Natasha Millward Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

Cards marketing.

Sydney, Australia

Nikko Asset Management is one of Asia’s largest asset managers, providing high-conviction, active fund management across a range of Equity, Fixed Income, Multi-Asset and Alternative strategies.• Implemented an effective B2B content marketing strategy to support the sales and investment teams• Raised the brand profile of Nikko AM and their investment products amongst retail and institutional investors• Executed an annual calendar of events and sponsorships• Managed website and email communications for the individual, retail and institutional marketsAchievements• Collaborated with Japan HQ to localise and execute the rollout of “Solutions” a Global Brand Campaign • Designed and launched new mobile optimised email templates for Retail and Institutional communications• Refined event promotion and website UX to increase registrations (~25%) and attendance (~17%)• Executed several successful client events for both Retail and Institutional markets; 2018 Nikko AM National Roadshow, Market Outlook client breakfast and PR luncheon, Hanami Party

Sydney, Australia

Pinnacle Investment Management Group Limited (ASX:PNI) is a leading Australian-based multi-affiliate investment management firm. Its mission is to establish, grow and support a diverse stable of world-class investment management firms. • Provided B2B marketing support services to Pinnacle's suite of investment managers across the full spectrum of marketing disciplines including branding, PR, websites, event management, social, content and email marketing• Developed and executed integrated B2B/B2C marketing plans targeting Advisers, Brokers and SMSF investors for LIC IPO’s• Partner with agencies and other vendors to deliver cost-effective marketing solutions for Pinnacle's investment managers Achievements• Delivered successful integrated marketing campaigns to support the IPO’s for Metrics Credit Partners’ LIT (ASX: MXT), Plato Investment Management’s LIC (ASX: PL8) and Antipodes Partners’ LIC (ASX: APL) – raising $515 million, $326 million and $313 million respectively; the second, third and fourth largest fund IPO’s in Australia. • Managed the rollout of the new Pinnacle Investment Management corporate website to coincide with the ASX listing in August 2016 (ASX: PNI)• Managed the brand launch for Spheria Asset Management, including development and delivery of the logo, company website and all associated marketing collateral• Defined the B2B email communications strategy for Pinnacle affiliated investment managers and managed the rollout of new mobile optimised email templates for Plato, Antipodes, Spheria, Solaris and Resolution Capital• Raised the brand profile of Antipodes and Plato amongst financial advisers and SMSFs through targeted PR, content and social media campaigns • Delivered Pinnacle’s first Australia-wide roadshow showcasing Pinnacle’s six affiliated managers attracting more than 500 financial advisors across the country. This is now an annual event.

Sydney Area, Australia

Acquisition Forecasting ModellingBusiness Case ModellingPartnershipsAudience acquisition

Singapore

Develop the annual strategic marketing plans for SE Asia Develop bi-annual media strategies and briefs across Singapore and SE Asia including China (English and Chinese) to deliver agreed commercial objectivesDevelop and manage an extensive media and advertising program across all channels including digitalManage the marketing budgets across Singapore, APAC and Hong Kong including monthly reconciliationAll Marketing Manger responsibilities still apply

Singapore

Develop and implement bi-annual media strategies and briefs Set quarterly strategic objectives and deliver campaigns for acquisition, client engagement and reactivationEffectively manage the media agency relationship to implement targeted, tactical and effective media campaigns that drive accounts and build brand profile, including media schedules, planning and reportingBrief digital specialists on upcoming acquisition campaigns to launch impactful advertising across social, PPC, display, eDMs and websiteUnderstand social targeting options to effectively target prospects. E.g. Twitter handles and keyword targeting, Hashtag and Cashtag targeting, Facebook ad types and target groups, including custom audiencesUnderstand basic principles of SEO to increase Google page rankingIn-depth knowledge of digital implementation and strategy, especially with regards to trafficking, ad serving (DFA/DCM), real-time bidding (DBM), targeting, re-targeting and analysing campaign performanceManage the creative agency relationship to develop and deliver impactful and effective ATL brand campaignsManage effective, accurate and timely client communications across all channels (email, website, PR, collaterals etc.) as part of CRM through the content executives, liaising with all areas of the business as appropriateManage the marketing budget, including planning, forecasting and monthly reconciliation with finance team Work closely with sales team to deliver cost effective, quality and fit for purpose events and sponsorships

Singapore

Provide Singapore media agency with bi-annual and campaign based media briefsIn collaboration with APAC marketing manager, produce strategic marketing plansManage the Singapore budget sheet and reconcile accounts monthly with financePlan a calendar of events and large-scale seminars for lead generation and brand exposureBrief creative requirements and coordinate implementation to ensure all deadlines across the media plan are metOngoing monthly and ad-hoc campaign analysis