Natasha Lenehan Email & Phone Number

Melbourne, Victoria, Australia

Offering project management and business analyst skills to a variety of clients and campaigns across our Sydney and 3 Melbourne sites. Including but not limited to; - Mercer (Managing a team of at least 7 Developers Local and O/S and ~10-20 active SFMC projects, Resource Management/Scheduling, Project Managing SFMC Journey's/Optimisation's/LP/Content Block/HTML development, Team/Process development), - L'Oreal (coordinating existing SFMC Integration, introducing risk register… Show more Offering project management and business analyst skills to a variety of clients and campaigns across our Sydney and 3 Melbourne sites. Including but not limited to; - Mercer (Managing a team of at least 7 Developers Local and O/S and ~10-20 active SFMC projects, Resource Management/Scheduling, Project Managing SFMC Journey's/Optimisation's/LP/Content Block/HTML development, Team/Process development), - L'Oreal (coordinating existing SFMC Integration, introducing risk register and PSR), - Lasoo (managing SFMC Integration, process development + documentation), - World Vision Australia (Onboarding new client, BA efforts to document all elements of existing campaign marketing execution and design around new automated process with IVE's technology + developing new SFMC integration), - Westpac (executing SFMC Triggered and BAU comms eDM and SMS), - Crown Resorts (marketing automation efforts), - VCAA (project managing all aspects of VCE/VCAL statements and certificates execution). Show less

Melbourne, Victoria, Australia

Temporary Program Manager (3mth contract) for Energy Australia, assisting with a range of their regulatory and marketing communications (including a mid-year reprice campaign) working with a team of 6. Major/Complex campaigns delivered successfully and on time.

North America

3 month road trip through all of North America - From Toronto, throughout the US, ending in Vancouver.

Toronto, Ontario, Canada

Canadian-run Australian Football Club based in Ontario Canada. HP Demons Executive Team: 10-15 VolunteersTeam: <50 active players----------------------------------------------------------------High Park Demons were established in Toronto on 1989. They have a Men's and Women's team.- Co-managing an Australian Football club alongside the President. Both Men's and Women's teams.- Key Communications Manager inc implementing Mailchimp service; managing active and… Show more Canadian-run Australian Football Club based in Ontario Canada. HP Demons Executive Team: 10-15 VolunteersTeam: <50 active players----------------------------------------------------------------High Park Demons were established in Toronto on 1989. They have a Men's and Women's team.- Co-managing an Australian Football club alongside the President. Both Men's and Women's teams.- Key Communications Manager inc implementing Mailchimp service; managing active and inactive player database, designing and deploying all major communications via email, Facebook and/or SMS. Including training key members to use the platform.- Content creator: Taking photos on Game Day, Training and Social Events, building a registry via Mailchimp for future comms.- General VP duties, inc backend team administration and developing onboarding strategies (increasing membership)- Event management duties, inc game day coordination, social events, team fundraising and sponsorship with partners. - Assisting with recruitment efforts and onboarding new players. Show less

Toronto

FUSE Marking Group: <100 staffFull Service Creative Agency. FUSE is a fiercely independent agency… Big agency thinking w/o the big agency overhead. Offering strategy, media, design, production and experiential services.----------------------------------------------------------------- Managed a team of 5, including contractors and summer interns- Co-supporting Snr Account Director with strategic-business tasks (new business initiatives, hiring, performance reviews… Show more FUSE Marking Group: <100 staffFull Service Creative Agency. FUSE is a fiercely independent agency… Big agency thinking w/o the big agency overhead. Offering strategy, media, design, production and experiential services.----------------------------------------------------------------- Managed a team of 5, including contractors and summer interns- Co-supporting Snr Account Director with strategic-business tasks (new business initiatives, hiring, performance reviews, training)- Running various advertising projects for one of the top 5 banks in Canada (CIBC) and the agencies largest client (~$2M).- Coordinating strategic insights and creative output in the following formats; • Monthly direct mail and email campaigns, • General print and POP material (inc custom pin box + branch collateral), • Regulatory brochures and updates • ATM advertising, • In-branch and online video material (marketing + educational content), • Website refresh & updates, • Animated + Static programmatic/display ads (SM/web) • Asset development (Iconography and Illustration dev). Show less

