Ambassador and mentor, training new employees and assisting in developing educational content for seasonal schools. Show less

Supported the education and development of Sephora Cast Members, leading "On Stage" training sessions for product launches.Planned and executed Sephora Blended trainings, enhancing retail staff’s product knowledge and sales skills.Led the Shiseido Freelance Team, achieving sales goals during national events and providing essential on-stage selling support.Coordinated store-level events with Regional Trainers and Account Executives, ensuring effective execution and customer… Show more Supported the education and development of Sephora Cast Members, leading "On Stage" training sessions for product launches.Planned and executed Sephora Blended trainings, enhancing retail staff’s product knowledge and sales skills.Led the Shiseido Freelance Team, achieving sales goals during national events and providing essential on-stage selling support.Coordinated store-level events with Regional Trainers and Account Executives, ensuring effective execution and customer engagement.Maintained high standards for in-store presentations, including cleanliness, merchandising, and tester order management. Show less