Over the past 13 years, I have established a successful marketing and database consultancy business, primarily working with charity, healthcare and commercial organisations on digital marketing and database projects. These have included:- customisation of Salesforce NonprofitCloud for brainstrust (UK), Geelong Community Foundation, Geelong Gallery, South West Community Foundation, Stand Like Stone, BorderTrust and Ballarat Foundation; integration of Salesforce with MailChimp, Campaign Monitor, FormAssembly, Microsoft Outlook, Payments2Us and Form Stack for Salesforce- project-managing the introduction of the Salesforce CRM database in a private medical clinic, including the migration of historical data and ongoing database maintenance - developing ongoing digital strategies as well as one-off online fundraising and awareness campaigns for a wide range of clients, including leading on social media activity for the UK Miscarriage Association's Babyloss Awareness Week campaign- day-to-day management of digital marketing activity, including search/display/video campaigns on Google AdWords, social media advertising, SEO, online press releases, e-newsletters, blogging and blogger outreach, managing social media profiles and measuring return on investment- developing and/or maintaining websites and campaign micro-sites for organisations and individuals using the WordPress content management system- moving a large-scale hobby supplies e-commerce site onto the Shopify platform, including customising the layout and installing relevant apps, as well as smaller Shopify website tweaks for other organisations- working with health professionals to rewrite medical content for the young people's section of a charity website- providing digital marketing and database training for individuals and groups.

The Institute of Positive Education is a pioneering research and training institute, working with schools and other educational organisations from around the world to improve student and staff wellbeing.As well as leading on marketing strategy and day-to-day digital operations for the Institute, I have project-managed a number of new initiatives. These include:- the introduction and ongoing management of Salesforce as the Institute's CRM database: migrating data, training staff, developing reports, and creating custom workflows and functionality- the move to using Salesforce's MarketingCloud for the Institute's e-newsletters, SMS and other marketing automation- the development and implementation of a content marketing strategy to raise awareness of the Institute and its courses, through regular blogging, social media posts and fortnightly e-newsletters - complimented by online and offline advertising, and articles in print publications- the development of a Shopify e-commerce store to sell Institute merchandise and courses, and the integration of Shopify and Salesforce via Zapier- the introduction of EventBrite as the ticketing platform for all the Institute's public training courses and workshops, and the integration of EventBrite and Salesforce via Zapier- the automation and integration of other Institute business systems, including Zoho Subscriptions, Teachable, Outlook, and Zoom Meetings/Webinars.

During maternity leave, I wrote regular articles for iPhoneAppCafe.com (now FanAppic.com). Specialising in applications for new parents, I wrote individual application reviews, 'best of' lists and feature articles.

The Safe Network is a project of the NSPCC and Children England that aims to help keep children and young people safe when taking part in activities outside the home.In this contract role, I led on all aspects of the Safe Network's communication strategy: from developing new features for the website and implementing a search engine optimisation plan, to working with the internal studio on print publications and brand photo shoots.I also project-managed the safeguarding self-assessment tool - a major interactive feature on the Safe Network website - through the contract negotiation, copy, information architecture, design and functional specification stages.

YouthNet is the UK's leading online charity, and the home of TheSite.org, Do-it and Lifetracks.com.As Marketing Manager, I was responsible for all aspects of online and offline marketing. This included:- leading on the use of social media for promotional purposes, from everyday maintenance to major campaigns- brand development for all of YouthNet's websites and developing a range of offline marketing collateral- increasing traffic to YouthNet's websites through search engine optimisation and marketing, display advertising campaigns, viral games, e-newsletters, partnership working and other online/offline marketing strategies.

The Alzheimer's Society works to improve the quality of life of people affected by dementia in England, Wales and Northern Ireland.In this role, I played a major part in the 2007 redevelopment of the Alzheimer's Society website, as well as facilitating updates for local branch websites from around the UK.