Toronto, Canada Area

BIMM : <80 staff | http://bimm.com Full Service Creative Agency. BIMM is a data-driven creative agency located in Toronto's historic Distillery District. They provide data-driven creative solutions that help clients ‘market with greater certainty’.----------------------------------------------------------------Clients: AGLC, National Bank, EQ Bank- Managed email journey's and PPC static web banners- Directed new loyalty/membership program inc; … Show more BIMM : <80 staff | http://bimm.com Full Service Creative Agency. BIMM is a data-driven creative agency located in Toronto's historic Distillery District. They provide data-driven creative solutions that help clients ‘market with greater certainty’.----------------------------------------------------------------Clients: AGLC, National Bank, EQ Bank- Managed email journey's and PPC static web banners- Directed new loyalty/membership program inc; • Established brand guidelines, • Strategy & development of UX, Website design and build + SEO strategy, • Design and prototype membership cards, • Develop email and DM communications, • Develop internal and external display/POP material, • Co-develop software/system re-branding (kiosk, slot machine user-account systems). Show less

Melbourne, Australia

IVE Group: 1.5K Staff | Bluestar Direct VIC: 60 Staff | www.ivegroup.com.au/blue-star-direct/Full Service Production and Creative House. Part of the IVE Group, Bluestar Direct provides expertise in managing large scale data-driven multichannel marketing (inc Email, Direct Mail, Mobile, Fulfilment, Essential Mail services, plus extended services in creative services, press and web printing and technology… Show more IVE Group: 1.5K Staff | Bluestar Direct VIC: 60 Staff | www.ivegroup.com.au/blue-star-direct/Full Service Production and Creative House. Part of the IVE Group, Bluestar Direct provides expertise in managing large scale data-driven multichannel marketing (inc Email, Direct Mail, Mobile, Fulfilment, Essential Mail services, plus extended services in creative services, press and web printing and technology solutions).----------------------------------------------------------------Note: LCS Connect was acquired by IVE 03/2016, and due to a double up in roles offered I volunteered to transition to a Senior Account Manager role.- Reported directly to General Manager- Worked alongside IT, Digital/Design and Production Managers- Managed the divisions largest client; ANZ Bank ($2.1M account)- BTL DM: Print, eDM, SMS, Web, Video (Marketing + Compliance Material)- CRM Experience: Client-facing, working remotely at the Clients office 1-2 days a week.- Key Facilitator for all BTL work – ‘Go-To Person’. Show less

West Melbourne

LCS Connect: <20 FT Staff | http://www.lcsconnect.com.au/Direct communications service provider. LCS Connect specialises in data-driven B2C communications. They offered a complete range of personalised mail and digital communication solutions. LCS Connect was acquired by IVE Group 03/16.------------------------------------------------------------------------------------------- Reported directly to General Manager- Managed 3 direct reports; inc. performance reviews +… Show more LCS Connect: <20 FT Staff | http://www.lcsconnect.com.au/Direct communications service provider. LCS Connect specialises in data-driven B2C communications. They offered a complete range of personalised mail and digital communication solutions. LCS Connect was acquired by IVE Group 03/16.------------------------------------------------------------------------------------------- Reported directly to General Manager- Managed 3 direct reports; inc. performance reviews + hiring new staff- Programming variable data letter templates- Training staff members in design/programming and CRM tools (GMC & IMS platforms)- Directed BTL Communications: Print (Laser & Digital), eDM & SMS- Trafficking Acquisition/Retention campaigns, Donor Appeals, Statement Runs and Loyalty Campaigns (Roughly 30-40 campaigns a month from all industry sectors – FIN, NFP & Retail). Show less

Laverton, Melbourne

SEMA Group: <500 Staff (Aust wide) | https://www.semagroup.com.au/Direct Communications service provider. SEMA Operations spanned across Australia and provided direct mail (print and email) services alongside data-capturing and other services. SEMA Operations was acquired by IVE Group 11/17.-------------------------------------- Worked closely with GM on relationship building and sales efforts.- Directed BTL DM: Print (laser & digital), eDM & Return Mail- Managed… Show more SEMA Group: <500 Staff (Aust wide) | https://www.semagroup.com.au/Direct Communications service provider. SEMA Operations spanned across Australia and provided direct mail (print and email) services alongside data-capturing and other services. SEMA Operations was acquired by IVE Group 11/17.-------------------------------------- Worked closely with GM on relationship building and sales efforts.- Directed BTL DM: Print (laser & digital), eDM & Return Mail- Managed a portfolio of Financial and Superannuation (RSP) clients; Superpartners, NAB & PFS. Show less

Melbourne Area, Australia

AGL Energy: >1,500 Staff | https://www.agl.com.auEnergy Service Provider. AGL is one of Australia's leading energy companies offering electricity, gas, solar and renewable energy services to homes and businesses.-------------------------------------------- Reported to Senior Lifecycle Communications Manager- Managed the customer lifecycle; Acquisition, Welcome, Billing and Retention campaigns.- Trafficking traditional DM, eDM and SMS communications + print and… Show more AGL Energy: >1,500 Staff | https://www.agl.com.auEnergy Service Provider. AGL is one of Australia's leading energy companies offering electricity, gas, solar and renewable energy services to homes and businesses.-------------------------------------------- Reported to Senior Lifecycle Communications Manager- Managed the customer lifecycle; Acquisition, Welcome, Billing and Retention campaigns.- Trafficking traditional DM, eDM and SMS communications + print and display collateral for Field Agents (Marketing support material). Show less

Melbourne, Victoria, Australia

LCS Connect: <10 FT Staff | http://www.lcsconnect.com.auDirect communications service provider. LCS Connect specialises in data-driven B2C communications. They offered a complete range of personalised mail and digital communication solutions. LCS Connect was acquired by IVE Group 03/16.--------------------------------- Reported directly to Client Services Manager, but also worked closely with General Manager on special projects and requests- Redesigned LCS company… Show more LCS Connect: <10 FT Staff | http://www.lcsconnect.com.auDirect communications service provider. LCS Connect specialises in data-driven B2C communications. They offered a complete range of personalised mail and digital communication solutions. LCS Connect was acquired by IVE Group 03/16.--------------------------------- Reported directly to Client Services Manager, but also worked closely with General Manager on special projects and requests- Redesigned LCS company branding (logo) and stationery- Managed BTL traditional DM: Print (laser and digital)- Programming variable data letter templates- Trafficking acquisition/retention campaigns, donor appeals, statement runs and loyalty campaigns. Show less

Post Graduate Diploma Marketing (Masters Of Marketing), Marketing, Business

- Consumer Behaviour and Lifecycle - Online Marketing - Marketing Research - Integrated Marketing Communications - Brand and Product.

Diploma Digital Marketing, Marketing

User Experience Workshop, Ux Design, Workshop

Activities and Societies: Review of UX Design principles and methods. Plus inVision training.

Public Speaking + Presentation Skills

Power of Messaging (to be more compelling and persuasive) Public speaking skills Presentation skills.

5 Full Day Course: Occupational Health And Safety Course, Occupational Health And Safety

OH&S responsibilities within the workplace OH&S Rules & Regulations Best Practice for OH&S related scenarios.

"Versatility In Management" - Management Training

TRACOM - Social Style model training * Improving effective managerial aspects using Versatility * Effective team communication techniques.

"The Collaborative Leader" - Management Training

A three-day program focusing on a collaborative approach to leadership, encouraging participatory decision-making. Promoting collaborative.

Bachelor Of Arts (Cma), Fine Art, Web/Graphic Design And Language: Spanish

- Fine Art: Painting and Drawing - Art History - Computer Mediated Art (CMA) - Illustration - Graphic Design - Web Design - 3D Design.

Certificate 4 Web Design, Web Page, Digital/Multimedia And Information Resources Design

- VET Class completed after school hours off-campus during Year 12 VCE. - Paid via scholarship.

Certificate 3 - Web Design, Web Page, Digital/Multimedia And Information Resources Design

- VET Class completed off-campus after school hours during Year 11 VCE. - Paid for via scholarship.